1. Presentation on Business
plan of Plastic cum Jute
Bag
Presented by:
Puja Agrawal
Suman Rani
Swati
Shruti Sreedharan
Tez Narayan Sah

2. Objectives:
• For creating pollution free environment as jute is eco-friendly
products.
• Making low cost carry bags and fashionable jute products.
• To make jute products as a part of our daily living.
• Creating awareness about jute products.
• To earn profit.

3. Mission
stateMent
Mission
The eco-friendly paper bags manufacturing
industry is poised for a higher growth with a
bright future
Core Values
• Competitiveness
• Quality & service
• Commitment to natural fibres and eco products

4. Introduction:
• Jute is a natural fiber popularly known as ‘The golden fiber’.
• One of the cheapest and the strongest of all natural fiber.
• Jute is a bio-degradable eco-friendly item.
• India, Bangladesh, China and Thailand are the leading
producers of Jute.
• India is the largest producer of jute goods in the world, while
Bangladesh is the largest cultivator of raw jute.

5. Our Product Range:
 Jute Bags
 Printed & Decorated Jute Shopping Bags
 Designer Laptop Bags
 Jute Folders
 Men’s Handbags

6. Market and Demand Aspects:
•
Every responsible citizen considering the black future of ours next
generation shall stop using plastic carrier bags used for shopping as much
as possible.
•
Plastic bags in general take anywhere from 20 to 1000 years to breakdown
in the environment. The natural alternative is jute bag.
•
Decorated jute bags and shopping bags are very much in demand both for
domestic and international market.
•
The demands of the product remain consistent through out the year. So, it
is presumed that there is a good scope for starting of such type of industry
with a huge export potential.

7. Alternates and Substitutes:
• Paper Bags:
- Manufacturing process of paper bags results in plenty of
leftover waste.
- Environmental Damage
- They are meant for short term usage.
• Cotton Bags:
- They are costly as compared to jute.
- Scarce raw material
• Plastics or Polyethene Bags:

8. Value chain analysis
 QUALITY FOCUS : quality is checked at multi
-levels of the procurement chain by the ECOABD quality control team, duly supported by
independent quality surveyors.
 DIVERSE PROCUREMENT NETWORK : it is
established widely across surplus producing
states of India to ensure the right variety at
the right cost.

9. cOnTi…
 CONTROLLED SUPPLY CHAIN : spreads across
selected suppliers across the country totally
quality led, timely deliveries at the most
competitive prices through a widespread
broker network and commission agents.

11. Business mOdel canVas
 VALUE PROPOSITION :
• working people, UK customers, poor people
and victims of human trafficking.
 CUSTOMER SEGMENT :
• middle class people, upper class and
foreigner customers.

12. cOnTi…
 CHANNELS :
• retailers, wholesalers, malls, website
 CUSTOMER RELATIONSHIPS :
• product differentiation
• standard quality at reasonable price
• different varieties
• environment concern

13. cOnTi…

•
•
•
KEY ACTIVITIES :
online marketing
hoarding boards
advertisement in newspaper n TV

•
•
•
•
KEY RESOURCES :
jute
small proportion of polythene
lignin
cellulose

14. Porter’s five forces

15. Key partners
• Ebay.com
• And all business partners (suman, shruti,
swati, Puja and Tej)

16. Strategies
Differention strategies: our product is based
on differention strategies because we provide
high quality of product the competitors

17. Financial Aspects:
Production Programme for a year
Sr. No. Items
Qty (Nos)
Rate (Rs.)
Total Amount
1
75,000
35
2,625,000
2
Printed & Decorated Jute Shopping Bags
30,000
65
1,950,000
3
Designer Laptop Bags
2,000
300
600,000
4
Jute Folders
7,500
30
225,000
5
Jute Bags
Mens Handbags
3,000
260
780,000
Total
6,180,000

18. Financial Aspects:
Fixed Capital:
1. Land & Building
Workspace 750 sq. mtrs on long term monthly rental basis Rs.20,000/-
2. Machinery / Equipment
Sr. No.
1
2
3
4
5
6
7
Items
Industrial Sewing Machines 31K
Screen of Diff. Designs
Rubber Wiper
Dye Paste Stirrer
Cottage Steamer
Water Drum
Scissors, Measuring Tapes and other
Equipments
Total
Qty (Nos)
5
15
10
4
1
2
L.S
Rate (Rs.)
7,500
350
125
3,600
17,500
1,500
Total Amount
37,500
5,250
1,250
14,400
17,500
3,000
3,800
82,700

19. Financial Aspects:
Fixed Capital (Contd.)
3. Furniture & Fixtures
Sr. No.
1
2
3
4
5
6
7
Items
Cutting Table
Wooden Woking Table
Chair
Almirah
Reck
Electrical Fittings
Misc. Items (Stools)
Total
Qty (Nos)
1
2
5
2
1
L.S
Total Fixed Capital
Particulars
Amount
Land & Building
Nil
Machinery / Equipment
82,700
Furniture & Fixtures
29,700
Total
112,400
Rate (Rs.)
1,700
2,000
500
4,000
3,500
Total Amount
1,700
4,000
2,500
8,000
3,500
4,500
5,500
29,700

20. Total capital investment
Particulars
Amount
Fixed Assets
112400
Working capital
400000
Total
512400
Means of finance
Amount
Promoters contribution (5*100000)
500000
Bank Loan
50000
Total
550000

21. Competitiors
Ajay Industrial Corporation Limited, Ghaziabad
Surajbhan Commodities Private
Limited, Kolkata
Cheviot Company Limited

22. SWOT ANALYSIS
Strength
Eco-friendly in nature
Lower price
Less competitors
Quality of product
Use of modern technology
Current fashion trend
Weakness
Plant capacity
Not useful in monsoon season
Less advertising effort
Opportunities
Increasing awareness of hazards of
plastic
Everywhere bags are provided
Threats
Government polices
There is something that never end
packaging
Introduce new product similar to
plastic bags
Increase raw material price

23. Marketing Strategies:
•
•
•
•
•
•
•
•
•
•
Word of Mouth
Comprehensive Website
Social Marketing
Direct Marketing
Major Festivals
Online Shopping Sites
NGO Tie-ups
Local Tie-ups
Corporate Gifting
Conferences and Seminars

24. Future Scope:
•
We will be focusing on more on product segmentation like introducing new
products wallets, water resistance bags, designer’s ladies handbags etc.
•
Expansion of our business by introducing new outlets at prime locations
across the country which will result in creating more employment
opportunities.
•
To focus more on the Marketing:
Promoting our eco-friendly products through newspapers, hoarding, Radio etc.
Ad Campaign.
Focusing more on tie-ups like Award ceremony’s, Standard Chartered Mumbai
Marathon, DNA Half Marathon other the major event happens in Mumbai.

25. Conclusion:
•
These reusable 100% natural bags are biodegradable, ethically sourced,
eco friendly, long lasting. They are a sustainable alternative to plastic and
most other Green or Eco-friendly type bags available in the market.
•
As well as their stylish looks jute bags carry a positive environmental
message about your brand when printed with your logo.
•
Go plastic bag free and make a difference to our planet.
•
Jute is
–
–
–
–
–
Natural Fibre
Biodegradable
Sustainable
Stylish
Reusable

26. Thank
You