2. SWOT Analysis
SSTRENGTH
WWEAKNESSES
OOPPORTUNITIES
TTHREATS
• Potential to have high engagement
• Branding not strong on facebook
•Page has no sense of direction for fans
• No call to action
• Create a strong brand impression on Facebook to
be the first upscale food court
• Harder to reach out to fans because of the
new concept
• Unable to capture incoming traffic
4. Cover Page Rebranding
Wallpost Rebranding
With fun and general wallpost incorporated
Tabs to be created for apps
so user submitted content
will not spam your wall EG:
Outlet Layout
Sponsored stories and
facebook ads to
generate more non-
connected fans
5. • Tabs created will also help gauge the success of your campaign
• Facebook ads can help boost your fan growth as you can target more
non-fans (currently you are depending on friends of fans for growth)
Other Recommendation
• Wallpost to be featured with a prominent branding
• Copywriting for each wallpost to stand out and reach out to fans as to
what we are trying to convey
• Feature food that looks appetizing, as a rule of thumb, if the food
does not look good, do not post it
• Wallpost contest features to give prizes that correlates to the brand,
as you do not want fans to come just for your food, not iPad Mini
Wallpost Recommendation
