How Technology Changes Storytelling in Advertising

•

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The presentation of mr.Tien Huy, Chief Digital Officer - OgilvyOne Worldwide, about new position & new trend in Communication: technology-based creative people with title "Creative Technologist". Mr. Tien Huy is also giving speeches at Digital Planning Specialist Course of AiiM: http://aiim.edu.vn/khoa-hoc/chuyen-vien-hoach-dinh-digital-digital-planning-specialist/

Educación Empresariales Tecnología

HOW
TECHNOLOGY
TALKS
How technology change the way we tell stories in advertising

OgilvyOne is
the world’s
pre-eminent
Customer
Engagement
Agency ...

We turn big
ideas and data
insights into
personal
experiences

WHAT DO WETALK ABOUT
TODAY?
DIGITAL MARKETING
AGAIN?

WHAT DO WETALK ABOUT
TODAY?
DIGITAL INNOVATION

First ofﬁcialTVC in the world
STORYTELLING

PEOPLE STORIES
TECHNOLOGY IS AN
ENABLER
TO

AGENCIES NEEDTO LOOK
BEYOND STORYTELLING AND
TAKETHEIR CUES FROM
SOFTWARE DEVELOPERS
REI INAMOTO
CHIEF CREATIVE OFFICER / AKQA

DIGITAL TOOLKIT
A FEWYEARS AGO
HTML
Flash
Video
Databases
What is Creative Technologist (Sermad Buni - Creative Technologist at BBDO)

DIGITAL TOOLKIT
NOW
HTML
Flash
Databases
Facebook
Geo-location
Multi-touch interfaces
Voice recognition
...
Mobile
NFC
AR
QR
SmartTVs
Tablets
Kinect
...
What is Creative Technologist (Sermad Buni - Creative Technologist at BBDO)

INTHE WORLD OF
ART AND COPY
EVERYTHING IS
POSSIBLE
NOW
WITH TECH,
IS IT?

CREATIVE
TECHNOLOGIST
ISTHE ONE WHO CREATES
ART AND COPY WITH
1S AND 0S

KEEP UP TO DATE WITH
NEWTECHNOLOGIES AND
SEE POTENTIAL OF
GREAT IDEAS

THANKYOU!
Facebook: Huy Pencil
Website: www.pencil.vn

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How Technology Changes Storytelling in Advertising

1. HOW TECHNOLOGY TALKS How technology change the way we tell stories in advertising

3. OgilvyOne is the world’s pre-eminent Customer Engagement Agency ...

4. We turn big ideas and data insights into personal experiences

6. NGUYEN TIEN HUY CHIEF DIGITAL OFFICER OVER 10YEARS CREATING BRAND EXPERIENCES

7. WHAT DO WETALK ABOUT TODAY? DIGITAL MARKETING AGAIN?

9. WHAT DO WETALK ABOUT TODAY? DIGITAL INNOVATION

10. THE OLD DAYS

11. STORYTELLING

12. First ofﬁcialTVC in the world STORYTELLING

13. BRAND STORIES

14. PEOPLE STORIES BRAND STORIES OR

15. PEOPLE STORIES BRAND STORIES TECHNOLOGY

16. PEOPLE STORIES TECHNOLOGY IS AN ENABLER TO

17. HEXOS VOICEFORALL

18.

19. AGENCIES NEEDTO LOOK BEYOND STORYTELLING AND TAKETHEIR CUES FROM SOFTWARE DEVELOPERS REI INAMOTO CHIEF CREATIVE OFFICER / AKQA

20. HOW AN IDEA CAME TO LIFE ART COPY

21. WILL IT CHANGE? ART COPY TECH

22. WHAT IS CREATIVE TECHNOLOGIST?

23. DIGITAL TOOLKIT A FEWYEARS AGO HTML Flash Video Databases What is Creative Technologist (Sermad Buni - Creative Technologist at BBDO)

24. DIGITAL TOOLKIT NOW HTML Flash Databases Facebook Geo-location Multi-touch interfaces Voice recognition ... Mobile NFC AR QR SmartTVs Tablets Kinect ... What is Creative Technologist (Sermad Buni - Creative Technologist at BBDO)

25. INTHE WORLD OF ART AND COPY EVERYTHING IS POSSIBLE NOW WITH TECH, IS IT?

26. Nike: Fuelband

27.

28. Ballantine’s: T-shirt OS

29.

30. Nestlé: Dolce Gusto

31.

32. WELCOMETO ERA OF EXECUTION

33. WHO CAN SAY IT’S POSSIBLE???

34. CREATIVE TECHNOLOGIST ISTHE ONE WHO CREATES ART AND COPY WITH 1S AND 0S

35. CREATIVE TEAM BECOME INVENTORS

36. ROLE OF CREATIVE TECHNOLOGIST?