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AIESEC Academy | Meet Your Product
1.
MEET YOUR PRODUCT By: David
Castillo manueldavid.castillo@aiesec.net
2.
3 Steps 1. Information
----- What is it? 2. Knowledge ----- What it does? 3. Undestanding ----- What for?
3.
Gathering information makes
you… • Understand the basics • Confident • Reliable Information = What is it?
4.
To gather info…
ask yourself Process How Much? When? What? Who? Color Size Results Numbers
5.
Knowledge What does your
product do?
6.
Knowledge = what
it does? What for? What it does? Why to pick me? What other do? How? Value Competitors Function Features
7.
Understanding… • Best way
to understand your product
8.
Understanding… « A same
feature can mean different thing for different costumers »
9.
Acceleration means… “Desire for
speed” “Merge into the traffic safely” “Save time while traveling”
10.
Understanding… The more information
you have about costumer the more you understand your product.
11.
To meet your
product Information Knowledge Understanding
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