OMH & AIDS.gov New Media Webinar on 01-28-10
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The document summarizes a webinar between the Office of Minority Health and AIDS.gov about developing new media strategies. They discuss using tools like blogs, podcasts, and social media to share health information and engage diverse audiences. The presentation explores how to understand audience needs, set objectives, develop a strategic plan, implement technologies, and evaluate success.
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OMH & AIDS.gov New Media Webinar on 01-28-10
- 1. Office of Minority Health & AIDS.gov New Media Webinar 2pm EST, January 28, 2010 Victor Olano, Stacey Williams, Sonsiere Cobb-Souza Office of Minority Health Candice Donald, Miguel Gomez, Jennie Anderson, & Josie Halpern-Finnerty AIDS.gov
- 2. Introductions Victor Olano OMH Stacey Williams OMH Miguel Gomez Director AIDS.gov Candice Donald Community Advisor AIDS.gov Jennie Anderson Communications Director AIDS.gov Josie Halpern-Finnerty New Media Coordinator AIDS.gov Sonsiere Cobb-Souza OMH
- 4. Who are we?
- 5. Who are you?
- 7. Some of the many (and ever-changing) tools… RSS Podcasts Blogs Twitter Facebook MySpace YouTube Widgets Mobile
- 8. Thanks to Carlos Morales, Systems Analyst, CSAP's Central CAPT for this slide It’s just an evolution.
- 9. New media in response to HIV Blog MySpace Facebook Twitter YouTube Texting/Mobile Second Life
- 10. A few examples from your orgs
- 11. What we know about people & the Internet…
- 14. What we know about people & mobile phones….
- 15. 10 million adults accessed health info through mobile devices last year. Manhattan Research. Ten Million Mobile Health Consumers and Growing – Is Your Brand Ready?. http://www.manhattanresearch.com/newsroom/Press_Releases/future-of-mhealth.aspx . Updated 2009. Accessed July 25, 2009.
- 17. Sex Info: A sexual health text messaging service for San Francisco youth www.isis-inc.org/in-print/AJPH_ SexInfo TxtMsg.php
- 19. What we know about health info online...
- 22. *Pew Internet and American Life Project, 2009. Available at: http://www.pewinternet.org/Static-Pages/Trend-Data/Online-Activites-Daily.aspx . Accessed 8/24/09. What People are Doing Online in the U.S.* 90% Send or read an email 88% Use search to find information 86% Find map or direction 83% Look for health/medical information 81% Look for info about a hobby or interest
- 23. What are the benefits and limitations of new media?
- 24. It’s about the message.
- 25. It’s about your audience.
- 26. Helping in the Workplace
- 27. “ Don’t give me 1 > thing 2 do!”
- 28. Repurpose, Repurpose! Blog Podcast Tweet YouTube Channel
- 38. Remixed from the WeAreMedia Project www.wearemedia.org and NTEN . Project funded by the Surdna Foundation
- 39. Remixed from the WeAreMedia Project www.wearemedia.org and NTEN . Project funded by the Surdna Foundation
- 40. New Media Strategy Map Goal: To introduce planning questions to ask before getting started with a new media plan. Remixed from the WeAreMedia Project www.wearemedia.org and NTEN . Project funded by the Surdna Foundation
- 42. Listen. Learn. Adapt. Remixed from the WeAreMedia Project www.wearemedia.org and NTEN . Project funded by the Surdna Foundation
- 44. Remixed from the WeAreMedia Project www.wearemedia.org and NTEN . Project funded by the Surdna Foundation
- 46. Blog Comments
- 49. Twitter Hash Tag Example cutiebootycakes : @ debohobo Raising the level of awareness about HIV/AIDS and taking personal responsibility is the only way to stop the madness. #WAD08 dawessner : loved visiting Karuna for World AIDS Day #WAD08 waynesutton : Remember my HIV test for world AIDS day? Results=Negative, #awareness #WAD08 # blck get tested . ABartelby Did you know that you can also text message your ZIP code to KnowIt (566948) to find HIV Test Centers nearest you? Pretty awesome! #WAD08
- 50. 200 of Alabama A& M Students in this Mosaic. We are all Facing AIDS Together.
- 51. Obligation to
- 52. Help is Available www.cdc.gov/socialmedia
- 53. WeAreMedia: www.wearemedia.org
- 54. Questions?
Notas del editor
- Background –shadow of slide two
- What is New Media? New media makes it possible for anyone to create, modify, and share content and share it with others – allowing for a leveling of the playing field. -Using relatively simple tools that are often free or inexpensive – making it affordable. New media requires a computer or mobile device with Internet access – making it accessible to broad audience. New media tools can help you: CONNECT people with information and services. COLLABORATE with other people—including those within your organization or community. CREATE new content, services, communities, and channels of communication that help you deliver information and services. LISTEN like we never have been able to before.
- It has been an evolution. As stated previously New Media allows us to access information much quicker due to the digitizinng of information. Exam
- Here at AIDS.gov we have been able to utilize New Media to convey our message with the following platforms.
- Thank you to the participants who completed the New Media survey from your respones we have learned that majority on the call today are community based organizations, Have utilized SNS & twitter and almost all intend to utilize new media in the next year.
- Forrester Social Technology Profile Tool http://www.forrester.com/Groundswell/profile_tool.html Pew Internet and American Life http:// www.pewinternet.org Listen
- Objectives Target Audience Integration Culture Change Capacity Tools and Tactics Measurement Experiment People: Who are you trying to reach? What do you know about how/if they use new media? How can you find out more? Objective: What do you want to accomplish with new media? How does new media support your organization’s mission or communications plan? Strategy: How does new media support your online strategy plan? How will you get your organization to embrace your new media strategy? Is there an “ offline ” component that you need to support/connect? Technology: What tools best support your objectives and match your targeted audience ? What do you have the capacity to implement?
- Engagement metrics--5 Cs: create, critic, collect (how people have bookmarked the post in stumbleupon and delicious), click, comments (which posts)
- Examples, fb stats & conversation, YouTube, twitter,