SlideShare una empresa de Scribd logo
1 de 15
Companion for Second Life
www.2nL.co
Ajay Pal Singh, CEO and Co-Founder
Problems in Eldercare
Need someone to care for them Reminders
Family can’t see inside
home of elder parent
staying alone
They need to talk to someone
smile@2nl.co angel.co/second-light
Problem
smile@2nl.co angel.co/second-light
Elder people
need solutions
built for THEM
Our Solution – An Open Platform
• Social media
connect
• Connected with
family, friends
• Smart reminders
• Curated to-do lists
• Concierge
• Encrypted data
exchangesmile@2nl.co angel.co/second-light
Market Size – Elder care services
(USA)
US$275
billion
2013 US$319.5
billion (5.2%
growth rate)
2016
Major markets: Developed and ageing countries
Home and community based services – 57%
More than 40 Million baby boomers in US in 2011
smile@2nl.co angel.co/second-light
Target Market
•60+ people in developed and ageing
countries who are
•Staying alone
•Discharged from hospital, but need monitoring
•Feeling alone, need to talk to someone
•In need of someone to help with daily chores
smile@2nl.co angel.co/second-light
Customer acquisition -
Partnerships
Marketing to families for
their elderly parents
Eldercare homesCaregivers
Hospitals Social media marketing
smile@2nl.co angel.co/second-light
Revenue Model
• Providing services (Revenue Sharing/ Lead Generation)
• Providing a white labeled solution to Care organizations
• Charging developers for launching paid apps on platform
smile@2nl.co angel.co/second-light
Competition
•eCaring
•Independa
•Caremerge
smile@2nl.co angel.co/second-light
We are better because
Open platform – App store Using data to keep improving
the experience
Huge focus on design
smile@2nl.co angel.co/second-light
Home Page
smile@2nl.co angel.co/second-light
Team
smile@2nl.co angel.co/second-light
Ajay – CEO
4.5 years of experience in
Defense, Semiconductor, PR, Business Development
Kamal – CTO
4 years of experience in full stack, mobile Development
Sachin – COO
5 years of experience in ERP
development, marketing, Product Development
Current Status
• Pilot run in Santiago in a small closed group
• Testing the application with friends and family in India
• Meetings with healthcare providers, hospitals, government
bodies for collaborations in Chile and US
smile@2nl.co angel.co/second-light
Summary
•Currently: Incubated in Startup Chile
•Developing the product in India, Chile
•Launched the beta in Santiago.
•Focusing to launch in US,UK and Germany
smile@2nl.co angel.co/second-light
Thanks
www.2nL.co
smile@2nl.co
smile@2nl.co angel.co/second-light

Más contenido relacionado

Similar a Pitch Second Light

Marketing to Boomers and Seniors
Marketing to Boomers and SeniorsMarketing to Boomers and Seniors
Marketing to Boomers and Seniors
GenAge Marketing
 
Talkin' to my Generation: How to Market to Baby Boomers and Beyond Using Soci...
Talkin' to my Generation: How to Market to Baby Boomers and Beyond Using Soci...Talkin' to my Generation: How to Market to Baby Boomers and Beyond Using Soci...
Talkin' to my Generation: How to Market to Baby Boomers and Beyond Using Soci...
AWCConnect
 
Social Media For Job Search
Social Media For Job SearchSocial Media For Job Search
Social Media For Job Search
Cindy Ludford
 
Understanding the millennial
Understanding the millennial  Understanding the millennial
Understanding the millennial
Sigma_Group
 

Similar a Pitch Second Light (20)

Pitch Second Light
Pitch Second LightPitch Second Light
Pitch Second Light
 
mia_strategyplan
mia_strategyplanmia_strategyplan
mia_strategyplan
 
What is digital exclusion, how big a problem is it for us and how do we desig...
What is digital exclusion, how big a problem is it for us and how do we desig...What is digital exclusion, how big a problem is it for us and how do we desig...
What is digital exclusion, how big a problem is it for us and how do we desig...
 
Gen Y Brown Bag
Gen Y Brown BagGen Y Brown Bag
Gen Y Brown Bag
 
The Key to Brand Success in the Digital Age
The Key to Brand Success in the Digital AgeThe Key to Brand Success in the Digital Age
The Key to Brand Success in the Digital Age
 
Decoding Personalisation
Decoding PersonalisationDecoding Personalisation
Decoding Personalisation
 
New Castle County Keynote Slideshare
New Castle County Keynote SlideshareNew Castle County Keynote Slideshare
New Castle County Keynote Slideshare
 
SWARM
SWARMSWARM
SWARM
 
Marketing to Boomers and Seniors
Marketing to Boomers and SeniorsMarketing to Boomers and Seniors
Marketing to Boomers and Seniors
 
Talkin' to my Generation: How to Market to Baby Boomers and Beyond Using Soci...
Talkin' to my Generation: How to Market to Baby Boomers and Beyond Using Soci...Talkin' to my Generation: How to Market to Baby Boomers and Beyond Using Soci...
Talkin' to my Generation: How to Market to Baby Boomers and Beyond Using Soci...
 
Awc talkin to_my_generation_webinar_final_with_animation_updated (2)
Awc talkin to_my_generation_webinar_final_with_animation_updated (2)Awc talkin to_my_generation_webinar_final_with_animation_updated (2)
Awc talkin to_my_generation_webinar_final_with_animation_updated (2)
 
Motivating Millennials: Communicating with the Younger Generation in the Work...
Motivating Millennials: Communicating with the Younger Generation in the Work...Motivating Millennials: Communicating with the Younger Generation in the Work...
Motivating Millennials: Communicating with the Younger Generation in the Work...
 
Home Services Market Trends & Keys to Success in Digital Marketing
Home Services Market Trends & Keys to Success in Digital MarketingHome Services Market Trends & Keys to Success in Digital Marketing
Home Services Market Trends & Keys to Success in Digital Marketing
 
Bridging the Social Digital Divide #Isummit 2013 Presentation
Bridging the Social Digital Divide #Isummit 2013 Presentation Bridging the Social Digital Divide #Isummit 2013 Presentation
Bridging the Social Digital Divide #Isummit 2013 Presentation
 
Social Media For Job Search
Social Media For Job SearchSocial Media For Job Search
Social Media For Job Search
 
Aging With Choice
Aging With Choice Aging With Choice
Aging With Choice
 
Understanding the millennial
Understanding the millennial  Understanding the millennial
Understanding the millennial
 
Generational Cheat Sheets
Generational Cheat SheetsGenerational Cheat Sheets
Generational Cheat Sheets
 
Bridging The Digital Divide
Bridging The Digital DivideBridging The Digital Divide
Bridging The Digital Divide
 
Social Media & Teens
Social Media & TeensSocial Media & Teens
Social Media & Teens
 

Último

Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
WSO2
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Victor Rentea
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 

Último (20)

How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
 
WSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering DevelopersWSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering Developers
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
Understanding the FAA Part 107 License ..
Understanding the FAA Part 107 License ..Understanding the FAA Part 107 License ..
Understanding the FAA Part 107 License ..
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
 
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamDEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024
 
Six Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal OntologySix Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal Ontology
 
Vector Search -An Introduction in Oracle Database 23ai.pptx
Vector Search -An Introduction in Oracle Database 23ai.pptxVector Search -An Introduction in Oracle Database 23ai.pptx
Vector Search -An Introduction in Oracle Database 23ai.pptx
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 

Pitch Second Light