Being Location Aware

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My perspective on location-based services as presented at mashup* Being Location Aware on 19th March 2009. You can find out more on this blog post, including more on location privacy: http://is.gd/oJmA You can find me on Twitter: http://twitter.com/ahousley Thanks, Alex

Technology News & Politics

“Are we nearly
there yet?”
Alex Housley

mashup* - Being-Location-Aware @ Ogilvy UK
19th March 2009
Friday, March 20, 2009

LBS in 2004

• Higher Cost - location lookup, data usage
• Lower Usability - small screen size, UI ﬂexibility
• Less Awareness
• of social software

• of location based services

Friday, March 20, 2009

2009: Social Explodes

• 175 million Facebook users.
• Twitter is “going nuclear”.
• Growth across all demographics.

Friday, March 20, 2009

Relevance

• Information overload.
• Limited time and screen real estate.
• We need ﬁlters!
• We have unique trust networks.

Friday, March 20, 2009

What is it good for?

Friday, March 20, 2009

Absolutely
everything*

*well, not quite everybody

Friday, March 20, 2009

Platform War

• 800m app downloads from 13.7m iPhone users.

• 3.2 billion people with mobile phones.

• New devices, location-aware SDKs, app stores...

• Great news for LBS developers - be excited :-)

Friday, March 20, 2009

Target Audience?

Friday, March 20, 2009

So, where’s the money?

• The location based services
opportunity is huge!
• Location is a commodity.
• Lower barriers to entry.

Friday, March 20, 2009

So, where’s the money?

• Free isn’t always the best price.

• Subscription.

• Advertising - hyper-local is the future.

• By-products - data, APIs, unique to your business...

Friday, March 20, 2009

Partner FTW

• Don’t reinvent the wheel.

• Find a niche and differentiate.

• Consume great APIs & Frameworks
(Rummble API, Google Geolocation, Y!OS, Virtual Earth, Skyhook XPS)

• Work together.

Friday, March 20, 2009

“The future is relevance; the
context of not only where I am
but what I’m doing, who I am,
where I will be.” - AJS

Friday, March 20, 2009

Mr T on Mobile:
http://bit.ly/mrtmobile

Thanks!

Friday, March 20, 2009

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Being Location Aware

1. “Are we nearly there yet?” Alex Housley mashup* - Being-Location-Aware @ Ogilvy UK 19th March 2009 Friday, March 20, 2009

2. LBS in 2004 • Higher Cost - location lookup, data usage • Lower Usability - small screen size, UI ﬂexibility • Less Awareness • of social software • of location based services Friday, March 20, 2009

3. 2009... Friday, March 20, 2009

4. 2009: Social Explodes • 175 million Facebook users. • Twitter is “going nuclear”. • Growth across all demographics. Friday, March 20, 2009

5. Relevance • Information overload. • Limited time and screen real estate. • We need ﬁlters! • We have unique trust networks. Friday, March 20, 2009

6. Friday, March 20, 2009

7. Friday, March 20, 2009

8. Friday, March 20, 2009

9. Friday, March 20, 2009

10. Friday, March 20, 2009

11. Friday, March 20, 2009

12. Friday, March 20, 2009

13. Platform War Friday, March 20, 2009

14. “HUH?” Friday, March 20, 2009

15. What is it good for? Friday, March 20, 2009

16. Absolutely everything* *well, not quite everybody Friday, March 20, 2009

17. Platform War • 800m app downloads from 13.7m iPhone users. • 3.2 billion people with mobile phones. • New devices, location-aware SDKs, app stores... • Great news for LBS developers - be excited :-) Friday, March 20, 2009

18. Target Audience? Friday, March 20, 2009

19. Target Audience? Friday, March 20, 2009

20. Target Audience? Friday, March 20, 2009

21. Target Audience? Friday, March 20, 2009

22. Target Audience? Friday, March 20, 2009

23. What a mess... Friday, March 20, 2009

24. So, where’s the money? • The location based services opportunity is huge! • Location is a commodity. • Lower barriers to entry. Friday, March 20, 2009

25. So, where’s the money? • Free isn’t always the best price. • Subscription. • Advertising - hyper-local is the future. • By-products - data, APIs, unique to your business... Friday, March 20, 2009

26. Partner FTW • Don’t reinvent the wheel. • Find a niche and differentiate. • Consume great APIs & Frameworks (Rummble API, Google Geolocation, Y!OS, Virtual Earth, Skyhook XPS) • Work together. Friday, March 20, 2009

27. Friday, March 20, 2009

28. “The future is relevance; the context of not only where I am but what I’m doing, who I am, where I will be.” - AJS Friday, March 20, 2009

29. Mr T on Mobile: http://bit.ly/mrtmobile Thanks! Friday, March 20, 2009

Editor's Notes

I believe we’re now past focusing upon early adopters and should focus upon location based apps that appeal to the early and late majority.
I believe we’re now past focusing upon early adopters and should focus upon location based apps that appeal to the early and late majority.
I believe we’re now past focusing upon early adopters and should focus upon location based apps that appeal to the early and late majority.
I believe we’re now past focusing upon early adopters and should focus upon location based apps that appeal to the early and late majority.
Paid customers usually give an app / service more time. Rummble’s free app experienced 30% drop off on subscription / sign up. The free app generated more bad reviews.
Location is a commodity.

Being Location Aware

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