1. The Dove Self-Esteem Fund A Campaign for Real Beauty Emily Aitken SMAD 256

4. 75% of girls with low self-esteem reported engaging in negative activities such as disordered eating, cutting, bullying, smoking and/or drinking

5. 57% of all girls have a mother who criticizes her own looks

8. Members give their time for free

9. Explain how societal trends affect women everywhere

10. They feel passionate about raising female self-esteem and strengthening feelings on body-imageAs well as other Volunteers and Parents

11. Who is it reaching? Girls Pre-teens and Teens ages 8-17, as well as their mothers, mentors and/or guardians So far Dove has reached over 3.9 Million lives through the Dove Self-esteem Fund Their goal is to reach 5 Million by 2010 The Advisory board’s objective: is to guide Fund resources in the most efficient/effective way to reach millions of girls. “Talk to your daughter before the beauty industry does.”

13. Downloadable True You! Workbooks

14. Host your own self-esteem workshop

16. Inside a Workshop Feedback from the girls and the experts http://www.dove.us/#/makeadifference/video.aspx/

17. What works? Positive self-image for girls ages 8-17 Shows us that unrealistic beauty ads do affect how these girls view and compare themselves to models and celebrities Thought provoking ads (“Onslaught”) Local organizations for face-to-face interaction Encouragement of mother-daughter involvement

18. What doesn’t work? Do 8 year olds really go online? Availability of Mothers/Mentors to help? Accessibility of Cable/Internet connection globally More dependent on online than off-line activities The 2008 Workshop tour only involved 20 major cities Availability of local organizations in certain cities/states

19. Thank You!