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WEʼRE IN IT TOGETHER 

Interpersonal Management of Disclosure 

in Social Network Services#



Airi Lampinen, Vilma Lehtinen, Asko Lehmuskallio & Sakari Tamminen!
PHOTO CREDIT: NCINDC ON FLICKR!
BOUNDARY REGULATION 

(ALTMAN 1975 & 1977)#

privacy as a process of interpersonal
  boundary control that paces and
  controls interaction!
MEDIATED CONTEXT
Four properties key to networked publics (boyd 2008):

   –  Persistence: automatic recording and archiving
   –  Replicability: potential for duplication
   –  Scalability: great potential visibility of content
   –  Searchability: content is accessible through search


Multiple co-present audiences (Lampinen et al. 2009)
THE PROBLEM#
People are free to decide what they share in
social network services.!

BUT they are dependent on what others
choose to disclose about them.!

ALSO: What they disclose may affect others.!
RESEARCH QUESTIONS
How do SNS users …!
  … perceive control over disclosure in social
   network services?!
  … regulate boundaries both individually and in
   collaboration?!
QUALITATIVE STUDY IN 2009-2010
27 university technology, arts & design students in Finland!
Semi-structured individual interviews!
Focus groups with prompts to provoke discussion!

“My friends act in social network services with
consideration and take my wishes into account.”

            “When using a social network service, the most
            important thing is to make sure not to give an
            unintended image of oneself.”
MANAGING SHARING
ON SOCIAL NETWORK SERVICES
The key social network service:

People tend to try to manage on their own what is
disclosed.

BUT they are aware of the limits of this approach: scarce
means to control what others share about oneself.
MUTUAL CONSIDERATION
SNS users rely on mutual consideration: trusting and
being trustworthy.!

BUT meaning well isn’t necessarily enough – difficulty
of predicting consequences for another person.
(UN)SPOKEN EXPECTATIONS
“We at least had an unspoken deal that if
there is a bad picture it is enough that
one person asks for it to be deleted and
as soon as that request is noticed, the
picture is removed.”!
(UN)SPOKEN EXPECTATIONS
“We at least had an unspoken deal that if
there is a bad picture it is enough that
one person asks for it to be deleted and
as soon as that request is noticed, the
picture is removed.”!

                    “During our freshman year, we had !
                    a rule that bikini pictures of girls are
                    not posted, or any photos of anyone
                    in our friend group who wasnʼt fully
                    dressed, and that was good.”          !!
PHOTO CREDIT: STITCH ON FLICKR
STRATEGIES FOR
BOUNDARY REGULATION

  Collaborative ↔ Individual!
    Preventive ↔ Corrective!
        Mental ↔ Behavioral!
PREVENTIVE   CORRECTIVE



    INDIVIDUAL




COLLABORATIVE
PREVENTIVE   CORRECTIVE



    INDIVIDUAL




COLLABORATIVE
PREVENTIVE   CORRECTIVE



    INDIVIDUAL




COLLABORATIVE
PREVENTIVE   CORRECTIVE



    INDIVIDUAL




COLLABORATIVE
PREVENTIVE   CORRECTIVE



    INDIVIDUAL




COLLABORATIVE
DESIGNING FOR PREVENTIVE
COLLABORATION

    PREVIEW
     SPACE:!       SHARING
  ACCESS FOR A    WITH WIDER
     LIMITED      AUDIENCE(S)!
    AUDIENCE!
CONCLUSIONS
Reliance on mutual consideration
Shared rules of disclosure are rarely discussed
Corrective strategies are problematic
Currently little support for preventive collaboration
CONCLUSIONS
Reliance on mutual consideration
Shared rules of disclosure are rarely discussed
Corrective strategies are problematic
Currently little support for preventive collaboration


Thank you! #            Acknowledgements:
                        Funding: OtaSizzle research project / Helsinki University
                        of Technology TKK’s “Technology for Life” campaign,
Airi Lampinen#          SOVAKO & ASLA Fulbright.
                        Comments & Support: Colleagues at Helsinki Institute
airi.lampinen@hiit.fi!   for Information Technology HIIT, at UC Berkeley’s School
@airi_!                 of Information and at Berkeley Design Institute, as well as
                        the anonymous reviewers.

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CHI2011: Were In It Together: Interpersonal Management of Disclosure in Social Network Services

  • 1. WEʼRE IN IT TOGETHER 
 Interpersonal Management of Disclosure 
 in Social Network Services# Airi Lampinen, Vilma Lehtinen, Asko Lehmuskallio & Sakari Tamminen!
  • 2. PHOTO CREDIT: NCINDC ON FLICKR!
  • 3. BOUNDARY REGULATION 
 (ALTMAN 1975 & 1977)# privacy as a process of interpersonal boundary control that paces and controls interaction!
  • 4. MEDIATED CONTEXT Four properties key to networked publics (boyd 2008): –  Persistence: automatic recording and archiving –  Replicability: potential for duplication –  Scalability: great potential visibility of content –  Searchability: content is accessible through search Multiple co-present audiences (Lampinen et al. 2009)
  • 5. THE PROBLEM# People are free to decide what they share in social network services.! BUT they are dependent on what others choose to disclose about them.! ALSO: What they disclose may affect others.!
  • 6. RESEARCH QUESTIONS How do SNS users …! … perceive control over disclosure in social network services?! … regulate boundaries both individually and in collaboration?!
  • 7. QUALITATIVE STUDY IN 2009-2010 27 university technology, arts & design students in Finland! Semi-structured individual interviews! Focus groups with prompts to provoke discussion! “My friends act in social network services with consideration and take my wishes into account.” “When using a social network service, the most important thing is to make sure not to give an unintended image of oneself.”
  • 8. MANAGING SHARING ON SOCIAL NETWORK SERVICES The key social network service: People tend to try to manage on their own what is disclosed. BUT they are aware of the limits of this approach: scarce means to control what others share about oneself.
  • 9. MUTUAL CONSIDERATION SNS users rely on mutual consideration: trusting and being trustworthy.! BUT meaning well isn’t necessarily enough – difficulty of predicting consequences for another person.
  • 10. (UN)SPOKEN EXPECTATIONS “We at least had an unspoken deal that if there is a bad picture it is enough that one person asks for it to be deleted and as soon as that request is noticed, the picture is removed.”!
  • 11. (UN)SPOKEN EXPECTATIONS “We at least had an unspoken deal that if there is a bad picture it is enough that one person asks for it to be deleted and as soon as that request is noticed, the picture is removed.”! “During our freshman year, we had ! a rule that bikini pictures of girls are not posted, or any photos of anyone in our friend group who wasnʼt fully dressed, and that was good.” !!
  • 12. PHOTO CREDIT: STITCH ON FLICKR
  • 13. STRATEGIES FOR BOUNDARY REGULATION Collaborative ↔ Individual! Preventive ↔ Corrective! Mental ↔ Behavioral!
  • 14. PREVENTIVE CORRECTIVE INDIVIDUAL COLLABORATIVE
  • 15. PREVENTIVE CORRECTIVE INDIVIDUAL COLLABORATIVE
  • 16. PREVENTIVE CORRECTIVE INDIVIDUAL COLLABORATIVE
  • 17. PREVENTIVE CORRECTIVE INDIVIDUAL COLLABORATIVE
  • 18. PREVENTIVE CORRECTIVE INDIVIDUAL COLLABORATIVE
  • 19. DESIGNING FOR PREVENTIVE COLLABORATION PREVIEW SPACE:! SHARING ACCESS FOR A WITH WIDER LIMITED AUDIENCE(S)! AUDIENCE!
  • 20. CONCLUSIONS Reliance on mutual consideration Shared rules of disclosure are rarely discussed Corrective strategies are problematic Currently little support for preventive collaboration
  • 21. CONCLUSIONS Reliance on mutual consideration Shared rules of disclosure are rarely discussed Corrective strategies are problematic Currently little support for preventive collaboration Thank you! # Acknowledgements: Funding: OtaSizzle research project / Helsinki University of Technology TKK’s “Technology for Life” campaign, Airi Lampinen# SOVAKO & ASLA Fulbright. Comments & Support: Colleagues at Helsinki Institute airi.lampinen@hiit.fi! for Information Technology HIIT, at UC Berkeley’s School @airi_! of Information and at Berkeley Design Institute, as well as the anonymous reviewers.