profile of philippines survey firrns

1. Pulse Asia
According to its corporate profile, Pulse Asia sees the public pulse as a
key ingredient in a democracy. It committed itself to the advancement of
professional polling by Filipinos within the country, as well as in other
parts of Asia. It uses prudence and academic rigor to explore
innovations in the gathering, use and analysis of social data. It also
probes new or under-explored areas of study, which bear significant
relevance or interest to the public.
Pulse Asia has academic independence and has a professional team of
high caliber. It initiates its own research studies based on a regular
monitoring of prominent public concerns at a national, regional, local or
sectoral level. It also solicits third-party sponsorship of or subscription to
its research products and may also undertake specific surveys at the
request of interested parties, but it will not undertake proprietary
surveys where the client retains the exclusive right to the survey
findings and withholds them from the public domain indefinitely. All
Pulse Asia surveys are made available to the general public within a
year from the time they are released to a client.
Pulse Asia endeavors at all times to serve the public interest in
democratic governance by undertaking studies on social, economic,
political and comprehensive policy issues and by making available to
the widest audience the findings, analyses and policy recommendations
of its independent, non-partisan and academic probes. In doing so, the
company has these commitments: (1) All work done by Pulse Asia shall
meet at least the generally accepted standards demanded of quality
academic output; (2) Believing in the urgent necessity to facilitate the
public's access to information, all studies done by the company shall
automatically become public domain material within one year after their
completion; and (3) Pulse Asia shall provide for a system of equitable
access to information by materially assisting parties or individuals that
are unable to adequately finance their demonstrably critical information
needs.
[edit]
Team of analysts

2. ▪ Prof. Felipe B. Miranda - professor of political science, University of
the Philippines, founding fellow of the Social Weather Stations
▪ Mercedes R. Abad - president and general manager of TRENDS-
MBL, Inc.
▪ Jose V. Abueva - former president of the University of the Philippines,
now president of Kalayaan College
▪ Arsenio M. Balisacan - professor of economics, University of the
Philippines
▪ Maria Rose Cynthia Banzon-Bautista - professor of sociology,
University of the Philippines
▪ Emmanuel S. de Dios - dean, University of the Philippines School of
Economics
▪ Ronald D. Holmes - executive director of the De La Salle University
System and former director of the De La Salle-Santiago Zobel
School
▪ Jose P. de Jesus - is among the country's top technocrats, has served
the Government in various capacities
▪ Romeo L. Manlapaz - retired professor of mathematics at the
University of the Philippines
▪ Rosa Linda Tidalgo Miranda - executive director of the Center for
Asia-Pacific Women in Politics
▪ Temario C. Rivera - professor of political science, University of the
Philippines
▪ Ana Maria L. Tabunda - former dean, University of the Philippines
School of Statistics
Zelda C. Zablan - professor of demography at the UP Population
Institute
SWS

3. A membership organization, its members, called Fellows, make up the
General Assembly that elects its Board of Directors every year. The
Fellows are distinguished social scientists in the field of economics,
political science, sociology, statistics, market research, and others.
Aside from the seven founding fellows, there are regular fellows
comprising the membership.[3]
[edit]
Founding Fellows
▪ Dr. MaharMangahas (currently the President and CEO)
▪ Prof. Felipe B. Miranda
▪ Mercedes R. Abad
▪ Jose P. de Jesus
▪ Ma. Alcestis Abrea-Mangahas
▪ Gemino H. Abad
Rosa Linda Tidalgo-Miranda
3. Synnovate
Ipsos Business Consulting (IBC) is one of several boutique global
business consulting firms with special focus on market analysis. It is a
division of Ipsos which is the third largest research company in the
world, present in 84 countries. </ref>Ipsos Business Consulting does
not have a Head Office, but its CEO is based in Hong Kong. IBC has a
presence in locations such as the USA, United Kingdom, United Arab
Emirates and Australia, but most of its offices are located in Asia.
Synovate does not provide the mainstream consulting services typically
found in large global consulting firms. It specialises in market
intelligence and growth consulting, with the services falling into three
key categories - market analysis, competitive analysis and growth
strategy. They also provide a partner evaluation service that is akin to
the Head Hunting service for Executive Search. [2]
History and origin
Synovate Business Consulting started out in the early 1990's as part of
Asia Market Intelligence (AMI). AMI was subsequently acquired by
Aegis Group a media and market research group founded by Peter
Scott in 1989 as a separate company based the original WCRS Group
media buying division which itself was centred around the French media
business Carat. It is headquartered in London and listed on the London

4. Stock Exchange. Other Aegis Group businesses included Carat,
Vizeum, MMA and Posterscope.
In 2003 Aegis Group consolidated all its market research activities
under the brand name „Synovate‟. AMI Consulting then became
Synovate Business Consulting.[3] In 2011, Ipsos purchased the
Synovate business from Aegis Group, creating the third largest
research company. At the start of 2012, Synovate Business Consulting
started to trade as Ipsos Business Consulting, reflecting the new
ownership.
[edit]
Sectors and services
IBC provides market intelligence and growth strategy consulting
services in a wide range of sectors. Ipsos Business Consulting covers
sectors like automotive, banking, finance & insurance, energy & mining,
petrochemicals & chemicals, retail & consumer goods, food,
agribusiness & animal health, government & non-profit, healthcare,
industrial equipment, info-communications technology, media &
entertainment, professional services and travel & logistics.[4]
The basket of services offered by IBC are regional consulting on market
entry strategies , competitive and customer intelligence, business
sizing, partner evaluation, product launch strategies, quantitative
modeling, technology forecasting & management, investment feasibility,
distribution channel analysis, pricing analysis, location analysis and
business plan generation.
[edit]
Special methodologies
Having conducted over 2500 engagements related to market
intelligence and growth strategy consulting, IBC has a suite of offerings
/ methodologies / tools such as the ‘Partner Compass’. This is a
systematic approach to conduct a business diligence on a potential
partner. This would include an acquisition target, a joint venture partner,
channel partner etc. Similarly another methodology of theirs is the ‘Your
Path to Growth’. This is s systematic set of modules to evaluate and
enter a market. zen

5. [edit]
Clients
IBC has worked with clients across the globe in a variety of sectors.
They have completed over 2,500 client engagements since 1994.[5] A
brief list of the international and local clients –
Automotive
Banking, Finance & Insurance Petrochemicals
Honda, Hyundai, Bosch,
AXA, Visa, Standard Chartered, HSBC ExxonMobil, She
Michelin
Food & Agribusiness Government & Non-profit Healthcare
Danone, Heinz, Hong Kong TDC, Singapore EDB, Pfizer, Olympus
Syngenta, Tetra Pak UNICEF, USDA GlaxoSmithKline
Infocommunications
Media & Entertainment Professional Se
Technology
Reed Elsevier, Reuters, Walt Disney, McCann WorldG
Samsung, IBM, Fujitsu,
Discovery Channel Jones Lang LaS
Nokia
[edit]
Employees
The people working at IBC are typically candidates with an engineering
or management background.Candidates with interest in international
business, strategy, marketing, and economic issues and proven
leadership potential, strong team orientation are preferred.[6] Lateral
recruits come generally from the industry or from other consulting firms
with experience in management consulting, business advisory, or
commercial analysis. There are about a hundred business consultants
in the division.
[edit]
Knowledge resources
Being in the business of consulting, IBC has access to a wide pool of
secondary resources. There is a dedicated knowledge management
team. The internal knowledge management system is accessible
through a customized knowledge portal and is available to all the
consultants worldwide. This gives them access to not only subscribed
databases, but also the whole library of past projects, methodologies,

6. models, templates, etc.
[edit]
Publications
IBC labels itself „Ipsos Business Consulting - Your Path to Growth‟.
Given the specialist nature of the consulting work undertaken, and the
boutique nature of the service line, the firm seems quite right about their
tag line.
▪ Periscope[7] - The case study publication from IBC.
▪ Change Agent[8] – This magazine basically showcases how market
research is driving change in the enterprise, the marketplace and
society.
4. Nielsen
Nielsen is a publicly held global information and media company, and is
one of the world's leading suppliers of marketing information (Nielsen
Consumer, formerly ACNielsen), media information and TV ratings
(Nielsen Media Research), online intelligence (Nielsen Online) and
mobile measurement (Nielsen Mobile). On January 25, 2011 the
company issued an IPO raising $1.6 billion in the biggest private equity-
backed U.S. IPO since 2006.[2]David L. Calhoun is Nielsen's Chief
Executive Officer. Calhoun came to Nielsen in 2006 from General
Electric. Susan D. Whiting is the Executive Vice President of Nielsen
and Chairman of Nielsen Media Research. Whiting has been with
Nielsen since 1978 and was named one of the 100 Most Influential
Women in New York City business by Crain's New York Business in
2007.
Nielsen's major businesses include:[3]
▪ Nielsen Consumer: provides measurement and analysis of
marketplace dynamics and consumer attitudes and behavior
▪ Nielsen Consumer Panel Services (Homescan& Spectra)
Homescan: multi-outlet panel that captures consumer purchase
behavior, demographic profiles, attitudes & usage

7. information and evaluations of the impact of media on
actual behavior
Spectra: suite of applications that provide segmentation and
targeting analysis
▪ BASES: combines primary consumer research with forecasting
techniques to estimate the sales potential of new product
initiatives prior to market entry.
▪ Nielsen Claritas: provides companies with marketing research
demographic data, marketing software and market segmentation
services
▪ IMS: media planning and analysis software for industry and
proprietary research
▪ Nielsen Business Media: includes trade publications, trade shows,
digital products and services, serving markets across the
entertainment, media and marketing, retail, travel and
performance, and design industries
▪ Nielsen Entertainment: provides market information, creative testing,
marketing solutions and analytical tools through business units
focused on film, music, home entertainment, books, and
interactive entertainment
Nielsen BookScan
Nielsen Broadcast Data Systems
Nielsen EDI
Nielsen Music Control
Nielsen SoundScan
Nielsen VideoScan
▪ Nielsen Ad Solutions (formerly Nielsen IAG): collects engagement
metrics - including advertisements, product placement, and
program sponsorship occurring across all broadcast and major
cable networks during primetime as well as cinema and online
advertisements
▪ Nielsen Media Research: measures the size of audiences for
television, radio and print, as well as advertising spending and
creative content information and services
▪ Nielsen Mobile: provides syndicated consumer research to the

8. telecom and mobile media markets
▪ Nielsen Online: measurement and analysis of online audiences,
advertising, video, blogs, consumer-generated media, word of
mouth, commerce and consumer behavior
▪ PERQ/HCI: reports on advertising expenditures and content in
healthcare journals in the U.S.
▪ Scarborough Research: measures the shopping patterns, lifestyles
and media habits of U.S. consumers
▪ SRDS: provider of media rates and data
[edit]
Company history
[edit]
Arthur C. Nielsen and the company’s founding
Arthur C. Nielsen founded the AC Nielsen Company in 1923 with the
idea of selling engineering performance surveys. It was the first
company to offer market research.[4] The company expanded its
business in 1932 by creating a retail index that tracked the flow of food
and drug purchases. This was the first retail measurement of its kind
and for the first time allowed a company to determine its “share” of the
market.[4] Arthur C. Nielsen is credited with coining this business term.
[edit]
Radio and television
In 1936, Arthur C. Nielsen acquired the Audimeter, which measured
which radio stations a radio had been tuned to during the day. After
tinkering with the device for a few years, the company created a
national radio rating service in 1942.[5] The company collected
information on which stations were tuned to in 1,000 homes. Then, this
survey data was sold to manufacturers who were interested in the
popularity of programs and demographic information about listeners for
advertising purposes. This was the birth of audience measurement that
would become the most well-known part of Nielsen‟s business when
applied to television.[5] Today, these are commonly referred to as
“Nielsen ratings.”
The company began measuring television audiences in 1950, at a time

9. when the medium was just getting off the ground. Just as with radio, a
sampling of homes across the U.S. was used to develop ratings. This
information was collected on a device that was attached to a television
that recorded what was being watched. In 1953, the company began
sending out diaries to a smaller sample of homes (“Nielsen families”)
within the survey to have them record what they had watched.[4] This
data was put together with information from the devices. This
combination of data allowed the company to statistically estimate the
number of Americans watching TV and the demographic breakdown of
viewers.[4] This became an important tool for advertisers and networks.
In the 1980s, the company launched a new measurement device known
as the “people meter.” The device resembles a remote control with
buttons for each individual family member and extras for guests.
Viewers push a button to signify when they are in the room and push it
again when they leave, even if the TV is still on. This form of
measurement was intended to provide a more accurate picture of who
was watching and when.[6]
On November 18, 2008 Nielsen announced that will return to the US
radio ratings business after discontinuing the service in 1968. The new
radio rating service debuted in 50 US mid-size radio markets in the
spring of 2009 and the results were available in the summer.[7] Nielsen
will use its address-based sampling (ABS) to recruit sample
households. The Nielsen-pioneered method uses randomly selected
addresses rather than telephone numbers in its domestic television
measurement in order to reach the 34% of U.S. households that are not
covered by current sampling methods, including cell-phone only and
many unlisted land line phone households, according to the company.[8]
In July 2008,[9] Nielsen released the first in a series of quarterly reports,
detailing video and TV usage across the „three screens‟ – Television,
Internet and Mobile devices. The A2/M2 Three Screen Report also
includes trends in timeshifted viewing behavior and its relationship to
online video viewing, a demographic breakdown of mobile video
viewers and DVR penetration.
[edit]
Mergers and acquisitions

10. The company was acquired by the Dun & Bradstreet Company in
1984.[10] D&B, as it is known today, broke Nielsen into two separate
companies in 1996. These were Nielsen Media Research, which was
responsible for TV ratings, and AC Nielsen, which was responsible for
consumer shopping trends and box-office data.[11] The Dutch
publishing company VNU (VerenigdeNederlandseUitgeverijen) acquired
Nielsen Media Research in 1999.[12] It later recombined the two halves
of the business when it acquired AC Nielsen in 2001. In between, it sold
its newspaper properties to Wegener and its consumer magazines to
Sanoma.
In 2004, Nielsen began a joint venture called AGB Nielsen Media
Research with WPP Group's AGB Group, a European competitor which
provides similar services.[13]
VNU combined the Nielsen properties with other research and data
collection units including BASES, Claritas, HCI and Spectra. The
company's publishing arm also owned several publications including
The Hollywood Reporter and Billboard magazine. VNU began acquiring
companies that added to its measurement capabilities. In 2006, it
acquired a majority stake in Buzzmetrics, a company which measures
consumer-generated media online. Under the new ownership, Nielsen
bought the remaining shares of the company in 2007.[14] In the same
year, Nielsen acquired Telephia, which measures mobile media,[15] and
BilesimMedya, a Turkish advertising intelligence firm.[16]
In 2006, VNU was acquired by a group of six private equity firms: the
American Kohlberg Kravis Roberts & Co., Thomas H. Lee Partners,
Blackstone Group, Carlyle Group and Hellman & Friedman, and Dutch
equity firm AlpInvest Partners[17] for £5bn.[18] In the same year, the
group hired David L. Calhoun, formerly of General Electric, as CEO.[19]
He renamed VNU as The Nielsen Company in 2007.
VNU sold its business publications division in 2006 for €320m (£210m)
to venture capital group 3i, which then sold the UK division (VNU
Business Publications Ltd) to Incisive Media.[18]
In 2008, the company acquired IAG Research which measures viewer
engagement with TV commercials.[20] The same year Nielsen made a
strategic investment in NeuroFocus, a California firm applying

11. neuroscience brainwave techniques for consumer research.[21] In 2009
and 2010, Nielsen sold its business magazines; its well-known
entertainment properties went to the new company e5 Global Media.
In June 2010 Nielsen paired with Mckinsey to create the social media
consulting company NM Incite.[22] Through "NM Incite," Nielsen
combines its Buzzmetrics listening platform technology with McKinsey's
management consultants, to offer a broad range of social consulting
influenced by social media data and analytics.[23] NM Incite has
operations in 13 global markets, including: US, UK, Germany, Spain,
Italy, Australia, New Zealand, China, Japan, India, Brazil, Canada and
Korea.[24]
In Aug 2011 Nielsen acquired Marketing Analytics, Inc., one of the
pioneers of marketing mix modeling and a recognized leader in
analytics and advanced planning software. Headquartered in Evanston,
Ill. and founded in 1991, Marketing Analytics, Inc. helps companies
measure the impact of their marketing plans on sales by combining
deep modeling expertise with robust software applications. Link, a long-
time innovator in marketing modeling, will continue to lead the group
and work to integrate these capabilities into Nielsen offerings. The
acquisition enables Nielsen to provide marketers of fast moving
consumer goods with the most complete and timely view of the impact
of media and marketing - a distinct advantage when developing
marketing plans across multiple channels, such as online and offline
advertising, in-store promotions and consumer promotions.
In July of 2012, Nielsen acquired the advertising tech company Vizu.
The acquisition was made so that Nielsen can better analyze the
effectiveness of online advertisement as Nielsen was previously only
measuring the reach of ads. [25]
[edit]
Competitors
Top 9 of the Market Research Sector 2009
Sales in
Ra 2009 Growth
Company
nk (millionUS in %
D)

12. 1 Nielsen 5,000.0 2.6
2 Kantar Group 2,000 2.5
IMS Health
3 1,958.6 8.9
Inc.
4 GfK AG 1,397.3 5.4
5 Ipsos 1,077.0 6.5
6 Synovate 739.6 9.5
7 IRI 665.0 6.6
8 Westat 425.8 0.8
9 Arbitron 400.0 5.9
[edit]
The Nielsen Code
In 1931, Arthur C. Nielsen, Sr., wrote the Nielsen Code,[26] defining the
principles that would guide Nielsen to global leadership in marketing
research. The Code remains relevant today and continues to guide to
company and employees practices. The 8 pillars of this code are:
▪ Impartiality
▪ Thoroughness
▪ Accuracy
▪ Integrity
▪ Economy
▪ Price
▪ Delivery
Service
4. StratPOLLS
StratPOLLS, inc. is a privately-held national research and consulting firm specializing in both
quantitative and qualitative research works and analysis. It provides strategic information and
advices for a portfolio of clients in the corporate, political, legal, education, government,

13. public affairs, non-profit organizations, advocacy groups and media sectors.
It also plans, directs and manages market research activities for commercial products and
services using person-to-person (face-to-face) method and web-based models and formats
such as on-line polling.
StratPOLLS, inc. is a convergence of some of the most experienced and very knowledgeable
people in the profession having proven themselves in their chosen fields of endeavor
especially in political science, journalism, marketing, political polling, political economy,
demography, information technology, local government and the academe.
Fast but accurate polls
Online polls are Internet-based surveys that are very effective modes of reaching or feeling th
either for market research on commercial products or for measuring political opinions. One su
be accomplished quickly but accurately, from approval of the survey questionnaire to the deliv
results, depending on the size of the targeted number of respondents which could vary in grou
thousand, 15 thousand, 20 thousand, or even more depending on the requirements of the clie
StratPOLLS has compiled a fairly huge list of email addresses of adult consumers (voters) fro
different parts of the country. These addresses include demographic background such as gen
age bracket, marital status and socio-eco classification. Demography is essential in determinin
designs of advertising and marketing campaigns for your products, or in shaping the minds of
electorate. Compilation of the list is a work in progress.
Incentives to Panel Members (Respondents)
The process of online polling works on the promise of benefit wherein each respondent or em
address is considered outright as a Panel Member (PM) eligible to earn points every time the
participates in an online survey. Accumulated points are qualified either to redeem token gifts
the much larger draw for bigger incentives. And to ensure that only the registered Panel Memb
the one replying to the survey, security checks and passwords are required to be keyed in bef
the respondents could submit his reply.
A. Summary of Market Research Services (Online and Face-to-Face)
The different research services under Online Polling by StratPOLLS are shown in this section
which are:
▪ ADVERTISING AWARENESS ▪ INCIDENT FOLLOW-UP
▪ BRAND AWARENESS ▪ MARKET INTELLIGENCE
▪ BRAND PREFERENCE ▪ PRODUCT/BRAND EVALUATION
▪ COMPETITIVE ANALYSIS ▪ SHOPPING/PURCHASING EXPERIENCE
▪ CONSUMER/CUSTOMER SATISFACTION ▪ TESTING NEW PRODUCTS & SERVICES
▪ CUSTOMER ENGAGEMENT ▪ USAGE/CONSUMPTION PATTERN & FREQUE
▪ EMPLOYEE SATISFACTION OF PURCHASE
▪ EVENT ATTENDANCE FEEDBACK
DETAILS OF RESEARCH SERVICES

14. ADVERTISING AWARENESS
Measure the effectiveness of your ongoing advertising campaign as to specific reactions:
consciously aware or subconsciously aware. Assess how your product or service offerings are
perceived as compared to your competitors’. What headlines, value propositions, and call-to-
actions have the greatest marketing impact in your advertising? You can use ad awareness
measurement to determine which advertisements will cut through the clutter and leave a lastin
impression.
BRAND AWARENESS
Your company’s brand is a valuable business asset. What is the present “top-of-mind” brand i
market? What are the attributes of your product compared to those of your competitors? What
customer perceptions regarding your brand versus competition? What is the strength of your b
recognition?
BRAND PREFERENCE
How far is your product (services) from the competitors?
COMPETITIVE ANALYSIS
Identifying customer expectations that have an impact on satisfaction such as product quality,
price, customer experience and level of technical support can result in new marketing strategi
and tactics to capitalize on organizational strengths and improve standing in the market.
CONSUMER/CUSTOMER SATISFACTION
Make sure your hard-earned consumers/customers do not go elsewhere or do not switch bran
Marketing experts say that average business does not hear from 96% of their unsatisfied
customers; that a 10% customer retention typically increases profits by 30%. Knowing what yo
customers really think is critical to retaining your customers---and keeping your profits. What
creates loyal and happy customers? We identify their needs, wants and expectations.
CUSTOMER ENGAGEMENT
When consumers do not perceive true value from your company’s products, services and bran
they go elsewhere. While satisfied consumers may be satisfied with your product at present, h
do I make an emotional connection with my product? How do we convert loyalty to create an
emotional connection with my company? How can I develop and grow my brand?
EMPLOYEE SATISFACTION
(Opinions, attitudes and perceptions) An employee engagement or satisfaction survey reveals
valuable information regarding the corporate culture of your company. The employee survey c
address some or all of the following issues: How is staff moral? What are the root causes
contributing to employee burnout? Do employee satisfaction levels vary significantly from
department to department, or at separate locations?
EVENT ATTENDANCE FEEDBACK
Rating of audience satisfaction on a given scale. Audience preference/attendance in events a

15. frequency of attendance.
INCIDENT FOLLOW-UP
Learn more about recent service delivery, cancellation of service, (other incidents)
MARKET INTELLIGENCE
Analyzing your product’s Strength and Weaknesses, Opportunities and Threats (SWOT) using
Internet-based Critical Market Intelligence Research. Is your market in need of a new product
complement a new product that you and your competitors offer? Who is your real competitor i
market?
PRODUCT/BRAND EVALUATION
(Needs, wants and desires) Developing a better understanding of customer experience with y
products is the key to improved quality and greater customer satisfaction.
SHOPPING/PURCHASING EXPERIENCE
For shopping malls and shops
TESTING NEW PRODUCTS & SERVICES
Gauge consumer interest in a new product (service), price, features
USAGE/CONSUMPTION PATTERN & FREQUENCY OF PURCHASE
How often does the consumer purchase your product, or the leading brand, and how many tim
it used a day, a week, a month?
We are offering a low trial price
As a trial run, we are offering a very low four-digit trial price (in Philippine pesos) for a two-pag
online survey questionnaire to reach a minimum of 10,000 respondents or Panel Members pe
engagement or survey. Please call us at telephone (02) 812 9143 and ask for ALICE or throug
cell phone 0916 536 0003 and ask for ART or email us at stratpolls888@yahoo.com right now
With Proof of Service
Results of each survey shall be submitted in hard copies (and soft copy if so required
the Client) with a duly signed Proof of Service either in Excel Report or Email Tracking System
Report containing the list of respondents or Panel Members who participated in the survey.
eMARKETING
Now you can reach your market and keep in touch with your customer base
through the fastest and most economical way----the StratPOLLS Email Blast
Marketing Campaign clustered in groups of 50,000 or 100,000 email
addresses, or even more, using our data base.

16. Our system could reach hundreds of thousands of email addresses with Proof of
Service. You can order in multiple frequencies at discounted price. For example:
Email blast of 100,000 e-addresses per week x four times in a month with
intervals per blast.We strongly suggest that you keep your brand name “top-of-
the-mind” by reaching out to your market on a weekly basis with the latest news
and information about your business and products. Our scaled rates:
Available upon request on a case-to-case basis depending on the size of the
target market. (Plus 12% VAT and minimum charge for art layout of
P1,500.00 per page).
INCREASE YOUR SALES, INCREASE YOUR
INCOME..
NOW, IT WOULD COST YOU ONLY 65 CENTAVOS
PER HIT TO ADVERTISE AND REACH YOUR
MARKET…
1. You can reach your
market directly and keep
in touch with your
customer base through
the fastest and most
economical way----
eMarketing.
2. This is a computer-based
form of direct advertising
that delivers your
advertising message and
displays your advertising
copy in color right on the
buyers’ computer
monitor screen at the
cost of only a few
centavos.
3. We can deliver your

17. advertisement and reach
a given market of
consumers clustered in
groups of 50,000 or
100,000 email addresses
(consumers) or even
more, using our data
base.
This is the most
economical way of
advertising today.
4. And to show that we
have delivered your
advertisement, we shall
provide you with Proof of
Service and a log file of
the numbers that we
have reached.
5. Call us today and place
your order in multiple
frequencies at
discounted price. For
example: eMarketing
blast of 100,000 e-mail
addresses per week x
four times in a month
with intervals per blast
would only cost you
lesser than 65 centavos
per consumer. Our
telephone numbers are
(02) 812 9143 or
text/call 0916 536 0003

18. / 0932 983 4082. You
can also email us at
stratpolls888@yahoo.co
m or visit our website:
www.stratpolls.com
6. We strongly suggest that
you keep your brand
name “top-of-the-mind”
by reaching out to your
market on a weekly
basis with the latest
news and information
about your business and
products.
7. Our scaled rates are
available upon request
on a case-to-case basis
depending on the size of
the target market and
the frequency of your
advertisement.
Proximity SMS Marketing
This service allows you to reach ALL THE CELLPHONE UNITS (that are compliant with GSM
03.41 or Short Message Service-Cell Broadcast SMS-CB model 1977 and upwards) within a
proximity of 2-kilometer radius in population centers or central business districts.
This is possible through the use of a technology developed by a Filipino inventor. The new
technology is compliant with existing laws and implementing rules of the National
Telecommunications Commission. The broadcast is through 160-character text messages or
SMS which does not have to pass through telecommunications companies.
Using a Remote Base Station, the system broadcasts your message which is captured by
ALL cell phones within the 2-kilometer radius. The first units that will catch the text message
re-echo this to the second batch of cell phones, and the third wave, in turn, echoes the same
message to the 4th and so on until the residual effect fades outside of the 2-km broadcast
zone.

19. Example: The proximity area is the Makati Central Business District where there is an
estimated 500 thousand cell phone units within the 2-km radius. Therefore, applying the
working process as described above, your product promo or advertising message could
reach the 500 thousand potential consumers.
The costs are available upon request.
CONVENTIONAL Face-to-Face POLITICAL
POLLS QUANTITATIVE RESEARCH (Face-to-Face Surveys)
Assumptions, hunches, gut feel and observations are sometimes erroneous. Although they
all connote the same, we have to go to the statistics for validation and verification. And
data could only become valid if they have been gathered scientifically through Quantitative
Research, or surveys as popularly called in the country. The principal method is called
Multi-Stage, Area Probability Sampling (MSAPS) which takes into account the proportionate
distribution of respondents in the key samples.

20. StratPOLLS survey results of the year 2009-2010 campaign were at par with the leaders.
The most accurate quantitative analysis of a survey combines the elements of demographic
profiling (age bracket, gender, socio-eco classification) with contextual survey questions
that are neither ambiguous nor leading in form and substance.

21. Feild operations teams prepare for a nationwide quantitative survey

22. The results of our survey are tools for the crafting a merketing and campaign strategies.
Recommended Quantitative Research activities are:
▪ Quarterly Performance Polls
▪ Occasional Opinion Polls on Significant Social/Political Topics
▪ Benchmark Poll (for political campaign)
▪ Monthly Tracking Poll (for political campaign)
▪ Weekly Tracking Poll (for political campaign)
▪ Exit Poll (for political campaign)

24. 5. TNS
The history of TNS as a market research company began in 1946 with
the establishment of National Family Opinion (NFO) in the United
States.[2] Since then, various mergers and acquisitions involving large
companies from the US, Europe and Asia Pacific eventually became the
Taylor Nelson Sofres group.
The 1960s saw the establishment of the six main companies that today
form part of TNS. Starting with NFO in the 1940s, Intersearch in the US
in 1960; then AGB in the UK in 1962; Sofres in France in 1963; Frank
Small Associates (FSA) in Australia in 1964; Taylor Nelson in the UK in
1965.[2] Over the 60s, 70s, 80s and 90s, these companies grew
significantly as individual businesses.
The 1990s and early years of the new millennium saw consolidation in
the industry. In 1992, Sofres acquired Secodip. In 1992, Taylor Nelson
joined with AGB. In 1997, Sofres combined with FSA. In 1997, Sofres
acquired Intersearch and then merged with Taylor Nelson AGB. In
2000, Taylor Nelson Sofres acquired CMR, followed by the NFO
WorldGroup in 2003.[2]
The TNS Group continues to grow, mainly by acquiring small research
companies to strengthen its position in markets in which it already has a
presence. For example, in December 2007, TNS acquired Landis
Strategy & Innovation in the United States, a specialist research-based
consultancy.[3]
TNS logo that was used between 2003-2012.
In the same month, TNS announced that it had reached agreement to
increase its ownership of LatinPanel Holdings from 33.3% to 100%.
TNS was formerly a joint venture partner with the NPD Group and the

25. IBOPE Group in this continuous consumer panel business serving Latin
America operating in 15 countries in Latin America, and covering 96%
of the region‟s GDP, providing local and international clients with access
to a household research panel across the packaged groceries, toiletries
and cosmetics, fresh foods and textile retail markets.[4]
In early March 2008 TNS announced the merging of its North American
operating units TNS Media Intelligence, TNS Media Research with the
recently acquired firms Compete and Cymfony to create TNS Media
Group.[5][6]
On 29 April 2008 TNS announced that it was in talks to merge with
German market research company GfK.[7] The announcement was
followed in May by two conditional offers from WPP to buy TNS for a
combination of cash and shares, both of which were rejected by TNS‟s
board. The hostile WPP bid led to GfK and TNS abandoning their
merger plans. GfK sought without success to find backing for a rival
offer, leaving WPP‟s hostile bid as the only one on the table. On 9
October 2008 WPP declared that its latest bid had been successful and
that it was buying TNS for $1.93bn.[8] TNS now sits in WPP‟s Kantar
Group. Many Kantar subsidiary companies are currently undergoing
restructuring and rebranding as a result of the TNS deal. TNS itself will
see various units either merged with other Kantar units or spun out into
separate Kantar entities.
[edit]
Operations
TNS has chosen to specialise in eight market sectors:[9]
▪ Automotive
▪ Consumer
▪ Finance
▪ Healthcare
▪ Media
▪ Political and social
▪ Technology
▪ Worldpanel
TNS separates its worldwide operations in over eighty countries into

26. four main divisions: North America, Europe, Asia Pacific and emerging
markets.
[edit]
Logo
In 2003, when company went from being Taylor Nelson Sofres with
several local names, to one unified TNS a new logo was designed.
Wolff Olins was the agency behind the 2003 rebrand. Then in early
2012 a the old logo was altered alittle: The odd shape it has used had
been straightened out to a square, and the lowercase letters have been
exchanged for uppercase ones with more authority.
[edit]
Financial performance
[edit]
Top ten of the market research sector 2006
Sales in
Ra 2006 Growth
Company
nk (millionUS in %
D)
1 Nielsen Company 3,696.0 5.6
2 IMS Health Inc. 1,958.6 8.9
Taylor Nelson
3 1,851.1 2.5
Sofres
4 Kantar Group 1,401.4 4.1
5 GfK AG 1,397.3 5.4
6 Ipsos 1,077.0 6.5
7 Synovate 739.6 9.5
8 IRI 665.0 6.6
9 Westat 425.8 0.8
10 Arbitron 329.3 5.9
6.