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Elaboration Likelihood Model

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Arun Jacob
Arun Jacob

Chapter 15

Salud y medicinaTecnología
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ELABORATION LIKELIHOOD MODEL Of Richard Petty and John Cacioppo
TWO ROUTES TO PERSUASION ,[object Object],[object Object],[object Object],[object Object]
Note: Two Dimensions ,[object Object],[object Object]
CUES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Motivation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of elaboration ,[object Object],[object Object],[object Object]
Arguments ,[object Object],[object Object],[object Object],[object Object],[object Object]
Peripheral Cues ,[object Object],[object Object],[object Object],[object Object]
Critique ,[object Object],[object Object],[object Object],[object Object]

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