For content management

1. Content SOP
content team internal use

2. 4 type of
Sportbook article
Betting guide
News
Guide how to bet
Sport news relate to match that sale on 12bet sportbook or attach
with top trending sport event
Tips Predict and (little) analysis about match on 12bet sportbook
Introduce news promotion. Not put all detail, just selling point and
Promotion link people to promo page

3. 4 type of
casino article
News
Tip&trick
Casino, entertainment news attach with top trending casino event.
Experience, useful advice for play casino
How to Guide how to play casino game
Introduce news promotion. Not put all detail, just selling point and
Promotion link people to promo page

4. 5factorsUnique
good article must have
For site suggestors, one of the most important (and
sometimes confusing) parts about submitting is determining
whether a site’s content is unique by ODP standards
The hot info people care about easy to get attract. Article
Trending topic closer to trending topic will receive more attention from
audience and search engine
Reading trend now is media, not too long, easy to read and
Media have attractive media (pic, video clip). It’s big loss if focus
too much in text and forget media content
Good anchor text, long tail keyword is a good prepare for
keyword
SEO activities later
With sport book good article should relate to the match
industry need
12BET selling, with casino it should relate to game, winner v.v

5. Guide line for blog article
topic type Word amount media 12BET logo Long keyword short keyword
News 150 - 400 At least 1 pic no 1 0
Tips 100 - 150 1 Odd picture yes 1 0
sportbook
Betting guide 300 - 500 Base on content no 1 1
Promotion 200 - 250 At least 1 pic yes 1 0
News 150 - 250 At least 1 pic no 1 1
Tips&Trick 300 - 450 Base on content no 1 1
casino
How to play 250 - 300 2 - 3 pic yes 1 1
Promotion 200 - 250 At least 1 pic yes 1 0
Base on SEO deigns solution research and UIR (University Internet Reporter) recommend

6. Good article examlpe
1 illustrated pic
}
Logo word amount
or : 150-250
Ad banner {
}
1 long tail keyword
}

7. Good article examlpe
1 illustrated pic
}
word amount
: 150-250
}
}
short tail keyword
}
long tail keyword

8. HOW to check unique
http://www.duplichecker.com http://plagiarisma.net http://www.plagium.com
Free plagiarism checker for avoiding Free online plagiarism checker. Duplicate Plagiarism Tracker, Plagiarism
plagiarism, best anti plagiarism detection content check. Plagarism detector. Checker,Plagium, Plagiary, Plagiarist,
tool for detecting plagiarism online. Check your txt,html,rtf,doc,odt,docx,pdf Plagiarism, Fabrication, Falsification,
files. Leech Finder, Source Tracker
http://www.copyscape.com http://www.virante.org http://www.copygator.com
Copyscape is a free plagiarism checker. Duplicate content issues determination, CopyGator - Catching duplicate content
The software lets you detect duplicate analysis and corrections for Duplicate & plagiarism in the Blogosphere.
content and check if your articles are Content Penalties.
original.

9. HOW find out hot product
1 2
Review the product on 12BET.
Choose the feature keyword
Goto URL “www.google.com/trends”,
paste keyword in and see the result

10. HOW find out hot trend
1
Go to URL “ http://news.google.com”
>> Choose your language edition
2 Goto URL “www.google.com/trends”,
>> Note by keyword 5 article you think hot paste keyword in and see the result

11. HOW find out hot video
1
Mag.ma is the definitive source when it comes
to tracking what’s hot for Internet videos. It
2 http://viralvideochart.unrulymedia.com
tracking all the video sharing on Facbook and
Blog and list the top every week. This can be
aggregates all the hot videos from sites like good to know what hot now.
YouTube, Vimeo and Daily Motion....

12. using footprint to tracking content
HOW
Leave secret footprint in content and use SEO tracking program to
check. A SEO footprint is the imprint you leave on the internet that
can be used to trace your content activity through various sites.

13. footprint leave
Foot print for tracking content must:
• Unique.
• Change every 1 month.
• Hard to realize as footprint.
• Appear 1 time in every content.
example for leave footprint example for leave footprint
make footprint become unique
Using incorrect spelling and special
using sentence as a footprint comma to create hidden unique for
make sure it look like a normal your foot print.
sentence with the viewer and hard
to realize as a footprint

14. search operator
Using search operator bellows to tracking content:
Search operator Meaning
allinanchor:footprint The footprint must appear in the anchor text of links pointing to the page
inanchor:footprint Only the footprint following the operator must appear as an anchor text of a link pointing towards the page
allintext: footprint All words must appear in the text of the pages
intext: footprint Only the footprint following the operator must appear in the text of the page
allintitle: All query words must appear in the title of the page
intitle: The terms must appear in the title of the page
allinurl: All query words must appear in the URL
inurl: The terms must appear in the URL of the page
“footprint” Searches for pages that have your “keyword” in the page
“footprint phrase” Show pages that does NOT have that “keyword” in the page

15. 12BET Content Workflow Diagram
Work steprecommend

16. recommend for article submission sites NO
1 ehow.com
URL Alexa rank Google rank
131 7
NO
31
URL
articleworld.net
Alexa rank Google rank
57430 4
2 squidoo.com 212 7 32 articlegeek.com 36947 4
3 ezinearticles.com 315 6 33 articlesworldonline.com 186270 4
4 hubpages.com 327 6 34 albertam.com 68131 4
5 examiner.com 745 8 35 populararticles.com 28444 4
6 seekingalpha.com 1339 7 36 articleant.com 26938 5
7 technorati.com 1529 8 37 searchwarp.com 6418 5
8 articlesbase.com 1558 6 38 articleinsider.com 136329 5
9 buzzle.com 1986 6 39 a1articles.com 8951 5
10 suite101.com 2514 6 40 articletrader.com 978 5
11 goarticles.com 2712 2 41 articleblast.com 8171 5
12 gather.com 3265 6 42 articlealley.com 2513 5
13 apsense.com/article/start 3276 4 43 isnare.com 6491 5
14 ideamarketers.com 4429 4 44 articlesfactory.com 10553 4
15 ezinemark.com 4605 4 45 articleclick.com 5797 4
16 selfgrowth.com 4986 6 46 articlecompilation.com 9420 4
17 brighthub.com 5404 6 47 uberarticles.com 18059 4
18 articlesnatch.com 5898 5 48 articlesphere.com 25296 4
19 helium.com 6098 5 49 article-emporium.com 198613 4
20 infobarrel.com 6417 4 50 yesarticles.com 79131 4
21 sooperarticles.com 6541 4 51 abcarticledirectory.com 9655 3
22 amazines.com 6750 4 52 upublish.info 9787 3
23 bukisa.com 8277 5 53 1articleworld.com 35632 3
24 pubarticles.com 8910 4 54 earticlesonline.com 9418 3
25 thefreelibrary.com 9630 7 55 articlerich.com 7518 3
26 articlecity.com 9823 5 56 businesshighlight.org 152766 3
27 selfseo.com 10024 4 57 positivearticles.com 123755 3
28 triond.com 10309 5 58 articlefeeder.com 13378 3
29 articlerich.com 10472 4 59 expertarticles.com 200708 3
30 articledashboard.com 10809 5 60 womensarticles.com 38219 3

17. Key word
will be use in
article . This
relate to SEO
team plan.
With this, it
easy to setup
Short summary about
More explain (if need) keyword rank
“going to write” article. It
Main message for all about Article like: What or link building
make manager easy to Deadline to
content plan. This is you need to support to project base
Example how to fill understant what writer will finish these
main thing need to be finish article, how u do on write
the form do and how it suitable with article in plan
mention in article it etc content
top level plan
Content plan form explain
This form was develope to prevent lack of infomation between manager and staff. When receive content order from
manager, writer should make plan first and send to manager for approve. This method can reduce failure at work
and make both side understand more about other.

18. Content report part 1
Create content folder on P driver follow structure bellow and put writer’s daily content in. With this simple
method, manager can easy check writer work progress and how much content they produce per day

19. Content report part 2
This form can help manager control content produce, quality and cross check
to make sure all content usefull with current SEO project
Type of article: This for Show is article
classify content and have keyword
By using foot print tracking
control produce rate. follow to SEO plan
operator. We can know extractly
If writer focus too or not. This can
how many time writer content
much in one content help to make sure
Show what 12Bet’s appear and share on internet. This
kind. Manager can this article useful
product that article tracking activiti should do 1 per
be know and adjust with current SEO
Name of article talk about plan
week.
weekly form
In the end of month all data will be collected and turn to monthly report
monthly form

20. Thank