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1. Jean Baudrillard
Simulacrum and Simulation
Baudrillard was a social critic and theorist
known for his studies on mediation and
communication. He wrote about controversial
topics surrounding consumerism, gender and
social history, however, is most famously
known for his.

2. Simulacrum and Simulation
Jean Baudrillard
Simulation is the stage where
all is composed of references
and nothing is original.
The world we see and the people
we see as real do not exist where
the dominant simulacrum is the
product .
“The territory no longer precedes the
map, now does it survive it. It is
nevertheless the map that precedes the
territory – precession of simulacra – that
engenders the territory.” The Precession
of Simulacra
According to Baudrillard it is now
a question of substituting the
signs of real for the real.
He believes that
post modern
media and
culture is
artificial as it
still requires a
sense of reality
to which to go
against in order
to make it
artificial.
We now live in
a hyper-reality
where it is
hard to
distinguish
between the
real and
artificial.

3. Orders of Simulacra
1. The image is a clear duplicate of the real and is
recognised as an illusion, instead a symbol of the
real.
2. The distinctions between the image and the
representation begin to blue because of replicas,
it is no longer original. Such process masks a
reality as it duplicates it so well.
3. The representation precedes and determines
the outcome of the real. There is only the
simulacrum.