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Reddit 101

Amy Li
WRT426 Digital Identities
                                          Image from:
                              http://adpressive.com/blog/reddit-to-
                            become-social-media-juggernaut-in-2013/
What is Reddit?

Reddit: noun; a type of online
community where users vote on
content
Verb; to take part in a reddit
community
(Definition from Reddit.com)


Related words:
Redditing, redditor, Subreddit (an
independent Reddit community
within the greater Reddit
community)                                   Image from:
                               http://proseotalk.com/2012/01/22/ever-
                               disappeared-down-the-reddit-rabbit-hole
History
• Created by Steve Huffman and Alexis Ohanian, two
  graduates of University of Virginia, in June 2005
• October 2006 they sold it to Condé Naste
  Publications, multilingual reddits
• September 2011 it became part of Condé Naste’s
  parent company: Advance Publications
• In 2012 Reddit participated in the SOPA blackout


              Vreeswijk, Simon. "The History of Reddit." Stikky
                Media. Stikky Media, n.d. Web. 18 Feb. 2013
              http://www.stikkymedia.com/blog/history-reddit
                           www.reddit.com/about
How Reddit works

• Reddit is a liberal, open platform where the
  community can post anything.
• Redditors vote on stories—up or down; Popular
  stories rise to the top and less popular ones fall to
  the bottom
• Anyone can post links or open discussions on Reddit
• Comments can be made on each post


                     http://www.reddit.com/about/
Reddit Font page screenshot
Reddit Gold
• June 2011 Reddit introduced “Reddit Gold,” allowing
  Redditors to enjoy the following additional features for
  $3.99/month:
   –   Trophy on your user page
   –   Turn off sidebar ads
   –   Option of seeing twice as many comments at once
   –   Ability to see 100 subscribed subreddits on front page listing
   –   Highlights new comments
   –   Adding notes to your friends
   –   Access to a secret members only community



                        Vreeswijk, Simon. "The History of Reddit." Stikky Media.
                                 Stikky Media, n.d. Web. 18 Feb. 2013
                           http://www.stikkymedia.com/blog/history-reddit
IAmA- AMA
• I am a [profession or title] Ask Me Anything
  – A way to interview people.
     • Commentators begin a post describing who they are and
       what they do, redditors reply to post with questions and
       commentator picks which questions he wants to answer
     • Barack Obama, Bill Gates, Snoop Dog, Al Gore have done
       IAMA/AMA posts (http://www.reddit.com/r/IAMAFamousArchive/)
     • Stephen Levitt, author of Freakonomics did one today at
       noon. He announced on the Freakonomics blog this
       morning, telling readers: “ These are the sorts of questions
       I’m looking forward to:”

  – Redditors can also submit requests within the
    subreddit community
                                   Image from:
                     http://proseotalk.com/2012/01/22/ever-
                     disappeared-down-the-reddit-rabbit-hole
How to be successful on Reddit How to fail miserably at
                                       Reddit
  – Interact with the community
                                    •Self promotion- posting links
  – Post pictures of cute
                                    only to your personal blog;
    cats, newsworthy
                                    it’s okay to post a few when
    articles, funny memes
                                    mixed with other links
  – Actively participate in              •self promoting will not
    discussions; vote on other           earn you karma
    posts                                points, risk being marked
  – Earn Karma points (points            as a spammer
    determining your                •Posting personal content-
    contribution to Reddit;         keep the links to facebook
    earned by following steps       profiles or private
    above)                          information off the site

      Bottom line: Be funny, witty and interactive, but don’t
      try “too hard” to put your own content out there.
Mobile Apps
Smart phones have various free reddit reader apps in the market
• iPhone
   – iReddit: the official reddit app created by Condé Naste
   – Alien Blue-Reddit: Third party app by Morrissey Exchange Pty Ltd
• Android
   – Reddit is Fun: Third party app by Talklittle. There is also a paid version
       for $1.99 that offers more features
   – Reddit Reader: Third party app by Dahlenapps
   – Bacon Reader for reddit: third party app by Onelouder apps
• Blackberry
   – Reddit in motion: Third party app by Domisy Dev

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Reddit presentation

  • 1. Reddit 101 Amy Li WRT426 Digital Identities Image from: http://adpressive.com/blog/reddit-to- become-social-media-juggernaut-in-2013/
  • 2. What is Reddit? Reddit: noun; a type of online community where users vote on content Verb; to take part in a reddit community (Definition from Reddit.com) Related words: Redditing, redditor, Subreddit (an independent Reddit community within the greater Reddit community) Image from: http://proseotalk.com/2012/01/22/ever- disappeared-down-the-reddit-rabbit-hole
  • 3. History • Created by Steve Huffman and Alexis Ohanian, two graduates of University of Virginia, in June 2005 • October 2006 they sold it to Condé Naste Publications, multilingual reddits • September 2011 it became part of Condé Naste’s parent company: Advance Publications • In 2012 Reddit participated in the SOPA blackout Vreeswijk, Simon. "The History of Reddit." Stikky Media. Stikky Media, n.d. Web. 18 Feb. 2013 http://www.stikkymedia.com/blog/history-reddit www.reddit.com/about
  • 4. How Reddit works • Reddit is a liberal, open platform where the community can post anything. • Redditors vote on stories—up or down; Popular stories rise to the top and less popular ones fall to the bottom • Anyone can post links or open discussions on Reddit • Comments can be made on each post http://www.reddit.com/about/
  • 5. Reddit Font page screenshot
  • 6. Reddit Gold • June 2011 Reddit introduced “Reddit Gold,” allowing Redditors to enjoy the following additional features for $3.99/month: – Trophy on your user page – Turn off sidebar ads – Option of seeing twice as many comments at once – Ability to see 100 subscribed subreddits on front page listing – Highlights new comments – Adding notes to your friends – Access to a secret members only community Vreeswijk, Simon. "The History of Reddit." Stikky Media. Stikky Media, n.d. Web. 18 Feb. 2013 http://www.stikkymedia.com/blog/history-reddit
  • 7. IAmA- AMA • I am a [profession or title] Ask Me Anything – A way to interview people. • Commentators begin a post describing who they are and what they do, redditors reply to post with questions and commentator picks which questions he wants to answer • Barack Obama, Bill Gates, Snoop Dog, Al Gore have done IAMA/AMA posts (http://www.reddit.com/r/IAMAFamousArchive/) • Stephen Levitt, author of Freakonomics did one today at noon. He announced on the Freakonomics blog this morning, telling readers: “ These are the sorts of questions I’m looking forward to:” – Redditors can also submit requests within the subreddit community Image from: http://proseotalk.com/2012/01/22/ever- disappeared-down-the-reddit-rabbit-hole
  • 8. How to be successful on Reddit How to fail miserably at Reddit – Interact with the community •Self promotion- posting links – Post pictures of cute only to your personal blog; cats, newsworthy it’s okay to post a few when articles, funny memes mixed with other links – Actively participate in •self promoting will not discussions; vote on other earn you karma posts points, risk being marked – Earn Karma points (points as a spammer determining your •Posting personal content- contribution to Reddit; keep the links to facebook earned by following steps profiles or private above) information off the site Bottom line: Be funny, witty and interactive, but don’t try “too hard” to put your own content out there.
  • 9. Mobile Apps Smart phones have various free reddit reader apps in the market • iPhone – iReddit: the official reddit app created by Condé Naste – Alien Blue-Reddit: Third party app by Morrissey Exchange Pty Ltd • Android – Reddit is Fun: Third party app by Talklittle. There is also a paid version for $1.99 that offers more features – Reddit Reader: Third party app by Dahlenapps – Bacon Reader for reddit: third party app by Onelouder apps • Blackberry – Reddit in motion: Third party app by Domisy Dev

Notas del editor

  1. In 2006, the multilingual feature also became an option. Users can select various languages in their personal preferences, allowing them to see reddit posts in all languages that they can read in.
  2. On the front page, redditors can see their interests based on the subscribed interests at the top of the page. Each of these is called a “subreddit” and can be edited. You can subscribe and unsubscribe from different subreddits at any time. Posts posted in these areas are subsequently divided by “Hot,” “New,” “Controversial,” and “Top.” You can also view subreddits that you saved.
  3. Something unique to Reddit is the IamA-AMA community. Reddit calls it a “New” way to interview people. All AMA’s require proof of identification. This can be done by posting it directly in the thread or emailed to moderators if it must be remained confidential.