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U.S. Conference on AIDS 2009: Experienced Users New Media Institute by AIDS.gov

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HIV.gov, Office of HIV/AIDS and Infectious Disease Policy, HHS
HIV.gov, Office of HIV/AIDS and Infectious Disease Policy, HHS

New Media Institute for experienced users at the U.S. Conference on AIDS in San Francisco on October 29, 2009. Facilitated by Jennie Anderson and Josie Halpern-Finnerty.

Salud y medicina
1 de 80
New Media Institute Intermediate Level U.S. Conference on AIDS San Francisco, October 29, 2009 Jennie Anderson Communications Director, AIDS.gov John Snow, Inc. Josie Halpern-Finnerty Project Coordinator, AIDS.gov John Snow, Inc.
And, if you are totally new to new media… ,[object Object]
Who are we?
New Media in Response to HIV
[object Object],[object Object],[object Object],[object Object],Who are you? Share Pair © http://www.flickr.com/photos/slgc/2989522327 /
Today’s Agenda– Part I ,[object Object],[object Object],[object Object],[object Object],[object Object]
Today’s Agenda– Part II ,[object Object],[object Object],[object Object],[object Object],Ian Anderson POZ/ Smart + Strong Murray Penner NASTAD Erik Ireland Web Marketing Consultant Bonnie Goldman The Body.com Allegra Madsen ISIS Inc
[object Object],Learning Objective 1
[object Object],Learning Objective 2
[object Object],Learning Objective 3
Stand up if… http://flickr.com/photos/tompagenet/423921086
What we know about you, your clients, on the Internet…
[object Object],[object Object],[object Object],[object Object],Fox S and Livingston G. “Latinos Online.” Pew Internet & American Life Project, 2007. Available at: http://pewhispanic.org/files/reports/73.pdf . Accessed 8/21/09 “ Demographics of Internet Users.” Pew Internet & American Life Project, April 2009. Available at: http://www.pewinternet.org/Static-Pages/Trend-Data/Whos-Online.aspx . Accessed 8/21/09.
[object Object],[object Object],[object Object],Horrigan, John. “Wireless Internet Use.” Pew Internet and American Life Project, 2009. Available at: http://www.pewinternet.org/Reports/2009/12-Wireless-Internet-Use.aspx . Accessed 8/21/09
What we know about you, your clients, looking for health info online...
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Pew Internet and American Life Project, 2009. Available at: http://www.pewinternet.org/Static-Pages/Trend-Data/Online-Activites-Daily.aspx . Accessed 8/24/09. What People are Doing Online 90% Send or read an email 88% Use search to find information 86% Find map or direction 83% Look for health/medical information 81% Look for info about a hobby or interest
[object Object],[object Object],[object Object],Where are Your Clients? © http://www.flickr.com/photos/sallypics/267299027/
You, your clients, being social and having a online conversation…
[object Object],[object Object],[object Object],Fox, Susannah. “The Social Life of Health Information.” Pew Internet and American Life Project, 2009. Available at: http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx?r=1 . Accessed 8/21/09
Patients Sharing & Learning
Twitter Hash Tag Example cutiebootycakes : @ debohobo Raising the level of awareness about HIV/AIDS and taking personal responsibility is the only way to stop the madness. #WAD08 dawessner : loved visiting Karuna for World AIDS Day #WAD08 waynesutton : Remember my HIV test for world AIDS day? Results=Negative, #awareness #WAD08 # blck get tested . ABartelby Did you know that you can also text message your ZIP code to KnowIt (566948) to find HIV Test Centers nearest you? Pretty awesome! #WAD08
How are people using new media to respond to HIV?
Some of the many (and ever-changing) tools… RSS Podcasts Blogs Twitter Facebook MySpace YouTube Widgets
This Afternoon’s Panel- 2:30pm Ian Anderson POZ/ Smart + Strong Allegra Madsen ISIS Inc Murray Penner NASTAD Erik Ireland Web Marketing Consultant Bonnie Goldman The Body.com UNAIDS
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Speaking of Photo Sharing … Stop by booth #306 in the Golden Gate Ballroom , on the lobby level, and fill out a card saying "I / We are Facing AIDS because: ________."
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What are the benefits and limitations of new media?
[object Object],[object Object],Benefits/Limitations © http://www.flickr.com/photos/philscoville/1973263527/
Benefits of New Media Remixed from WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation.
It’s about the message.
Repurpose, Repurpose! Blog Podcast Tweet YouTube Channel
Delivering Content to Other Sites Thanks CDC!
Helping in the Workplace
Approach to New Media Strategy: POST* ,[object Object],[object Object],[object Object],[object Object],* ©2007 Forrester Research, Inc. All rights reserved .
It’s about your clients.
Not Everyone Uses New Media Remixed from WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation.
www.chrisbrogan.com/social-media-is-not-a-life-raft/ Remixed from WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation.
NTEN’s Web Communications Strategy ,[object Object],[object Object],[object Object],Remixed from WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation.
 
It’s about the planning.
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Approach to New Media Strategy: POST* ,[object Object],[object Object],[object Object],[object Object],* ©2007 Forrester Research, Inc. All rights reserved .
World AIDS Day 2009
P eople ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
O bjectives ,[object Object],[object Object],[object Object],[object Object]
S trategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
T echnology ,[object Object],[object Object],[object Object],[object Object]
 
Spectrograph ,[object Object],Remixed from the WeAreMedia Project www.wearemedia.org and NTEN . Project funded by the Surdna Foundation © http://www.flickr.com/photos/ellenm1/1675567050/
Remixed from the WeAreMedia Project www.wearemedia.org and NTEN . Project funded by the Surdna Foundation
Remixed from the WeAreMedia Project www.wearemedia.org and NTEN . Project funded by the Surdna Foundation
A Morning in Josie’s Life… Remixed from the WeAreMedia Project www.wearemedia.org and NTEN . Project funded by the Surdna Foundation Check: any ongoing campaigns, keep an eye on Twitter, coordinate efforts. Throughout the day: Content creation: work on next blog post, update SNS as needed, develop promotional tools. 10:30 a.m. – 12:30 p.m. Listen: read blogs, alerts, look for new information. 9:30 a.m. Monitor : blog comments, social network sites, Twitter. 8:30 a.m.
POST Share Pair Bernoff J. The POST method: a systematic approach to social strategy. In: Groundswell: How People with Social Technologies Are Changing Everything. December 11, 2007. http://blogs.forrester.com/groundswell/2007/12/the-post-method.html. Accessed September 1 , 2009­. © http://www.flickr.com/photos/toobydoo/3111389206/ ,[object Object],[object Object],[object Object]
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Listen. Learn. Adapt. Remixed from the WeAreMedia Project www.wearemedia.org and NTEN . Project funded by the Surdna Foundation
Donate your Status…
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Remixed from the WeAreMedia Project www.wearemedia.org and NTEN . Project funded by the Surdna Foundation
A Facebook Conversation
Blog Comments
Facebook Insights
YouTube Insights
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Network Weekly Update
A Few Lessons Learned… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Remixed from the WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation
When I get back to my organization, my next new media planning step will be…
Say “cheese!” ,[object Object],[object Object]
Thank You ,[object Object],[object Object],[object Object]
WeAreMedia: www.wearemedia.org
Questions?
Help is Available www.cdc.gov/socialmedia
Stay Connected! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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U.S. Conference on AIDS 2009: Experienced Users New Media Institute by AIDS.gov

  • 1. New Media Institute Intermediate Level U.S. Conference on AIDS San Francisco, October 29, 2009 Jennie Anderson Communications Director, AIDS.gov John Snow, Inc. Josie Halpern-Finnerty Project Coordinator, AIDS.gov John Snow, Inc.
  • 2.
  • 4. New Media in Response to HIV
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Stand up if… http://flickr.com/photos/tompagenet/423921086
  • 12. What we know about you, your clients, on the Internet…
  • 13.
  • 14.
  • 15. What we know about you, your clients, looking for health info online...
  • 16.
  • 17. Pew Internet and American Life Project, 2009. Available at: http://www.pewinternet.org/Static-Pages/Trend-Data/Online-Activites-Daily.aspx . Accessed 8/24/09. What People are Doing Online 90% Send or read an email 88% Use search to find information 86% Find map or direction 83% Look for health/medical information 81% Look for info about a hobby or interest
  • 18.
  • 19. You, your clients, being social and having a online conversation…
  • 20.
  • 21. Patients Sharing & Learning
  • 22. Twitter Hash Tag Example cutiebootycakes : @ debohobo Raising the level of awareness about HIV/AIDS and taking personal responsibility is the only way to stop the madness. #WAD08 dawessner : loved visiting Karuna for World AIDS Day #WAD08 waynesutton : Remember my HIV test for world AIDS day? Results=Negative, #awareness #WAD08 # blck get tested . ABartelby Did you know that you can also text message your ZIP code to KnowIt (566948) to find HIV Test Centers nearest you? Pretty awesome! #WAD08
  • 23. How are people using new media to respond to HIV?
  • 24. Some of the many (and ever-changing) tools… RSS Podcasts Blogs Twitter Facebook MySpace YouTube Widgets
  • 25. This Afternoon’s Panel- 2:30pm Ian Anderson POZ/ Smart + Strong Allegra Madsen ISIS Inc Murray Penner NASTAD Erik Ireland Web Marketing Consultant Bonnie Goldman The Body.com UNAIDS
  • 26.
  • 27.  
  • 28.  
  • 29.  
  • 30.  
  • 31. Speaking of Photo Sharing … Stop by booth #306 in the Golden Gate Ballroom , on the lobby level, and fill out a card saying "I / We are Facing AIDS because: ________."
  • 32.
  • 33. What are the benefits and limitations of new media?
  • 34.
  • 35. Benefits of New Media Remixed from WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation.
  • 36. It’s about the message.
  • 37. Repurpose, Repurpose! Blog Podcast Tweet YouTube Channel
  • 38. Delivering Content to Other Sites Thanks CDC!
  • 39. Helping in the Workplace
  • 40.
  • 41. It’s about your clients.
  • 42. Not Everyone Uses New Media Remixed from WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation.
  • 43. www.chrisbrogan.com/social-media-is-not-a-life-raft/ Remixed from WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation.
  • 44.
  • 45.  
  • 46. It’s about the planning.
  • 47.
  • 48.
  • 49.
  • 51.
  • 52.  
  • 53.
  • 54.
  • 55.
  • 56.  
  • 57.
  • 58. Remixed from the WeAreMedia Project www.wearemedia.org and NTEN . Project funded by the Surdna Foundation
  • 59. Remixed from the WeAreMedia Project www.wearemedia.org and NTEN . Project funded by the Surdna Foundation
  • 60. A Morning in Josie’s Life… Remixed from the WeAreMedia Project www.wearemedia.org and NTEN . Project funded by the Surdna Foundation Check: any ongoing campaigns, keep an eye on Twitter, coordinate efforts. Throughout the day: Content creation: work on next blog post, update SNS as needed, develop promotional tools. 10:30 a.m. – 12:30 p.m. Listen: read blogs, alerts, look for new information. 9:30 a.m. Monitor : blog comments, social network sites, Twitter. 8:30 a.m.
  • 61.
  • 62.
  • 63.
  • 64. Listen. Learn. Adapt. Remixed from the WeAreMedia Project www.wearemedia.org and NTEN . Project funded by the Surdna Foundation
  • 66.
  • 67. Remixed from the WeAreMedia Project www.wearemedia.org and NTEN . Project funded by the Surdna Foundation
  • 72.
  • 73.
  • 74. When I get back to my organization, my next new media planning step will be…
  • 75.
  • 76.
  • 77. WeAreMedia: www.wearemedia.org
  • 79. Help is Available www.cdc.gov/socialmedia
  • 80.

Notas del editor

  1. Activity – stand up, sit down - QUICKLY (ok if it doesn’t ok if it does..) Used the web to find out health information Used the web to find a friend, colleague, family member Read a blog Commented on a blog Written a blog Listened to a podcast Created a podcast Subscribed to an RSS feed Been to Second Life (heard of Second Life) Used a wiki Posted photos Watched a YouTube video Etc. etc…
  2. http://www.wordle.net/ (if internet connection available)
  3. http://mashable.com/2008/09/16/twitter-traffic-growth/
  4. http://www.chrisbrogan.com/social-media-is-not-a-life-raft/ http://www.blogtrepreneur.com/2008/05/27/the-limitations-of-social-media/ “ When thinking about what social media is going to do for your business, please be wary of setting it up to be the salvation, the be-all, the life raft. It’s a set of tools, a strategy, and a handful of tactics. It’s not always appropriate. It’s not always the best thing in the world. But it’s not a guaranteed everything. “ Are there more important organizational issues to address? Are there more efficient ways to reach same outcomes? Are you getting seduced by Shiny Object Syndrome?
  5. Forrester Social Technology Profile Tool http://www.forrester.com/Groundswell/profile_tool.html Pew Internet and American Life http:// www.pewinternet.org Listen
  6. Engagement metrics--5 Cs: create, critic, collect (how people have bookmarked the post in stumbleupon and delicious), click, comments (which posts)
  7. Examples, fb stats & conversation, YouTube, twitter,