7. 3 Series 5 Series 7 Series X Series M Series
V4 V6 V6/8 V4/6/8 V4/6/8
Price : Rs 26-
30 lakhs
Price : Rs 37-
43 lakhs
Price Rs :75-
124 lakhs
Price Rs: 27-
130 lakhs
Price Rs: 74-
131 lakhs
8. Grand Prix.
Car Rally.
Brand Ambassadors.
Advertisement.
9. Demographic Segmentation
Income , Occupation-Middle &Top level Management
Individuals ,Entrepreneurs
Psychographic Segmentation
High on life style & Social Prestige
Geographic Segmentation
Metros And 2nd tier cities
12. 1) Mercedes-Benz Maybach 6) Bentley Continental Flying Spur
2) Bentley Azure 7) Porsche Carrera GT
3) Rolls Royce Phantom 8) Mercedes S-Class
4) Lamborghini Murcielago 9) BMW 7 Series
5) Bentley Arnage 10) Audi A8
14. STRENGTHS
•Diverse ranges of Products
•World's leading Premium Quality
Automobile Manufacturer
•BrandAwareness
WEAKNESSES
•Perception of High Prices
•Environmental issues: Pollutions
•Buyer sophistication and knowledge
•Substitute products or technologies
OPPORTUNITIES
•New Products
•Customers demand change to more
comfortable and relevantly cheap cars
•Diversification
•NewTechnologies in Automobiles
THREATS
•New & existing competition
•Volatility in Price of Fuel
•Economic recession
•Market shift to globalisation
•Extremely high competition for
customers and resources
15. Car Club.
Showroom Festivals.
Pick N Drop Service in Different City.
Advertisement in different forms.
New Eco Friendly Models.