The document presents a three-step program for businesses to market themselves online: 1) Get out there and get found by establishing a presence on various online platforms like search engines, directories, social media; 2) Engage with customers and prospects by interacting with them on social media and offering valuable content; 3) Follow up by continuing engagement and providing offers to turn prospects into customers. It emphasizes the importance of an integrated online marketing strategy that utilizes various elements like search, video, social media and mobile marketing.
Kenya Coconut Production Presentation by Dr. Lalith Perera
3-Step Program for Growing Your Business Online
1. A New Way to Market
:-)
A Three-Step Program for Saving &
Growing Your Business in This
Crazy Economy
Tuesday, May 24, 2011
2. Did you know there are 1,900
people searching the term
‘cedar creek lake real estate’
and another 1,000 people
searching ‘cedar creek realty’?
Tuesday, May 24, 2011
13. Those members
seek and make
recommendations
for products,
services &
experiences
for friends &
followers
Tuesday, May 24, 2011
14. The fastest growing
demographic among Facebook
users is...
35 to 65
year-old women
Tuesday, May 24, 2011
15. How do we engage our target
market?
We craft posts!
Tuesday, May 24, 2011
16. 6 Ways to craft posts.
1. Personal Touch
2. Social Proof
3. Obvious Offer
4. Something to Search
5. Value Add
6. The Question
Tuesday, May 24, 2011
17. The key is consistency.
Post at 8am, 12pm and 7pm
Monday - Sunday
Tuesday, May 24, 2011
18. YouTube is
now the
second
largest
search engine
Tuesday, May 24, 2011
19. YouTube gets >300,000,000
visitors a month who watch
more than 2,000,000,000
videos
Tuesday, May 24, 2011
20. According to ComScore,
YouTube has 50% more
searches than Yahoo! and
180% more searches than
Bing.
Tuesday, May 24, 2011
21. People go there to look for
videos to answer their questions,
show them how to do something,
or review a product or business
Tuesday, May 24, 2011
22. There are more than
200,000,000 blogs
Tuesday, May 24, 2011
23. People are
more likely to
visit blogs that align
with their interests because blogs
are non-selling environments
Tuesday, May 24, 2011
24. Whether you know it or not,
your prospects & customers
are using social media
Tuesday, May 24, 2011
36. It’s where your
prospects &
customers are
searching to find
businesses they can
trust to buy products
or services or get their
problems solved
Tuesday, May 24, 2011
37. Marketing online is no longer
just about having a Web site
where people come to
find your business
Tuesday, May 24, 2011
38. It’s about going where
they are online and
setting-up tables in
those locations
Tuesday, May 24, 2011
39. Good news:
Only 26%
of small
businesses
have invested
any time or effort
in marketing
online
Tuesday, May 24, 2011
40. There is still time to get
established before it’s too late
Tuesday, May 24, 2011
42. Three steps:
Get out there and
get found
Engage
Follow up
Tuesday, May 24, 2011
43. Get out there & get
found
Google is important but there are
about 50 other key places you need
to get found
Tuesday, May 24, 2011
44. Get out there & get
found
But it’s not
“set and
forget.”
You need to
stay fresh
Tuesday, May 24, 2011
45. Get out there & get
found
Internet
search engines,
directories
& social media
are like big
grocery stores
Tuesday, May 24, 2011
46. Get out there & get
found
There’s a
“sell by” date
on almost
every piece
of
information
out there
Tuesday, May 24, 2011
47. Get out there & get
found
If you’re not
delivering
something new
on a regular
basis,
you’re going to
get knocked off
Tuesday, May 24, 2011
48. Engage
Once you get found,
engage with your
prospects on their
terms.
Tuesday, May 24, 2011
49. Engage
Get them to follow
you on Twitter, friend
you on Facebook or
subscribe to your
YouTube channel
Tuesday, May 24, 2011
50. Engage
Then start offering
more insightful information,
expert perspective,
recommendations,
news,
coupons,
membership privileges…
Tuesday, May 24, 2011
51. Engage
Build relationships
Earn their trust
Earn their business
Tuesday, May 24, 2011
52. Follow Up
Continue to
engage & follow up
Tuesday, May 24, 2011
53. Follow Up
Continue to
provide valuable
information
Continue to make
offers
Tuesday, May 24, 2011
54. Follow Up
It costs 6 to 7 times
less to get an
existing customer to
buy from you than it
is to get a new
customer to buy from
you
Tuesday, May 24, 2011
55. Follow Up
The quickest way to
start mobile
marketing?
Follow up with
mobile text
messages
Tuesday, May 24, 2011
56. Recap:
Get out there and get
found
Engage
Follow up
Tuesday, May 24, 2011
57. What are the keys
to a successful
online marketing
program
for your business?
Tuesday, May 24, 2011
63. Step one:
Get out there & get found
Tuesday, May 24, 2011
64. Your Custom Web Presence
or
Strategic Video Positioning
or
Custom Facebook Welcome
Tuesday, May 24, 2011
65. Create a specially optimized mini-
Website to build your personal brand
Create videos to establish you as an
expert within your industry
Create a professional Facebook
Business Page to increase your “Likes”
with a Strategic Day-to-Day Plan of
Action
Tuesday, May 24, 2011
66. Custom Website $750
20 Videos and Fully
Optimized YouTube
$1,500
The Perfect Facebook
Page $300
Tuesday, May 24, 2011
67. Custom Website $500
20 Videos and Fully
Optimized YouTube $500
The Perfect Facebook
Page $300
Today Only $1,000
Tuesday, May 24, 2011