1. By Adrian Burke

2. What is Twitter?
• Social networking
• Who/what/where/when
• Tweet
• Followers

3. Evolving Social Networking
• Quicker
• New idea: what are you doing
• Popular among different groups

4. Twitter and Sports
• Caught on with famous athletes
• Connection between athletes and fans
• News, scores, other updates

5. Why Athletes?
• Fulfills fan interaction requirement
• Easy and quick to use
• Athletes like to see what their fans have to say

6. Good or Bad for Sports?
Great because:
• Gets fans more interested
• Gets athletes more involved with fans
• Medium for updates

7. Impact
• NFL rule banning tweets during any game
• Twitter going global
• High volumes of users in big cities

8. Creating a Language
Simple phrases of animals and humans such as:
• Tweet
• Tweeps
• Twittonary

9. Athletes Using Twitter
• Chad Ochocinco
• Lance Armstrong
• Shaquille O’Neill
• LeBron James

10. What Makes Twitter Unique?
• Personal but not too personal
• Centered around what is happening now
• Usage by athletes

11. Summary
• Easy to tweet
• Best way for athletes to interact with fans
• Famous athletes
• Going global