2. ISSUES AT
HAND
BAD INFORMATION & INCENTIVES
• Consumers can’t always get complete
information on food products
• “How will this product effect my diabetes?”
• “Is there a healthier alternative?”
• Unhealthy products are over-advertised
• Promotions are mailed to the consumer
• Fosters poor information gathering habits

4. ISSUES AT
HAND
BAD INFORMATION & INCENTIVES
• Healthy food products are more expensive
• Most unhealthy consumers are unhealthy
because of their financial status
• Healthy options tend to be harder to find &
acquire
• Healthy foods tend to have their own secluded
section in grocery stores
• Requires extra effort to acquire better
food, creating an inconvenience for most
consumers

6. WHO BENEFITS FROM SMARTCART?
• Users who are unsure which products to
choose based on nutrition or cost
• Users with personal health diet goals such as
gaining & losing weight or increasing their
amount of certain vitamins & minerals
• Users with high risk health diseases & problems
such as allergies, diabetes and high cholesterol

7. COMPETITORS
• SK Telecom's Smart Cart (2011)
• Fooducate (2011)
• The Grocer (2004)
• IBM “Shopping Buddy” (2004)

9. WHY IS OUR PRODUCT UNIQUE?
• Nutritional Information
• Makes finding healthier food easy
• Finds healthy food on sale
• Offers healthy alternative suggestions
• Tailored to your health needs
• Makes use of common devices
• iPad
• Samsung Galaxy Tab
• Easy to use
• Large client base

11. WHAT TECHNOLOGY IS THIS PUPPY PACKING?
• RFID scanning
• Laser scanning
• WiFi connectivity
• QR-Code scanning

12. IDEAL DEVICES
• iPad • Samsung Galaxy
Tab

13. TABLET COMPARISON
iPad Samsung Galaxy Tab
Screen size 69.46 sq. inches 69.76 sq. inches
Resolution 1024 x 768 px 1280 x 800 px
132 px/in 149 px/in
Processor 1 GHz Dual-Core Apple 1 GHz Dual-Core NVIDIA
A5 Tegra 2
Weight 1.33 lbs. 1.24 lbs.
OS iOS 5 Android Honeycomb
$499 $499

14. WHAT CAN IT DO?
• Locate
• Compare
• Smartify
• Shopping list
• Cart list
• Current nutritional info.
• Rich media

16. Please Note
This is Version 1 of the SmartCart
app. It contains the primary and
necessary features to accomplish
our goal. Later versions will roll out
with additional features, in addition
to feature tweaks and debugging.

17. Landing screen.

18. Main application screen, featuring large content display area, & side panel for displaying a
list of current products in your cart. Also contains sign in button.

19. Once you click the ‘Sign in’ button, the app prompts iOS to launch the sign in pop-up.

20. Product display, with the product’s name, manufacturer, nutritional information, health
advice, picture, and ‘Add’ button to add this item to your cart.

21. Let’s ‘Add’ the Ritz crackers to our cart.

22. Once added, the product is listed in ‘Your Cart’ list, along with its price, and a running
total of the products currently in your cart.

23. Let’s check out the app’s namesake feature – Smartify.

24. An iOS drop-down menu appears with a preset list of potential health goals for the
consumer. Lets say we want to increase the amount of energy available during the day.

25. Smartify automatically searches the grocery store’s individual database, and displays ‘top results’
based on your selected goal. Click the product to learn more about it, or ‘Add’ it directly to your cart.

26. What if you don’t want to look at each product one-by-one? Use the ‘Compare’ feature to
automatically compare two or more products based on your specific goal.

27. The drop-down menu automatically propogates its list with the items currently being
viewed. You can ‘Edit’ the list to remove any item, or search for a new product to add.

28. Let’s see what the compare feature does.

29. Shows nutritional information for each product.

30. FUTURE FEATURES
• Inner-grocery store GPS product
locator
• Ability for spoken content
• Ability for voice commands
• Additional nutritional tools
- Like a calorie counter

31. POTENTIAL DOWNFALLS
• At first, users will experience prolonged
shopping times from learning how to use the
device
• People may never learn to use it
• The elderly
• The technologically inept
• Foreign language speakers
• The blind (or other handicap)
• Distractions can cause accidents and dilemmas
in the grocery store
• Cart collision

32. SMARTCART FOR THE FUTURE
• Adoption by every major grocery store
chain in the US
• Consumers will learn how to
automatically make health-minded
decisions when grocery shopping
• Consumers will live healthier lifestyles
through healthier food choices

33. Questions?