27. I ’m bored I ’m local I ’m social I ’m multitasking
28.
29. 18% The number of mobile users who land on How you get HIV or AIDS (making it the most viewed page) Mobile users are coming to us for what they see as our most important content and are bypassing the home page altogether, it seems. .
30.
31.
32. Sample Mobile Search AIDS.gov AIDS.gov analytics 6,16,2011 Search Terms Time on Site Aids and aging populations 12 minutes Can I get hiv/aids by… How do I get hiv/aids… Numerous variations averaging over 5 minutes on the site Information on hiv 5 minutes treatmentstepsforhiv 16 minutes
What is unique to us at AIDS.gov - Working across the HIV lots of effort around our policy blog - lobbying heavily to get old school community to teach them - Senior management don ’t value new media or understand how citizens are using it to make decisions about their health care - eauraucrat obligation to learn
There is so much information on the internet, sometimes it is a challenge to find what services are available without specific direction. 1. Housing and Urban Development ’s (HUD): Housing Opportunities for Persons with AIDS Program 2. Substance Abuse Mental Health Services Administration's (SAMHSA): Center for Mental Health Services 3. Health Resources and Services Administration (HRSA) 4. Center for Disease control and Prevention (CDC) 5. Office of Population Affairs (OPA) On each of these sites you can find a Health center Ryan White HIV/AIDS program HIV testing and counseling site Agencies that provide care for HIV/AIDS, hepatitis, STIs, tuberculosis Mental health services Substance abuse services Housing opportunities for persons with AIDS Family planning provider
Mobile devices are personal and it doesn ’t get more personal than health and with health it doesn’t get more personal than sexual health.
Mobile devices are personal and it doesn ’t get more personal than health and with health it doesn’t get more personal than sexual health.
Mobile devices are personal and it doesn ’t get more personal than health and with health it doesn’t get more personal than sexual health.
Mobile devices are personal and it doesn ’t get more personal than health and with health it doesn’t get more personal than sexual health.
Mobile devices are personal and it doesn ’t get more personal than health and with health it doesn’t get more personal than sexual health.
Some are many layers deep in the agency ’s hierarchy Finding agency websites is hard Not recognizable URLs
Launched in February 2010
Through the locator, we ’re able to reach each owner of data to correct and update HUD, CDC, SAMHSA, HRSA, OPA Responsive government Positive response Blog post about the experience Build trust for AIDS.gov project
The original concept was to have the locator on the AIDS.gov website. Increased availability Widgets extended the reach beyond the AIDS.gov website and beyond the HIV/AIDS community. Widgets - small application that you can embed in a social network, blog, or website.