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Windows Phone 7Marketplace AlanMendelevič amChartsfor WPF, Silverlightand Windows Phone 7 programuotojas AdDuplex įkūrėjas ailon@ailon.org http://devblog.ailon.org Twitter: @ailon
Marketplace Vartotojai gali įdieginėti programėles tik per oficialią parduotuvę – Marketplace Programėles gali publikuoti tik registruoti programuotojai Taip pat „atrakinti“ telefonus testavimui
Prieinamumas O kur gi Lietuva?
Ką daryti? Prašyti pagalbos iš giminių arba draugų gyvenančių „pirmo pasaulio“ šalyse Sukurti įmonę kitoje šalyje Tartis su kitais WP7programuotojais Twitter - #wp7dev Kreiptis į tarpininkus Kreiptis pagalbos į Microsoft Lietuva (dėl unlock‘inimo) Tautvydas Dagys tdagys@microsoft.com
Žinomi tarpininkai appamundi http://appamundi.com/Publishing/ Yalla Apps (?) http://www.yallaapps.com/ Kinabalu Innovation http://kinabaluinnovation.com
Programėlių tipai Nemokama Galima publikuoti iki 100 per metus (buvo 5) Mokama Neribotas kiekis (minimali išmoka - $200) Bandomoji versija + Mokama
Publikavimui reikės Programėlės XAP failo Ikonėlių (99x99, 173x173, 200x200) Bent vieno „ekrano“ (screenshot) Pavadinimo, aprašymo ir t.t.
Kaip vyksta publikavimas? Application and Game Submission .xap .xap .xap .xap .xap .xap .xap .xap App Packaging & Validation .dll .dll .dll .dll .dll .dll .dll .dll App Submission Marketplace Windows Phone 7 Deployment Service Apply Test  Criteria Add Metadata Sign
Pasiruošimas publikavimui Paruošti XAP failą Paruošti papildomą medžiagą Įsitikinti, kad programėlė atitinka visus sertifikavimo reikalavimus http://create.msdn.com (applicationcertificationrequirements) Išbandyti realiame telefone
Verslas
10000+ programėlių Šaltinis: http://wp7applist.com
Mokamos prieš Nemokamas Mokamos Aiškus verslo modelis Mažesnė skvarba Mažiausia išmoka - $200 Geriausia specializuotoms programėlėms Nemokamos Didesnė skvarba Pajamos iš reklamos arba susijusių paslaugų Geriausia masinėms ilgai naudojamoms programėlėms (pvz. žaidimams)
Reklamos tinklai Microsoft pubCenter (tik JAV) https://pubcenter.microsoft.com GoogleAdMob http://www.admob.com/ MillennialMedia http://www.millennialmedia.com/ Smaato http://www.smaato.com/
Reklama
Kur ir kaip reklamuoti? Video demonstracija (YouTube, Vimeo) Specializuoti blogai http://wmpoweruser.com/ http://wpcentral.com/ http://www.1800pocketpc.com/ http://www.bestwp7games.com/ Bendro pobūdžio techniniai blogai (engadget, gizmodo) Twitter - #wp7
AdDuplex http://AdDuplex.com Reklamos apsikeitimo tinklas specialiai Windows Phone7 Mišrus modelis ateityje
Apibendrinant
Apibendrinant Moderni, standartizuota platforma Dizaino kalba „Metro“ Programavimo platformos Silverlight ir XNA Centralizuota programėlių platinimo sistema
Papildoma informacija App Hub http://create.msdn.com Programming Windows Phone by Charles Petzold http://www.charlespetzold.com/phone/ Jesse Liberty “Windows Phone from Scratch” http://jesseliberty.com/windows-from-scratchindex/ Twitter - #wp7dev
Ačiū!
Klausimai? AlanMendelevič ailon@ailon.org http://devblog.ailon.org Twitter: @ailon

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Windows Phone 7 @ Login 2011. III dalis. Marketplace, verslas ir reklama

  • 1. Windows Phone 7Marketplace AlanMendelevič amChartsfor WPF, Silverlightand Windows Phone 7 programuotojas AdDuplex įkūrėjas ailon@ailon.org http://devblog.ailon.org Twitter: @ailon
  • 2. Marketplace Vartotojai gali įdieginėti programėles tik per oficialią parduotuvę – Marketplace Programėles gali publikuoti tik registruoti programuotojai Taip pat „atrakinti“ telefonus testavimui
  • 3. Prieinamumas O kur gi Lietuva?
  • 4. Ką daryti? Prašyti pagalbos iš giminių arba draugų gyvenančių „pirmo pasaulio“ šalyse Sukurti įmonę kitoje šalyje Tartis su kitais WP7programuotojais Twitter - #wp7dev Kreiptis į tarpininkus Kreiptis pagalbos į Microsoft Lietuva (dėl unlock‘inimo) Tautvydas Dagys tdagys@microsoft.com
  • 5. Žinomi tarpininkai appamundi http://appamundi.com/Publishing/ Yalla Apps (?) http://www.yallaapps.com/ Kinabalu Innovation http://kinabaluinnovation.com
  • 6. Programėlių tipai Nemokama Galima publikuoti iki 100 per metus (buvo 5) Mokama Neribotas kiekis (minimali išmoka - $200) Bandomoji versija + Mokama
  • 7. Publikavimui reikės Programėlės XAP failo Ikonėlių (99x99, 173x173, 200x200) Bent vieno „ekrano“ (screenshot) Pavadinimo, aprašymo ir t.t.
  • 8. Kaip vyksta publikavimas? Application and Game Submission .xap .xap .xap .xap .xap .xap .xap .xap App Packaging & Validation .dll .dll .dll .dll .dll .dll .dll .dll App Submission Marketplace Windows Phone 7 Deployment Service Apply Test Criteria Add Metadata Sign
  • 9. Pasiruošimas publikavimui Paruošti XAP failą Paruošti papildomą medžiagą Įsitikinti, kad programėlė atitinka visus sertifikavimo reikalavimus http://create.msdn.com (applicationcertificationrequirements) Išbandyti realiame telefone
  • 11. 10000+ programėlių Šaltinis: http://wp7applist.com
  • 12. Mokamos prieš Nemokamas Mokamos Aiškus verslo modelis Mažesnė skvarba Mažiausia išmoka - $200 Geriausia specializuotoms programėlėms Nemokamos Didesnė skvarba Pajamos iš reklamos arba susijusių paslaugų Geriausia masinėms ilgai naudojamoms programėlėms (pvz. žaidimams)
  • 13. Reklamos tinklai Microsoft pubCenter (tik JAV) https://pubcenter.microsoft.com GoogleAdMob http://www.admob.com/ MillennialMedia http://www.millennialmedia.com/ Smaato http://www.smaato.com/
  • 15. Kur ir kaip reklamuoti? Video demonstracija (YouTube, Vimeo) Specializuoti blogai http://wmpoweruser.com/ http://wpcentral.com/ http://www.1800pocketpc.com/ http://www.bestwp7games.com/ Bendro pobūdžio techniniai blogai (engadget, gizmodo) Twitter - #wp7
  • 16. AdDuplex http://AdDuplex.com Reklamos apsikeitimo tinklas specialiai Windows Phone7 Mišrus modelis ateityje
  • 18. Apibendrinant Moderni, standartizuota platforma Dizaino kalba „Metro“ Programavimo platformos Silverlight ir XNA Centralizuota programėlių platinimo sistema
  • 19. Papildoma informacija App Hub http://create.msdn.com Programming Windows Phone by Charles Petzold http://www.charlespetzold.com/phone/ Jesse Liberty “Windows Phone from Scratch” http://jesseliberty.com/windows-from-scratchindex/ Twitter - #wp7dev
  • 21. Klausimai? AlanMendelevič ailon@ailon.org http://devblog.ailon.org Twitter: @ailon

Editor's Notes

  1. Žemėlapis nesikeitė per metusVartotojų prieinamumas dar mažesnis (mokamoms programėlėms)
  2. - Aš publikavau per „draugą“ iš twitterio
  3. Kai yra šimtas nemokamų galbūt bus paprasčiau susitarti dėl publikavimoTrialkolkas nelabai pasiteisina
  4. - Skirtingosikonėlės skirtingiems atvaizdavimo būdams (telefonas, Zune, startscreen)