In this file, you can ref free useful materials about affiliate marketing programs travel and other materials for affiliate marketing programs travel such as affiliate programs, affiliate tips…

1. Affiliate marketing programs travel
In this file, you can ref free useful materials about affiliate marketing programs travel and other
materials for affiliate marketing programs travel such as affiliate programs, affiliate tips…
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 Top 21 affiliate marketing programs
 Top 12 secrets to be successful in affiliate marketing
 Top 8 free affiliate marketing ebooks for beginners
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I. Affiliate marketing guides
Now that may have seemed a crazy thing to say, especially at an affiliate focused conference, but
allow me to qualify my reasoning.
Affiliates lack control
Building a credible business which attracts converting traffic is neither an easy, nor a cheap
matter for most businesses. Content production and marketing costs alone can run into the tens of
thousands of dollars for even a reasonably basic site.
If your investment hinges on the conversion abilities of another merchant, you are exposing
yourself massively to that other brand.
Apart from the lack of influence in the conversion funnel, as an affiliate you are also losing
(most of the time) the ability to market and remarket directly to your qualified leads – the people
that have purchased a product previously after being through your site; aka your customers.
The last thing on a the topic of control is the ability to run specific campaigns that work for your
customers – merchant websites generally have to cover as wide a set of demographics as
possible, but you might operate within a very distinctive niche which may have specific needs.
Affiliate websites are hated by Google
This is a tough one, affiliate websites have for the past few years been one of Google’s main
projects to make life difficult in the results.
This may seem unfair, but if we switch things around and look at this from the search engine’s
perspective, I think its perfectly reasonable.
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2. Let’s say you were looking for a hotel in Southern Spain for a family holiday, and you google
something relevant, maybe “family hotels costa del sol”, and the first ten results are all pretty
much carbon copies of each other, that’s hardly a good experience for the consumer.
That’s why google have really cracked down in the last two years on affiliate sites built using
database information as opposed to unique content.
To break it down simply, its pretty easy to spot which sites have been created by some clever
manipulation of data files (be it a list of hotels from Expedia, right through to a list of discount
codes from an affiliate network), as opposed to a site which has been hand written with unique
and interesting information.
So what’s the solution?
The perfect solution is to stop sending your valuable traffic to a merchant site to convert –
vertical integration of the supply path.
That’s simply not a practical proposition though for most affiliates in most industries. I spent
many years working in the online gambling industry, where developing your own product can
costs hundreds of thousands of dollars, and even white label solutions start in excess of $20,000
in set-up costs.
Luckily travel doesn’t operate like that – there are plenty of fully white label solutions out there
which are free to use and get setup on, from almost every main supplier of travel products.
With these products you can offer a seamless experience to your visitors by allowing them to
find your site, research the product on your site, and convert on your site.
Crucially of course, you then keep the data, and they “purchased” the product from you, NOT
from the merchant, therefore you are more likely to receive the added benefit of repeat orders.
Another consideration here is one of branding – when you are looking to build a business with
longevity online, the branding is one of the primary assets.
After all, with an online (affiliate model) business physical location and stock etc. rarely come
into play.
An example from another vertical is moneysavingexpert.com – on the face of it, it is just a
financial affiliate site – but as a brand it has become synonymous in the UK with financial
products, which is why it managed to sell at a value in excess of $130 million.
That valuation is based on the brand of the website, NOT the revenue.
More examples (again from the finance industry) of the importance of the brand, is the
extraordinary lengths major affiliates are going to these days even where it seems impossible to
build something that is fun, on topic and resonates with consumers.
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3. UK financial services site CompareTheMarket realized this in the creation of its Market
campaigns; Go Compare likewise with the tenor campaign – and the list goes on.
That’s the secret sauce that every merchant operates their affiliate program in the knowledge of.
While the affiliates might refer good leads at an expensive cost (vertical dependant), merchants
are fully aware that they get to keep the repeat business, and even if no sale is made they get
qualified traffic for free – additionally helping the branding.
Attracting the customers in the first place though is one of the toughest parts of the value chain.
Don’t sacrifice any more of your marketing efforts – bring your sales funnel in house using white
label solutions, and build additional value into your business!
II. Affiliate marketingstrategies
Affiliate marketing is a low-cost
way for merchants to build
awareness and showcase their
products and services. The model
is simple; it works as a
commission-based referral
system. A partner or affiliate
markets a merchant's products
for a "piece of the pie."
Affiliate marketing experts often make an income that can tally over five figures
per month, however only 1 to 5% of thousands of marketers achieve this level.
When an affiliate reaches this elite level they are often referred to as a "super"
affiliate.
How does one become a super affiliate? Can anyone do it? Super affiliates have
common tactics that they embrace and put into place. Anyone can become a
super affiliate, but it will not come without blood, sweat, and a hefty time
commitment. The typical super affiliate possesses the following traits:
 Persistence
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4.  Patience
 Thirst for Knowledge
These three traits combined with the following strategy gives you the formula for
the makings of a "super" affiliate.
1. Find a Unique Niche
The mistake that many affiliate marketing hopefuls have in common is that they
try to offer everything under the sun rather than focusing on a specific niche
market. Do not scatter your efforts, focus on your niche, promote it, and sell it
well.
2. Search Engine Marketing
Once you've built your affiliate storehouse you will need to promote it. Many
affiliates use pay-per-click engines. I suggest that you learn how to achieve organic
search results or hire a search engine marketing company. This will save you from
spending all your profits on pay-per-click engines. Only use pay-per-click engines
if you know what you are doing, otherwise all your profits may end in the hands of
Google Adwords or Overture.
3. Know Your Product, Know Your Audience
Create a resource. By taking the time to learn about the products and/or services
that you are offering you can create information that builds your credibility. That
credibility builds trust. If your viewers do not have trust in you more than likely
they will not purchase from your storehouse. If you want more information on the
psychological process that an online buyer goes through I suggest that you read
my article on the Five Levels of Internet Marketing and the Sales Process. This will
help you in creating a web site that converts well, which in return will increase
your cash flow.
4. Don't Put All Your Eggs in One Basket
Promote products from different merchants. This way if you have a problem with
receiving payment from a merchant, or their products do not convert well the
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5. effects on your business will be minimal. Watch out for exclusivity agreements;
remember this is your business. Protect yourself and diversify so that you do not
feel the famine effect if something goes wrong. There is absolutely nothing wrong
with promoting niche products from different merchants.
5. Seek Knowledge and Embrace Change
If you are familiar with Internet marketing at all you know that what worked three
months ago may not work today. Stay on top of the trends. Seek knowledge, start
by learning something new about affiliate marketing daily. For example remember
those marketing tools called "banner" that use to drive sales at an astronomical
rate a few years ago? Well those banners developed a term called "banner
blindness." That means most online viewers will not click on banners even if they
do pertain to what they are looking for. To be a "super" affiliate you must always
spend time reading, learning, and embracing the changes in Internet marketing.
6. Don't Give Up
It's hard to do, and most of the time those dabbling in affiliate marketing give up
way too soon. Monitor your statistics, watch to see what is working and what is
not. Make changes when necessary. Do one thing daily to promote your storehouse
and be patient. Before you know it you will start getting payments.
Remember that it will not happen overnight. Encompass and develop the
persistence, patience, and knowledge. Then follow the tactics I've mentioned
above and you are on your way to becoming a "super" affiliate.
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