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A Case Study On
BMW
By
Ankish jain
Bmw
 3 Series
 5 Series
 7 Series
 X Series
 M Sereis
Bmw
Bmw
 Ahemdabad
 Bangalore
 Chennai
 Coimbatore
 Chandigarh
 Delhi
 Hyedrabad
 Jaipur
 Indore
 Kochi
 Kolkata
 Mumbai
 Pune
3 Series 5 Series 7 Series X Series M Series
V4 V6 V6/8 V4/6/8 V4/6/8
Price : Rs 26-
30 lakhs
Price : Rs 37-
43 lakhs
Price Rs :75-
124 lakhs
Price Rs: 27-
130 lakhs
Price Rs: 74-
131 lakhs
 Grand Prix.
 Car Rally.
 Brand Ambassadors.
 Advertisement.
 Demographic Segmentation
Income , Occupation-Middle &Top level Management
Individuals ,Entrepreneurs
 Psychographic Segmentation
High on life style & Social Prestige
 Geographic Segmentation
Metros And 2nd tier cities
 Differentiated Market
 Focus on Higher Income group
 Desire to buy high Speed Cars
“Drive Power
And
Experience The Difference “
1) Mercedes-Benz Maybach 6) Bentley Continental Flying Spur
2) Bentley Azure 7) Porsche Carrera GT
3) Rolls Royce Phantom 8) Mercedes S-Class
4) Lamborghini Murcielago 9) BMW 7 Series
5) Bentley Arnage 10) Audi A8
Bmw
STRENGTHS
•Diverse ranges of Products
•World's leading Premium Quality
Automobile Manufacturer
•BrandAwareness
WEAKNESSES
•Perception of High Prices
•Environmental issues: Pollutions
•Buyer sophistication and knowledge
•Substitute products or technologies
OPPORTUNITIES
•New Products
•Customers demand change to more
comfortable and relevantly cheap cars
•Diversification
•NewTechnologies in Automobiles
THREATS
•New & existing competition
•Volatility in Price of Fuel
•Economic recession
•Market shift to globalisation
•Extremely high competition for
customers and resources
 Car Club.
 Showroom Festivals.
 Pick N Drop Service in Different City.
 Advertisement in different forms.
 New Eco Friendly Models.
Bmw

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Bmw

  • 1. A Case Study On BMW By Ankish jain
  • 3.  3 Series  5 Series  7 Series  X Series  M Sereis
  • 6.  Ahemdabad  Bangalore  Chennai  Coimbatore  Chandigarh  Delhi  Hyedrabad  Jaipur  Indore  Kochi  Kolkata  Mumbai  Pune
  • 7. 3 Series 5 Series 7 Series X Series M Series V4 V6 V6/8 V4/6/8 V4/6/8 Price : Rs 26- 30 lakhs Price : Rs 37- 43 lakhs Price Rs :75- 124 lakhs Price Rs: 27- 130 lakhs Price Rs: 74- 131 lakhs
  • 8.  Grand Prix.  Car Rally.  Brand Ambassadors.  Advertisement.
  • 9.  Demographic Segmentation Income , Occupation-Middle &Top level Management Individuals ,Entrepreneurs  Psychographic Segmentation High on life style & Social Prestige  Geographic Segmentation Metros And 2nd tier cities
  • 10.  Differentiated Market  Focus on Higher Income group  Desire to buy high Speed Cars
  • 12. 1) Mercedes-Benz Maybach 6) Bentley Continental Flying Spur 2) Bentley Azure 7) Porsche Carrera GT 3) Rolls Royce Phantom 8) Mercedes S-Class 4) Lamborghini Murcielago 9) BMW 7 Series 5) Bentley Arnage 10) Audi A8
  • 14. STRENGTHS •Diverse ranges of Products •World's leading Premium Quality Automobile Manufacturer •BrandAwareness WEAKNESSES •Perception of High Prices •Environmental issues: Pollutions •Buyer sophistication and knowledge •Substitute products or technologies OPPORTUNITIES •New Products •Customers demand change to more comfortable and relevantly cheap cars •Diversification •NewTechnologies in Automobiles THREATS •New & existing competition •Volatility in Price of Fuel •Economic recession •Market shift to globalisation •Extremely high competition for customers and resources
  • 15.  Car Club.  Showroom Festivals.  Pick N Drop Service in Different City.  Advertisement in different forms.  New Eco Friendly Models.