2. @AIDSgov
Your link to U.S. HIV &
new media info.

3. “I want us to ask ourselves every
day, how are we using technology
to make a real difference in
people’s lives?” – President Obama

4. New Media Declaration
We call upon the HIV community to
declare that new media and
emerging technologies are critical in
helping us connect, create, listen,
learn, and engage as we move closer
to an AIDS-free generation.

14. Top 3 Organization Types % n
AIDS Service 41% 37
Organizations
Advocacy 28.9% 26
Other 25.6% 23

15. Main Audiences % n
People living with HIV 67.8% 61
Men who have sex with 64.4% 58
men
Communities of color* 57.8% 52
Youth 52.2% 47
Women 46.7% 42
Injection drug users 37.8% 34
Transgender individuals 30.0% 27
Homeless individuals 24.4%. 22

18. New Media Site % n
Facebook 95.8% 68
Twitter 80.3% 57
YouTube 63.4% 45
Blogs 40.9% 29
LinkedIn 39.5% 28
Flickr 22.6% 16
MySpace 19.8% 14
Google+ 19.7% 14
Pinterest 18.3% 13
Foursquare 16.9% 12
Tumblr 14.1% 10

25. @ingridfloyd1
Executive Director @IrisHouse,
@IngridFloyd1 is an advocate,
leadership, and visionary for
women living with and at-risk for
HIV/AIDS.

26. listen

27. Project Listen:
Who’s Using What New Media
Tools, When and How?
Ingrid Floyd,
Executive Director
Iris House, New York

28. What does it mean to listen?

29. Why is listening important?

30. Every audience listens differently.

31. Who’s using what?

32. So I had to start listening…

33. Then I had to engage in the conversation
So I sent my first tweet!

34. our reach was beyond the
women and girls in New York.

35. So how do you get
started and where?

36. Determine your audience.

37. Determine your purpose & strategy
(FOR EACH AUDIENCE)

38. Decide which tools work best
for your organization

39. Who in your
organization is best
suited to assist with
social media?

40. Create
Protocols

41. Who will post on what
social media?

42. How often will you post
new information?

43. How will you generate
new content?

44. How will you know if
you have met your
goal?

45. Plan, plan, plan
“If you fail to plan, then
you plan to fail.”
- Harvey MacKay

46. Ingrid Floyd
ifloyd@irishouse.org
www.irishouse.org
Iris House: A Center for Women and Families
@IngridFloyd1

47. @oriolgutierrez
@oriolgutierrez is @pozmagazine
deputy editor & @tusaludmag
editor in chief – he’s had #HIV for
20 years.

48. Connect

49. Telling Our Stories…One Blog,
Video and Tweet at a Time
Oriol R. Gutierrez Jr. / Deputy Editor, POZ / Editor-in-Chief, Tu Salud

50. About POZ Magazine & POZ.com
Serving the community of people living with
and those affected by HIV since 1994,
POZ chronicles the AIDS pandemic
domestically and around the world.

51. POZ is owned by Smart + Strong
Our family of brands includes:
• POZ
• AIDSmeds
• Real Health
• Tu Salud
• Sane
• Hep

52. What’s My Story? (Part 1)
In 2008, I openly disclosed in POZ

53. What’s My Story? (Part 2)
In 2012, I mark 20 years of living with HIV

54. What’s My Story? (Part 3)
New media helps me tell my story

55. What’s Our Story? (Part 1)
New media helps POZ tell your stories
• poz.com/twitter
• poz.com/facebook
• poz.com/youtube
• poz.com/flickr
• poz.com/tumblr
• poz.com/pinterest
• poz.com/googleplus

56. What’s Our Story? (Part 2)
Blogs
• blogs.poz.com

57. What’s Our Story? (Part 3)
Videos
• poz.com/tv

58. What’s Our Story? (Part 4)
Twitter
• poz.com/twitter

59. What’s Our Story? (Part 5)
Facebook
• poz.com/facebook

60. What’s Our Story? (Part 6)
Online
• poz.com

61. What’s Your Story? (Part 1)
New media can help you tell your stories
• twitter.com
• facebook.com
• youtube.com
• flickr.com
• tumblr.com
• pinterest.com
• plus.google.com

62. What’s Your Story? (Part 2)
Blogs
• Blog regularly
• Personal
• Opinionated
• Multimedia
• Less is more
• Potpourri

63. What’s Your Story? (Part 3)
Videos
Making videos is like cooking:
• Good ingredients
• Good cook
• Good consumers

64. What’s Your Story? (Part 4)
Twitter
• Tweet regularly
• Follow those similar to you who have large
followings, then follow their followers
• Abbreviate and use URL shorteners
(bit.ly, ow.ly), hashtags
(#HIV, #AIDS) and handles
(@pozmagazine)
• Retweet content from
those you admire

65. What’s Your Story? (Part 5)
Facebook
• Post regularly on your
wall and other walls
• Find those similar to you
who have large
followings
and “like” them
• Make sure your posts
on your wall and their
walls are relevant

66. What’s Your Story? (Part 6)
Online
• Tell your stories on your website (not
just resources or services)
• Promote your website on your social
sites and other outlets (email
newsletters, events)
• Cross promote your social sites
(promote your Facebook on
your Twitter and vice versa)

67. Overview
• Get personal
• Blog, tweet and post regularly
• Think cooking when you think videos
• Tell your stories on your website
• Plan ahead, but don’t be afraid to make
mistakes!

68. Telling Our Stories…One Blog,
Video and Tweet at a Time
Oriol R. Gutierrez Jr.
Deputy Editor, POZ
Editor-in-Chief, Tu Salud
Twitter: @oriolgutierrez
Blog: blogs.poz.com/oriol
Thanks!

69. RAUL POSAS
Works 4 @MetroTeenAIDS as the
Social Mrkting Mgr managing their
@REALtalkDC campaign &
promotes social mrkting msg into
comm. of DC.

70. Engaging youth with Social
Media & Social Marketing!
The REALTalkDC Campaign brand
Raul Posas, Social Marketing Manager
@MetroTeenAIDS
@REALTalkDC
651 Penn. Ave, SE DC | www.metroteenaids.org 70

71. Metro TeenAIDS
• MTA is a community health organization that works
with young people to combat HIV/AIDS in the District of
Columbia. MTA offers:
• Free & Confidential HIV/STI Testing and Referral Assistance at
our FreeStyle Youth Center (Clinical Services)
• Sexual Health and Substance Abuse education in DC Public &
Charter schools
• Street & Internet Outreach
• Policy & Advocacy
• Capacity Building Assistance
• Social Marketing – REALTalkDC Campaign
71

72. What is REALTalkDC?
72

73. Campaign Goals:
 Increase the number of youth who gets tested for HIV/STIs,
access, and use condoms.
 Support reduction of risky behavior and increase youth
HIV/STI testing through increased knowledge and
changing/adopting healthier sexual risk-taking peer norms.
 Increase community support of youth to achieve goals
through connection between costs of risky behavior and
values of health.
73

74. REALTalkDC Highlights
1. Youth report REALTalkDC a motivating factor in
getting tested.
2. Exposure to different campaign elements
increased motivation to get tested.
3. Campaign increased testing among young people.
4. Texting is effective way to communicate sexual
health messages to teens.
74

75. What language are they speaking?
75

76. New Media Components:
Text Message Campaign
Website
Social Networking Sites
Media & Print Ads
Events
76

77. Mobile Messaging Txt NW, SW, SE or NE 2
find free HIV/STI testing
 Cell phones
and condoms in your
area!
promote Realtalk2 – learn about
REALtalkDC events in
behavior change. your area!
REALtalk3 - Play the
“Get Real ’bout HIV!”
 Youth can access
quiz!
free testing and
condoms on their
phones
77

78. Let’s Mobilize!
78

79. City-wide Outreach
All Peer Educators goes through standard training to include
HIV/STI 101, basic sexual health, using the REALtalk social
marketing outreach campaign materials to encourage texting
to “REALTalkDC” to increase access to resources and
information.
In addition, we provide city-wide outreach and activities to
promote condom use, HIV/STI testing, and refer youth to MTA
and partners for services. MTA plans 6 large events (each
attracting 200 or more youth) and 45 small activities all year-
round. All activities are educational.
79

80. 80

81. Thank You
Visit us at www.realtalkdc.org
www.metroteenaids.org
Facebook.com/REALTalkDC
Twitter: @REALTalkDC
@MetroTeenAIDS
81

82. New Media Declaration
We call upon the HIV community to
declare that new media and
emerging technologies are critical
in helping us connect, create,
listen, learn, and engage as we
move closer to an AIDS-free
generation.

83. New media spectrum
Where are
you?

84. We’ll be beginning shortly…
In the meantime, take out your phone!
Download the brand new
Facing AIDS app
It’s free in the iTunes app store!
Snap. Write. Share.
about why you’re Facing AIDS