Google Online marketing introduction adwords

1. GOOGLE ONLINE MARKETING
Ahmed N. Herbawi

2. AGENDA
How do you use the internet?
What are Google AdWords?
Facts about GoogleAdWords.
KeyTerms.
Create a new campaign.
Do’s and don’ts for campaign management.
To applied.

3. HOW DOYOU USETHE INTERNET?
• Do you ignore the ads?
• Ever clicked an ad?
• Was the ad related to your mindset at
the time you clicked?
• 

4. WHAT ARE GOOGLE ADWORDS?
 is Google's online advertising platform that can help you
drive interested people who are searching on Google for
specific information, service or product to yourWebsite.

5. WHAT ARE GOOGLE ADWORDS? Your Ads will appears
here when the users
search for your business
on Google.
Organic Search
Results

6. WHERE AREWETODAY…AND WHERE ARE
WE GOING?

7. FACTS ABOUT GOOGLE ADWORDS
Date of Google AdWords launch 23/10/2000.
Number of Google AdWords Advertisers:Well over 1 million.
Number of Google display network site: More then a million.
Number of Apps serving Google Mobile ads: 300,000.
Number ofVideo Ads serving on Google site: 3.2 billion.
Decrease in cost per click across Google ad network from Q1
2013 to Q1 2014: 9%.
Source: http://expandedramblings.com/index.php/google-advertising-statistics/#.U2qwXPl_swC

8. KEYTERMS
Campaign: A component of your account that allows you
to focus your advertising on specific products or services.
Each campaign can contain multiple ad groups.
Ad Group: A collection of ads within a campaign that
corresponds to a group of related keywords.
Keyword: A specific word, or combination of words, used
to target your ads to potential customers.When a user
searches on your keyword, your ad might be shown.

9. KEYTERMS
Maximum Cost-per-click (CPC) Bid:The maximum
amount you’re willing to pay each time a user clicks on
your ad for a particular keyword.You can set the maximum
CPC bid at the ad group or keyword level.
Quality Score:The measurement used to determine your
ad’s relevance to user searches.Your Quality Score is
determined by your keyword’s click-through rate (CTR) on
Google and by the relevance of your ad text, keyword, and
landing page.

10. KEYTERMS
CPC/PPC: This is cost per click (sometimes
also referenced as pay per click). When an
advertiser places an advertisement they pay
a fee every time the advertisement is clicked.
CPM: This stands for cost per impression.
The advertiser pays for every 1,000 times the
advertisement is display. It does not have be
clicked.

11. Google rewards relevant,
quality advertising with a
higher position on the
search page and lower
cost, so making sure your
ads are high quality is
important.
Note:

12. CREATE A NEW CAMPAIGN
Before you create your first campaign, there a few important concepts to
understand:
 Understanding your customers.
 Setting your budget.
 Organizing your campaign.

13. DO’S AND DON’TS FOR CAMPAIGN
MANAGEMENT
DO
 Create multiple Ad Groups per
campaign.
 GroupCampaign by theme,
geography or product line.
 Make it easy to maintain.
 Continue refining your keywords
and ad text.
DON’T
 Create just one Ad Group and big
list of keywords.
 Mismatch keywords in oneAd
Group.
 Run dozens and dozens of
keywords for low budget.

14. TO APPLIED
GoTo:
https://adwords.google.com