Trương Trung Nghĩa Định giá và phân biệt giá

Economic Management Class: GaMBA01. X0510-Group 3 Topic : Defining prices for the Company’s products and distinguish the price that Company applied Group 3 : 1. TRƯƠNG TRUNG NGHĨA 2. VŨ THANH NHUNG 3. NGUYỄN HỮU HOÀNG 4. LÊ THỊ HOÀI THU 5. NGUYỄN VIỆT HƯNG 6. ĐINH KẾ ĐỨC 7. NGUYỄN THÀNH LÝ 8. NGUYỄN PHƯƠNG NAM 9. ĐẶNG MINH TÂM

Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PURPOSE OF PRODUCT PRICING AND SOME METHODS OF PRODUCT PRICING . 1. PURPOSE OF PRODUCT PRICING The most basic purpose of pricing is to determine target rate of pfofit. Pricing also aims to other three targets: - First, to gain target market share. - Second, to stable output and price - Third, purpose is consistent with reply or comply with competition. 2. SOME METHODS OF PRODUCT PRICING . - Pricing by a market trend. - Pricing on expenditure.

PRODUCT PRICING OF TIEN SON VIGLACERA JSC ,[object Object],[object Object],[object Object]

General introduction ,[object Object],[object Object],[object Object]

Factors affecting product price of the company ,[object Object],[object Object],[object Object],[object Object]

Constitutive expenditure of price ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing and sales target ,[object Object],[object Object],[object Object],[object Object]

Pring part and pricing method ,[object Object],[object Object],[object Object],[object Object],[object Object]

Product description ,[object Object],[object Object],[object Object],[object Object],[object Object],Product name : Fine grained product Product code : K612 Size : 12x600x600(cm )

Other affected factors ,[object Object],[object Object],[object Object]

Grouping customers ,[object Object],[object Object],[object Object],[object Object]

The sum pricing K612 product Price = C x (1+ %r) – K (đồng/m2 ). K :depends on sales/agents plan, may be discountance, promotion or price discrimination No Region Cost Z (đồng/m2) Profit factor %r Discount agents K Price (đồng/m2) Sale target 1 North 123.286 30 K 160.272-K Maximize profit 2 Construction 123.286 35 K 166.436-K Maximize profit 3 Middle 123.286 10 K 135.615-K Expand market share 4 South 123.286 10 K 135.615-K Expand market share 5 Export 123.286 5 K 129.450-K Maximize sales, foreign currency to import raw materials and fuels

K Factor ,[object Object],[object Object],[object Object],No Exceeded sale levels/Plan (%) Discount or promote after converting K (đồng/M2) 1 Từ 1-5% 500 2 Từ 5-10% 1000 3 Từ 10-20% 1500 4 Trên 20% 2000

Price discrimination product Granite tiles of Tien son Viglacera Join Stock Company Price = C x (1+ %r) – K (A K value is to disciminate price) Level 1 pricing discrimination . Negotiate a price for per agent to gain max profit. Level 2 pricing discrimination . Different pricing for different orders especially large cargo. Usually applied at the time of Tet and in rainy season when selling slowly.

Price discrimination product Granite tiles of Tien son Viglacera Join Stock Company Level 3 pricing discrimination . Pricing discrimination on regions, for each region a different price with enough geographic distance (including export) not to sell to each other’s markets, each region has a different sale target. pricing discrimination to time . When making new distinct products on the market, can sell with high price until the product saturated.

Kết luận ,[object Object],[object Object],[object Object]

Thankyou please! Good luck to you!

Trương Trung Nghĩa Định giá và phân biệt giá

Recomendados

Recomendados

Más contenido relacionado

Destacado

Destacado (19)

Más de Nghĩa Trương Trung

Más de Nghĩa Trương Trung (12)

Último

Último (20)

Trương Trung Nghĩa Định giá và phân biệt giá