Strategy how to control your fanpage more effective ness

1. Guide line
12BET.FANPAGE

2. table of contents
Content guide Page 3 - 8
Timeline new feature & design Page 9 - 20
Tactics guide Page 21 - 28
Recommend and not Page 29 - 31
Daily task Page 32 - 33
Successful fanpage example Page 34 - 35

3. 12bet fanpage
Contents could be use

4. Type 1: Active Feed
Active Feed mean sharing relate and
interes content from various sources.
Use short status with Feed can help
people keep come back to 12BET fan
page.
GUIDE LINE
• Encourage people to Like Fanpage
• Post useful, interesting content from
various sources, regularly.
• Monitor and participate in the
comments on 12BET Fanpage

5. Type 2: Use photos
One photo and short status can be
good for fanpage update. It’s easier
to talk about 12BET by photos than
text base
GUIDE LINE
• Use pictures to show 12BET product.
• Collect images from customers, CSR
or sport event to show.
• Some time post pictures of your team
at work. They will make your
company easier to relate to.

6. Type 3: Use Video
Media content is the most favorite
content in Facebook. With one
interes content video, Fanpage can
recruit at least 3-5 new fan.
GUIDE LINE
• Post recordings of top-notch talks
given by your team members.
• Post videos that show 12BET
product in action.
• Sharing top trend video relate to
gambling industry

7. Type 4:
Offline marketing
Highlight Offline Marketing on
Fanpage is a dynamic way to viral
your Brand to social audiences
GUIDE LINE
• Highlight company sponsorships
(Widgan Athletic, Newcastle United FC )
• Highlight events organized by 12BET or
which we’ll be attending (12BET World
Open 2011)

8. Daily content percentage
Fanpage content share throught
other internet source (content must
be relate to gambling industry)
20%
Fanpage content share through
Auto update content feed from
Fanpage content is
human status, comment 50% Corporate blog or Twitter Account
and engage with fan
member
20%
Fanpage content is photo and
video upload (Relate to 12BET:
Product, sponsor, offline event, 10%
CSR v.v)

9. fanpage
new design & feature

10. over view Fans can now send
private messages
directly to the brand.
This feature can be
disabled.
Branded cover photo
(851x315) and profile
pic (125X125) allow
for maximum
creativity
Applications and tabs
appear as “favorites”
beneath cover photo
as thumbnails. You
select four to display.
Friends of user that
like the page
Pinned posts keep
features at top of
page for 7 days
Timeline
automatically inserts
geo-targeted posts
for fans in that
country/city

11. over view
Fan posts aggregated
in a separate stream
Browse page history
chronologically
Ability to post content
in full page width box

12. COVER PHOTO
Add 12BET sight to cover
with beauty and creative
GUIDE LINE
Think of cover photo as your overlays on pictures.
showcase. Use an image that best Keep an eye on Facebook Policy
fits your brand but also make sure to i.e.Facebook doesn’t allow Callsto
create impact and emotion. Don’t Action.
forget to update regular. Avoid text

13. PROFILE PICTURE GUIDE LINE
You can make a creative
overlap of your Profile Picture
and Cover Photo but remember
to avoid repetition
Use 12BETcompany logo
or image associated to
page content

14. view & apps
Photos and custom apps
appear at the top. A
detailed view is available
by the far right arrow.
GUIDE LINE
You can customize images for your apps and rearrange them in the
order of importance. There are many other details for this section, it’s
important to get to know them

15. larger storie
GUIDE LINE
This change work great with sharing media news or status
(video, picture)
The new page design allows the use
of bigger more impactful photos to
tell better stories. You can also include
a person with, date and location with
your story.

16. sta r c o nt e nt You can expand a post
by clicking the star to
underline a specific story,
event or campaign.
You can also hide posts
that are irrelevant or not
as engaging.
GUIDE LINE
Star Content works well with image and videos. You can easily attract
attention to featured campaigns, moments or even products/services

17. m i l e sto n e s Set milestones for key
moments through time.
Timeline is a perfect fit for
history of events.
GUIDE LINE
You can use timeline to create nostalgic moments, a wow effect or simply to inform

18. You can pin a post to keep an entry
at the top of your page. A pinned
pinned post post can be kept for up to seven days
GUIDE LINE
Pinned posts are great for campaigns that you want to
keep alive

19. date selector Users can navigate in time and jump
to a specific period to discover past
stories and events.
GUIDE LINE
For established brands it’s always great and effective to share
how things started with the company whether it be an image of
the first store, first product packaging or pictures of founders.

20. 5 MUST DO
to redesign fanpage
Redesign 12BET Brand page using new timeline features
Upload a cover photo (see page .... for guide)
You may need to rearrange your views and apps
Add Brand description and information
nsert the back catalog of the brand >> + reconstruct history

21. tactics 12bet fanpage

22. "like" baiting
Ask your fans to ‘like’ a post for a
fun reason (keep it on brand) and
get ready to add the term “like
baiting” to your vernacular.We’ve
seen 10-20x the normal feedback
levels with these posts. If asked for
the right reason you get a good
level of conversation.

23. famous "quotes"
Everyone loves a quote and
regardless of your brand or industry
vertical, it’s likely a philosopher or
notable personality has made a
quotable statement about it. A
well-chosen quote posted to your
page can see a strong response.

24. true or false
Post a bold statement and let your
fans discuss amongst themselves
whether or not they agree.
We’ve seen a greater response
than simply asking people to share
their opinion with no prompt.

25. this vs that
“This vs. That” is a quick way to poll
your fans on their preference for
something product related.
Use this as a simple market
research tool for your brand or just
stir up conversation.

26. Filling in.......
People are more likely to engage
with a post that spells out very
easily what is wanted from them.
A ‘Fill in the Blanks’ post requires
little effort and sees a big uptake
from the easily distracted
Facebook user.

27. Featured fan
A simple way to inject a genuine
feeling of community into your
Facebook Page is to award a
“Featured Fan”. It’s a simple way
to showcase your advocates and
encourages others to be more
involved.
It also gives a “human” edge to
the personality of the page

28. brand
People have connected with
your Facebook Page because
they like your brand so don’t feel
reluctant to be “product proud”
on your page. But don’t just post
a pack shot. Make sure they are
creative or have some contextual
relevance to people’s lives.
Yes it is easier if you have an iconic
brand, but remember social should
be about quality not quantity. So
appeal to your core fan base and
not pander to the wider hive mind.

29. recommend
and
NOT

30. 12bet fanpage
Not recommend action
In Frequent posts Inconsistent posts
Declarative posts Repetitive topics
No call to action in post Text only status updates

31. 12bet fanpage
recommend action
More links, more photos, more videos
Always include media in posts
Interest and more post at weekend
Post 1-2 time per day with manual post
Post with consistent timing
More Interrogative posts
Not plain but varied topics
Asking for response (“Like” if you...)

32. 12BET Fanpage
Daily task

33. Daily Action
Post 1-2 time per day with manual post
(Using content percentage for your reference)
Visit 30 fan’s profile, comment on their activities
Add 20 friends by 12BET personal profile
Reply all comment on 12BET fanpage
Using at least 2 tactic (p20-27) every 3 days

34. 15 examples
Success Bussiness Fanpage

36. Thank