www.searchforce.com PPC Management and More SearchForce's smart search technology takes into consideration that every advertiser has different pay per click advertising goals. Advertisers set their objectives, and the SearchForce engine delivers more customers for less, maximizes campaign profitability, attracts more qualified visitors and builds brand awareness. SearchForce scales to support complex, global campaigns, and allows advertisers to manage multiple accounts without adding staff. www.searchforce.com

1. Smart search marketing begins with smart technology
Key Di erentiators
Dynamic Portfolio & Bid-Optimization
• Create portfolios of keywords at the search engine, campaign or ad group level
• Quickly filter keywords by performance, match type, status or keyword term
• Automatically float keywords between portfolios based on performance
• Construct customized strategies with simultaneous goals and constraints
• Optimize bids across the search & content network including targeted placements
Conversion Tracking
• Highly flexible cross engine conversion tracking framework
• Track multiple conversion events on your websites
• Track conversions for search, content and targeted placements
• Cross engine keyword assist reports
• Import conversion or revenue data from a 3rd party into SearchForce
• Ability to upload or revise conversions
Reporting Intelligence
• Customizable reports across search engines
• Real time detailed conversion reports
• Executive dashboard with account level analytics
• Ability to create templates, schedule and email reports
Campaign Management
• Intuitive campaign management across search engines
• Support for placement targeting
• Built-in keyword generation
• Universal format bulk edit sheet
• Easy to use day parting across search engines
Agency Features
• White labeling
• User management with configurable roles and privileges
• System, account and user level audits
General
• Web hosted Software as a Service (SaaS)
• High availability architecture
• Internationally localized with support for local language, currency and time zone
• Setup globally within an hour
• Highly efficient data synchronization framework
SearchForce, Inc.
Copyright © 2008 SearchForce, Inc. All rights reserved. SearchForce and the SearchForce Logo
Tel 650-235-8777
are either trademarks, registered trademarks or service marks of SearchForce, Inc. All other
www.searchforce.com
company and product names are trademarks or registered trademarks of their respective owners.