How to Build Links Safely and Without Risk. SEO is the best way to go about getting some serious traffic in the long run, so don’t skip link building.

1. 12 LINK BUILDING METHODS
ANALYSIS
How to Build Links Safely and Without Risk
Ajie Wibowo
SEO Specialist
Google AdWords Qualified Individual

2. 1. INTERNAL LINKS
Internal links occur within the site itself and offer
webmasters two major advantages:
 The ability to help search engine spiders find new
content.
 The ability to pass PageRank and develop silos of
authority within the hierarchy of a website.

3. 1. INTERNAL LINKS
 Cost/Benefit: Internal links are the low hanging
fruit of link building and this tactic is frequently
overlooked by webmasters. The most effective
internal links are blended seamlessly within article,
are not navigational, and are not clustered at the
end of the content.
 Penalty Risk Level: None.

4. 2. WEB DIRECTORIES
 By and large, web directories are the telephone
pages of the Internet. It gave a little place for
sitemap all over the internet.

5. 2. WEB DIRECTORIES
 Cost/Benefit: Directories are still one of the
sources for link building. Just make sure you put
your site category right.
 Penalty Risk level: Low.

6. 3. COMMENT LINKS
 The concept is simple, right? Find a bunch of
article/blog posts that are thematically relevant and
start posting links with your keywords in the anchor
text.

7. 3. COMMENT LINKS
 Cost/Benefit: To avoid spam flag, put your high
relevance comment to relevance blog/forums.
 Penalty Risk Level: Moderate. Depending on the
depth of your link portfolio, how spammy your
comments, and how old are your website is.

8. 4. PAID LINKS/SPONSORED POSTS
 Paid links are the most common form of traditional
link building. This is the process of finding potential
link partners and offering them cash in exchange
for a dofollow link with the anchor text of the
webmaster's choices.

9. 4. PAID LINKS/SPONSORED POSTS
 Cost/Benefit: This could cost significantly higher
than other since you have to pay for the links to be
online. The higher the authority, the more you
should pay.
 Penalty Risk Level: Moderate. Don’t buy links
through an agent, find it by yourself.

10. 5. SOCIAL PUBLISHING
 Quite simply you make some contribution to some
of high PR Social Publishing sites (Scribd,
Slideshare, etc) and your backlinks are indexed
right away.

11. 5. SOCIAL PUBLISHING
 Cost/Benefit: Free and you can get link juice from
there. Just make sure you put high quality content
there.
 Penalty Risk Level: None.

12. 6. SOCIAL MEDIA
 These links are fairly easy to disseminate through
channels such as Twitter, Facebook, and YouTube;
however, these links are all nofollowed.

13. 6. SOCIAL MEDIA
 Cost/Benefit: While these links might not pass
PageRank, the ancillary benefits can be
tremendous. One powerful tweet can generate
dozens of high-quality backlinks across the
blogosphere, which will pass PageRank. In all
likelihood, Google will become more active in
monitoring and using these social signals as
supporting evidence for sites that have suddenly
increased their link portfolios.
 Penalty Risk Level: None. Just don't turn your
Twitter account into a spam zombie.

14. 7. LINK BAITING
 The process of generating incoming links through the creation of
engaging content and tools. This could be viral and make your
link spread everywhere.
Examples:
 Infographics
 Videos [Funny, Outside the Box)
 Top x Lists
 Controversial Topics
 Complete Guides and Reports
 Interesting Polls and Surveys
 Topic Specific Recaps and Roundups
 Interviews
 Free Tools and Software
 Awards

15. 7. LINK BAITING
 Cost/Benefit: Link baiting is the most reliable long-
term strategy for developing a high performance
domain in search engines. When creating link bait,
follow one simple rule: make your content
something an audience will want to share with
others.
 Penalty Risk Level: None. In fact, Matt Cutts of
Google has encouraged link baiting.

16. 8. PRESS RELEASE LINKS
 Using a press release firm such as PR Web or PR
Newswire in the hopes of generating incoming
links.

17. 8. PRESS RELEASE LINKS
 Cost/Benefit: This strategy is fine, so long as the
press release is useful. When done well, releases
can drive quality backlinks from reputable news
sources. Tip: be sure to link deep within the site
when relevant.
 Penalty Risk Level: None.

18. 9. RECIPROCAL LINKS
 This is one of the oldest form of link building.
However link exchange is still effective as today.
Links are still links. Just remember to do link
exchange with only relevance domains.

19. 9. RECIPROCAL LINKS
 Cost/Benefit: Don't engage in this strategy and
don't play the fool's game of quickly unlinking to
make them appear as one-way links; it's another
spammy signal that won't get your far. Instead,
develop relationships with other savvy webmasters
and trade links deep within pages when there's
semantic relevance. News portals frequently sign
these types of partnership deals.
 Penalty Risk Level: Low.

20. 10. SOCIAL BOOKMARKING
 A method for Internet users to organize, store,
manage and search for bookmarks of resources
online. Unlike file sharing, the resources
themselves aren't shared, merely bookmarks that
reference them. It’s one of the link building tactics
that are still use widely in the internet and are still
effective as today.

21. 10. SOCIAL BOOKMARKING
 Cost/Benefit: It’s Free, Easy and Quick! Most of
the social networking websites are free to join.
Digg, StumbleUpon and Reddit, for example, do not
have any joining fees. These 3 websites alone have
a massive customer base. Thousands of individuals
go to these sites for information and to see the
latest news and gossip.
 Penalty Risk Level: Low. Just don't over promote
your own sites, otherwise you can be classed as a
spammer and be banned.

22. 11. RSS SYNDICATION
 RSS (originally RDF Site Summary, often dubbed
Really Simple Syndication) is a family of web feed
formats used to publish frequently updated works—
such as blog entries, news headlines, audio, and
video—in a standardized format. RSS feeds benefit
publishers by letting them syndicate content
automatically. A standardized XML file format allows
the information to be published once and viewed by
many different programs. They benefit readers who
want to subscribe to timely updates from favorite
websites or to aggregate feeds from many sites into
one place.

23. 11. RSS SYNDICATION
 Cost/Benefit: Another free, quick, and simple
method to build links, and also syndicating your
backlinks.
 Penalty Risk Level: None.

24. 12. WEB 2.0 SYNDICATION
 This is the newest type of link building strategy.
Create a Web 2.0 (Squidoo lens or HubPages)
article that details products or information in your
niche. Make sure the lens includes a link back to
your own website.

25. 12. WEB 2.0 SYNDICATION
 Cost/Benefit: Web 2.0 are great places to show
others that you are in fact an authority in your
niche, and also to connect and engage with more
and more people. Links from these web 2.0
properties can prove to be very powerful. You just
think up the quality of your content, and no Google
update will worry you. Free and simple method.
 Penalty Risk Level: Low.

26. CONCLUSION
Remember, link building is a constant growing
process. One of the reasons to like link baiting is
because it's fun and creative. Find something you
enjoy creating and use it as a method to drive
incoming links. That way, link building will be a part of
your daily routine, not another unrealistic marketing
resolution. SEO is the best way to go about getting
some serious traffic in the long run, so don’t skip link
building. By all means, of course, use everything you
can, including social media marketing, PPC, and
offline efforts to bring traffic to your websites.

27. DISCLAIMER
Some sources are taken and compiled from.
 Searchenginewatch.com
 Seomoz.com
Please use this presentation for educational purposes
only.

28. WANT TO HIRE ME?
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