3. • An untimed 5k
run/walk
• Participants start
wearing all white
• By the end of the
race, participants
are covered in
color
• An experience of
a lifetime
5. • Over 105 races in the
US and Canada
• 14 races sold out
• Each race averages
6,500 participants
• portion of proceeds
donated to a local
charity
• Only one year old and
has exponential
growth
7. • The race consist of
65-70% females
• not all participants
are the “typical”
runner
• Color Me Rad
encourages all
people to
participate and
have FUN!
• Color Me Rad
increases
confidence and
self-esteem
9. •Dove Samples:
•Leave In Conditioner: to
protect hair from changing
color
•Deodorant: to keep
runners fresh all day
Pre Race
During Race
Post Race
•Go Fresh with Dove:
•Dove Face Wipes: To wipe
off excess paint during the
race
•Dove After Party:
•Dove Showers-to freshen
up post race
•Dove Changing Stations-
to change out of colored
clothing
•Dove Samples- to ensure
participants leave fresh,
happy, and confident
11. • The Dove logo will be
located On all
advertisements including
but not limited too:
– Color Me Rad website
– Event tents
– social media outlets
– registration forms
– Start/finish line
– the race boundaries
– Go fresh with Dove
tents
– Dove Showers
– Dove changing
stations
– Check to charity
– Photo booth
12. The Dove logo will be proudly
displayed on the event tents located
throughout the race.
13. Showers will be located at the
end of the race allowing
participants to leave fresh
with Dove
Part of the Dove’s sponsorship activation efforts
will include a plethora of Dove changing stations
throughout the race grounds.
14. As a presenting sponsor, Dove’s name will be synonymous
with the donation to our chosen charity.
Participants will take
pictures in front of the
Dove photo booth.
15. Can We Count on You?
For only $250,000, Dove would have a new event to
help increase self-esteem while marketing their brand.
