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Competitive Intelligence Superfactory Excellence Program™ www.superfactory.com © 2006 Superfactory™. All Rights Reserved.
Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2006 Superfactory™. All Rights Reserved.
What is Competitive Intelligence? ,[object Object],[object Object],[object Object],© 2006 Superfactory™. All Rights Reserved.
Why Competitive Intelligence? The only company’s that don’t need competitive intelligence are those with no competition. In a world of hyper-competition (lower barriers to entry, global marketplace, customer focus, etc.), few companies can abstain from some form of competitive intelligence. Even if you don’t have competition, competitive intelligence will generate numerous benefits: early warning systems, more accurate forecasting, business development, market research, due diligence, etc. © 2006 Superfactory™. All Rights Reserved.
Major Goal of Competitive Intelligence ,[object Object],[object Object],© 2006 Superfactory™. All Rights Reserved.
CI Project Management For the most part, competitive intelligence is executed as a project. And most projects are very fast and tight since management needs answers quickly. Example: On September 12, 2001, almost every American Corporation with operations in Pakistan went to their CI Departments and asked: Do we need to pull out of Pakistan and what financial impact will this have on our company? And I need an answer by the end of the week. © 2006 Superfactory™. All Rights Reserved.
The CI Analytical Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2006 Superfactory™. All Rights Reserved.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The CI Analytical Process (continued) © 2006 Superfactory™. All Rights Reserved.
12 Applications of Competitive Intelligence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2006 Superfactory™. All Rights Reserved.
Sources for CI ,[object Object],[object Object],[object Object],© 2006 Superfactory™. All Rights Reserved.
Basic CI Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],© 2006 Superfactory™. All Rights Reserved.
Ethical considerations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2006 Superfactory™. All Rights Reserved.

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CI_sample

  • 1. Competitive Intelligence Superfactory Excellence Program™ www.superfactory.com © 2006 Superfactory™. All Rights Reserved.
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  • 4. Why Competitive Intelligence? The only company’s that don’t need competitive intelligence are those with no competition. In a world of hyper-competition (lower barriers to entry, global marketplace, customer focus, etc.), few companies can abstain from some form of competitive intelligence. Even if you don’t have competition, competitive intelligence will generate numerous benefits: early warning systems, more accurate forecasting, business development, market research, due diligence, etc. © 2006 Superfactory™. All Rights Reserved.
  • 5.
  • 6. CI Project Management For the most part, competitive intelligence is executed as a project. And most projects are very fast and tight since management needs answers quickly. Example: On September 12, 2001, almost every American Corporation with operations in Pakistan went to their CI Departments and asked: Do we need to pull out of Pakistan and what financial impact will this have on our company? And I need an answer by the end of the week. © 2006 Superfactory™. All Rights Reserved.
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