Email marketing improves traffic to your Magento store and helps increase sales from your existing customer base. You will learn: 1. Best practices for subject lines 2. Setting up the "From" and "Reply To" fields 3. 10 tips for improving the open rate of your next newsletter 4. How to avoid spam filters

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How to Use Email Marketing More Effectively
aheadWorks
Anastasia Harlamova
May 3, 2012
Introducing Magento Go
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Agenda for Today’s Webinar
Introduction
- About Magento and Magento Go
- About aheadWorks
How to Use Email Marketing More Effectively
- Best practices for subject lines
- Setting up the "From" and "Reply To" fields
- 10 tips for improving the open rate of your next newsletter
- How to avoid spam filters
Questions & Answers
Yes, this webinar is being recorded.
The recording and the slides will be
available online later.
About aheadWorks
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About aheadWorks
Best Practices for Subject Lines
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Best Practices for Subject Lines
• 7 Key Rules for Good Subject Lines
• What You Should Avoid in Subject Lines
• Real Examples of Best and Worst Subject Lines
7 Key Rules for Good Subject Lines
№1
Use no more than 50 characters
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7 Key Rules for Good Subject Lines
№2
Tease your readers
7 Key Rules for Good Subject Lines
№3
Make your subject line single-minded
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7 Key Rules for Good Subject Lines
№4
Tell - don’t sell
7 Key Rules for Good Subject Lines
№5
Test your email through spam checker
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7 Key Rules for Good Subject Lines
№6
Find inspiration in your own inbox
7 Key Rules for Good Subject Lines
№7
Send a series of newsletters
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What You Should Avoid in Subject Lines
• Help, Percent off, and Reminder
• Free, Sale
• Misleading
• Exclamation marks
• All capital letters
Real Examples of Best and Worst Subject Lines
Best Open Rates (70%-92%) Worst Open Rates (1%-14%)
1. aheadWorks Sales & Marketing Newsletter 1. Final reminder for complimentary entry to attend
the West Freelands BCI Cluster Conference 2006
2. Eye on the aheadWorks Updates
2. SALE ends soon - up to 50% OFF all bras!
3. Your April Website Stats
3. Help Baylor create the ideal college experience
4. Updated Time Zones & Log On Information
4. World Shopping Offers 100% Commission Up Front
5. MotorCycling Magazine Reader Survey
5. Renewal
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Setting up the "From" and "Reply To" Fields
Setting up the "From" and "Reply To" fields
In the “From” line, you can use:
- Your name
- Your company name
- Your name and your company name
- Representative name
- Your location
- Your website domain
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Setting up the "From" and "Reply To" fields
In the “Reply To” line, you can use:
- Your business email address
- Special email address, e.g. no-reply@your-company.com
10 Tips to Make Your Subscribers
Open Your Next Email
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10 Tips to Make Your Subscribers Open Your Next Email
1. Target your emails
10 Tips to Make Your Subscribers Open Your Next Email
2. Deliver exclusivity
Subscribers only!
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10 Tips to Make Your Subscribers Open Your Next Email
3. Use an attractive email template
10 Tips to Make Your Subscribers Open Your Next Email
3. Use an attractive email template
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10 Tips to Make Your Subscribers Open Your Next Email
4. Remember the images may be blocked
10 Tips to Make Your Subscribers Open Your Next Email
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10 Tips to Make Your Subscribers Open Your Next Email
10 Tips to Make Your Subscribers Open Your Next Email
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Substitute images with
HTML/CSS
10 Tips to Make Your Subscribers Open Your Next Email
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10 Tips to Make Your Subscribers Open Your Next Email
10 Tips to Make Your Subscribers Open Your Next Email
5. Draw people into the next email
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10 Tips to Make Your Subscribers Open Your Next Email
6. Offer discount in next email
10 Tips to Make Your Subscribers Open Your Next Email
7. Split the coupon code
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10 Tips to Make Your Subscribers Open Your Next Email
8. Include fun
10 Tips to Make Your Subscribers Open Your Next Email
9. Find perfect period between emails
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10 Tips to Make Your Subscribers Open Your Next Email
10. Find perfect time to send
MON TUE WED THU FRI SAT SUN
10 Tips to Make Your Subscribers Open Your Next Email
10. Find perfect time to send
10:00 – 10:30 a.m. 1:00 – 1:30 p.m.
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How to Avoid Spam Filters
How to avoid spam filters
• Main spam filters
• 7 Steps to Avoid Spam Filters
• Common mistakes which result in accidental spam filtering
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Main Spam Filters
7 Steps to Avoid Spam Filters
• Make sure your emails looks reputable
• Set expectations when people subscribe to your list
• Get whitelisted
• Don’t:
- send promotions without getting permission first
- use purchased lists
- hide your unsubscription link
- wait too long before contacting your subscribers
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Common mistakes which result in accidental spam filtering
• Spammy phrases, like "Click here!” or “Once in a lifetime
opportunity!”
• Multiple exclamation points!!!!!!!
• CAPS
• Coloring fonts bright red or green
• Poorly coded HTML
• Few images, no text
Anastasia Harlamova
Senior Marketing Manager, aheadWorks
Email: harlamova@aheadworks.com
Website: www.aheadworks.com
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Questions?
(and Answers!)
Be sure to visit go.magento.com/support for
other tutorials, articles and videos to help
you get going with Magento Go!
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