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Principles of marketing
- 1. 4/25/20141
- 2. Principles of Marketing Presentation topic Market Segmentation 4/25/20142
- 3. Market Segmentation Presented to Prof. Sabeeh Iqbal Presented by Ahtasham Khalid 8191 M.Sarmad Ameer 8176 Mudassar Iqbal 8189 Ghulam Murtaza 8160 Nokhaiz Ashraf 8173 Ali Hasnain 8197 4/25/20143
- 4. Market Segmentation Presenter name Ahtasham Khalid 8191 Topic Introduction of Marketing Segmentation 4/25/20144
- 5. Market Segmentation Introduction Market Segmentation Market Segmentation Target Marketing Levels of Market 4/25/20145
- 6. Market Segmentation Introduction Market Place where customer meet to seller. 4/25/20146
- 7. Market Segmentation Introduction Segmentation A process of making groups. 4/25/20147
- 8. Market Segmentation Introduction Market segmentation A process of dividing market in groups. Example Hilton Pharma 4/25/20148
- 9. Market Segmentation Introduction Target marketing Chooses one or more of the segments 4/25/20149
- 10. Market Segmentation Introduction Approaches used to target market Riffle approach Shot gun approach 4/25/201410
- 11. Market Segmentation Introduction Levels of marketing 4/25/201411
- 12. Market Segmentation Presenter name M. Sarmad Ameer 8176 Topic Types of Market Segmentation 4/25/201412
- 13. Market Segmentation Types Segmenting Consumer Markets Segmenting Business Markets Segmenting International Markets 4/25/201413
- 14. Market Segmentation Types Segmenting Consumer Market 4/25/201414
- 15. Market Segmentation Types Segmenting Consumer Market Geographic segmentation 4/25/201415
- 16. Market Segmentation Types Demographic segmentation 4/25/201416
- 17. Market Segmentation Types Physcographic segmentation 4/25/201417
- 18. Market Segmentation Types Behavioral segmentation 4/25/201418
- 19. Market Segmentation Types Segmenting Business Markets 4/25/201419
- 20. Market Segmentation Types Segmenting Business Markets Demographically Industry Company size Usage Rate Loyalty Status 4/25/201420
- 21. Market Segmentation Types Segmenting International Markets 4/25/201421
- 22. Market Segmentation Types Segmenting International Markets Multi-domestic Strategy Global or Pan-Regional Strategy 4/25/201422
- 23. Market Segmentation Types Multi-Domestic Strategy Where every country represents separate segment 4/25/201423
- 24. Market Segmentation Types Global or Pan-Regional Strategy Borderless segmentation 4/25/201424
- 25. Market Segmentation Presenter name Mudassar Iqbal 8189 Topic Requirements of Effective Management 4/25/201425
- 27. Market Segmentation Requirements Measurable Size, Purchasing power, profiles of segments can be measured Example 4/25/201427
- 28. Market Segmentation Requirements Accessible Segments must be effectively reached and served 4/25/201428
- 29. Market Segmentation Requirements Substantial Segments must be large and profitable 4/25/201429
- 30. Market Segmentation Requirements Differential Segments must respond differently 4/25/201430
- 31. Market Segmentation Requirements Actionable Must be able to attract and serve the segments. 4/25/201431
- 32. Market Segmentation Presenter name Ghulam Murtaza 8160 Topic Market Targeting 4/25/201432
- 33. Market Segmentation Market Targeting Evaluating market segments 4/25/201433
- 34. Market Segmentation Market Targeting Target market 4/25/201434
- 35. Market Segmentation Market Targeting Target Market Types Undifferentiated marketing Differentiated marketing Concentrated marketing Micro marketing 4/25/201435
- 36. Market Segmentation Market Targeting Undifferentiated marketing Ignore market segment difference 4/25/201436
- 37. Market Segmentation Market Targeting Differentiated marketing Target several market segments 4/25/201437
- 38. Market Segmentation Market Targeting Concentrated marketing Having a large share in one or few segments 4/25/201438
- 39. Market Segmentation Market Targeting Micro marketing Tailoring products and marketing programs 4/25/201439
- 40. Market Segmentation Market Targeting Micro marketing types Local marketing Individual marketing Choosing a targeting strategy Socially responsible target marketing 4/25/201440
- 41. Market Segmentation Market Targeting Local marketing Individual marketing 4/25/201441
- 42. Market Segmentation Market Targeting Choosing a targeting strategy Socially responsible target marketing 4/25/201442
- 43. Market Segmentation Presenter name Nokhaiz Butt 8173 Topic Differentiation and Positioning 4/25/201443
- 44. Market Segmentation Differentiation And Positioning Differentiation 4/25/201444
- 45. Market Segmentation Differentiation And Positioning Positioning 4/25/201445
- 46. Market Segmentation Differentiation And Positioning Steps of differentiation and positioning Identifying Possible Value Differences and Competitive Advantages Choosing the Right Competitive Advantages Selecting an Overall Positioning Strategy Developing a positioning statement 4/25/201446
- 47. Market Segmentation Differentiation And Positioning Identifying Possible Value Differences and Competitive Advantages Product differentiation Service differentiation Channel differentiation People differentiation Image differentiation 4/25/201447
- 48. Market Segmentation Differentiation And Positioning Choosing the Right Competitive Advantages steps Important Distinctive Superior Communicable Preemptive Affordable Profitable 4/25/201448
- 49. Market Segmentation Differentiation And Positioning Selecting an Overall Positioning Strategy Value proposition More for more More for the same The same for less Less for much less More for less 4/25/201449
- 50. Market Segmentation Differentiation And Positioning Developing a positioning statement Target segment and need Brand Concept Point of difference 4/25/201450
- 51. Market Segmentation Presenter name Ali Hasnain 8197 Topic Conclusion 4/25/201451
- 52. Market Segmentation Conclusion Effective way of target market Easily fulfill consumer needs 4/25/201452
- 53. Market Segmentation Conclusion Requirements effect the market segments Good image of products Capture value of customers 4/25/201453