Here's a template for product positioning from the AIPMM webcast discussing how to develop a positioning statement with Mike Gospe. Upcoming Events Would you like to lead innovation efforts within your company? Attend upcoming product innovation course. Visit: http://bit.ly/CILCourse Want To Certify Your Team? If you have a product team of 10 or more that you want to certify, contact AIPMM at certification@aipmm.com. About AIPMM The AIPMM is the trusted authority for product management knowledge. It is where product professionals go for answers. With members in over 75 countries, it is the worldwide certifying body of product leaders. It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape. AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level. Visit http://www.aipmm.com. Call For Speakers: http://bit.ly/1b006vm Subscribe: http://www.aipmm.com/subscribe Articles: http://www.aipmm.com/html/newsletter/article.ph Membership: http://www.aipmm.com/join.php

1. Positioning Statement Format
To:
(One Target/Persona Type)
is the one
(Product/Company Name)
(Category) that
(Key Customer Benefit) unlike
(Differentiator)
© KickStart Alliance 2014 Courtesy of Mike Gospe