How to decide whether to choose Facebook marketing and advertisement or a Google marketing campaign?
We analyse several categories - pricing, targeting, quality, volume and flexibility and then conclude on which types of ads are going to work best on each platform.
3. Websites: http://www.b2bpioneers.com/
www.social-networking-bible.com
Email: info@b2bpioneers.com
Pricing
Facebook advertising is much
cheaper than Google.
Some competitive markets like
finance, internet are very high
priced on Google, where it is much
difficult to compete with
established big budget players.
Facebook on the other hand is a
newer platform and so, for now at
least, it’s less competitive between
advertisers and so ads are cheaper.
6. Websites: http://www.b2bpioneers.com/
www.social-networking-bible.com
Email: info@b2bpioneers.com
Volume
Google was the site most visited
site on the entire Internet. But
Facebook has become the site
where everybody hangs out.
All ads up to a lot of page
impressions, even more than on
Google.
It will depend also on your
product/service offer as to
whether it’s desirable enough to
attract a large volume of casual
interest using Facebook
marketing.
8. Websites: http://www.b2bpioneers.com/
www.social-networking-bible.com
Email: info@b2bpioneers.com
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