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- your house of computers




   -Ajit Singh (ajitsingh0107@gmail.com)
India: An Emerging Economic Power


Evaluating New Business
   Opportunities


The Compushop story


Retail Shop Observation and
   Suggestions
TODAY

                                                • One of the fastest growing economies ;
                                                  9%+ growth rate for 5 years prior to current
                                                  crisis
                                                • Opening up sectors for investment
                                                • Promising consumer markets
                                                • Significant investment in infrastructure
                                                  development
                YESTERDAY
                                                        An Enabling Environment
• Socialist policies – minimal private sector
 role                                           • Largest democracy; Stable government.
• Bureaucratic                                  • Dominant private sector; Increasing withdrawal
• Protected market                                of government from business

• Small consumer markets                        • Robust banking sector; Capital markets
• Underdeveloped infrastructure                 • World class IT & telecom infrastructure
                                                • A ‘connected economy’; Economic efficiency &
                                                  quality of governance
Population Median Age (In Years): 2010E                              Growing urban & Working population

                                                           • 2nd largest urban population: 29% of the total
50                                                 44
                               37   38
                                                             (2010)
40                    34
30         25

20
                                                                • Projected to reach 37.8% by 2025.
10                                                         • To register the largest addition to the working
0                                                            age population in the world by 2012.
                                                                • Largest working age population worldwide
                       China




                                    Russia
           India




                               US




                                                   Japan
                                                                     by 2050.

                                                                 Powerful production & consumption force
                   Demographic Profile
                                                            • Enormous        consumption       force:    Large     youth
                   60yrs &                                    population
                   above
                    7.5%                     0-19 yrs       • Global production force in service:
     20-59 yrs                                41.8%
      50.7%                                                      •    Large pool of professionals and technocrats
                                                                 •    Largest pool of English speaking manpower after the
 Indian economy coped with the crisis better; Clear signs of recovery
  • Revised government growth projection for 2010-11 at 6.9%; Q2 GDP growth at 7.9%

  • GDP forecast for 2011-12 is 7.9%

  • 2011-12 to be a year of consolidation; launch into the high growth mode



 India’s long term strengths still valid
  • Growth primarily driven by the strong domestic market.

  • Domestic savings rate at more than 35%

  • India projected to be the 5th largest consumer market by 2025, worth over USD 1,500 Bn –
     CAGR of 7.3% (McKinsey Institute)
India: An Emerging Economic Power


Evaluating New Business
   Opportunities


The Compushop story


Retail Shop Observation and
   Suggestions
   Computer Hardware and software
    is the second most preferred
    sector for investment

   Still untapped market
    ◦ Growing professionals, educated urban youth


   Retail boom (organized retail)
CompuShop.in
CompuShop.in
India: An Emerging Economic Power


Evaluating New Business
   Opportunities


The Compushop story


Retail Shop Observation and
   Suggestions
Our Beginnings

           Founded in 1997 with an initial turnover of Rs.1 million.
  1997     Started with small scale assembling of computers


           Started the distribution business
  2002


           Forayed into Retail arena
           Have 20 retail outlets in Mumbai and Thane
  2004




           Started doing online business from our own
  2011
           website www.compushop.in
Our Retail Stores

     Sony Mony         NEXT         VIVA Supermarket   J K Enterprise


    Juhu-Vileparle    Chembur             Virar            Diwa


     Andheri-W         Vashi           Nallasopara     Dombivali-W


     Prabhadevi       Mira Road            Vasai       Dombivali-E


       Borivali                                           Kalyan

                     MX World (Owned outlet)
                      Kandivali-W       Borivali-E
India: An Emerging Economic Power


Evaluating New Business
   Opportunities


The Compushop story


Retail Shop Observation and
   Suggestions
Observations:
 Brand CompuShop
  missing initially

   Laptop section seemed
    to be more of Sony Mony
    rather than CompuShop

   Sales staff good and
    aggressive
                              Sony Mony(Andheri)
   Sales Staff’s yellow uniform
    does the branding to some
    extent(but customers are not
    educated about CompuShop)

   Eventually Sony Mony is
    growing, as the customer        Sony Mony(Andheri)
    thinks he buys a product from
    Sony Mony instead of
    CompuShop

   There is very little
    differentiation created

                                    Sony Mony(Andheri)
Reasons for Visual Merchandising:
 A brand CompuShop will be created


   This will create a brand recall in
    customers mind, benefiting the other
    outlets

   The customers will visit CompuShop
    inside the retail house, rather than the
    retailer itself(NEXT/SonyMony)

   This will also benefit our online sale and
    our website as well

   Can also help in future expansion
Create a complete different zone:
  Using signages of brand CompuShop

  Point of Sale material

  A different color for the zone

  Branding along the shelf space

  Displaying offers along the shelf

  Packaging using the brand CompuShop
Creating a
different zone
DELL stores (Shop in shop)




DELL Store @ Croma Juhu
Branding/Advertising
along the shelf space
                                                    Offers




                                                         Offers




                                  CompuShop @ Sony Mony (Andheri)




DELL Store @ Croma Juhu



           CompuShop

CompuShop @ Sony Mony (Andheri)
                                  Laptop Section Croma - Juhu
   Offer of the day/week (Sasta
    Sunday.. Etc.) (already done
    in CompuShop)

   Discount coupons from our
    website and newspapers(to
    promote our website as well)

   Ask the customer to choose
    his configuration and
    assemble him self from our
    website (only if its available)
   Student Dicounts on I Card

   Tie Up with Mobile
    Dongle(Tata/Reliance/MTS)

   Refer a friend for discount
   There may be objection from the retailer

   Cost attached

   Sales team might oppose the ideas

   Contractual obligations
CompuShop.in

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CompuShop.in

  • 1. - your house of computers -Ajit Singh (ajitsingh0107@gmail.com)
  • 2. India: An Emerging Economic Power Evaluating New Business Opportunities The Compushop story Retail Shop Observation and Suggestions
  • 3. TODAY • One of the fastest growing economies ; 9%+ growth rate for 5 years prior to current crisis • Opening up sectors for investment • Promising consumer markets • Significant investment in infrastructure development YESTERDAY An Enabling Environment • Socialist policies – minimal private sector role • Largest democracy; Stable government. • Bureaucratic • Dominant private sector; Increasing withdrawal • Protected market of government from business • Small consumer markets • Robust banking sector; Capital markets • Underdeveloped infrastructure • World class IT & telecom infrastructure • A ‘connected economy’; Economic efficiency & quality of governance
  • 4. Population Median Age (In Years): 2010E Growing urban & Working population • 2nd largest urban population: 29% of the total 50 44 37 38 (2010) 40 34 30 25 20 • Projected to reach 37.8% by 2025. 10 • To register the largest addition to the working 0 age population in the world by 2012. • Largest working age population worldwide China Russia India US Japan by 2050. Powerful production & consumption force Demographic Profile • Enormous consumption force: Large youth 60yrs & population above 7.5% 0-19 yrs • Global production force in service: 20-59 yrs 41.8% 50.7% • Large pool of professionals and technocrats • Largest pool of English speaking manpower after the
  • 5.  Indian economy coped with the crisis better; Clear signs of recovery • Revised government growth projection for 2010-11 at 6.9%; Q2 GDP growth at 7.9% • GDP forecast for 2011-12 is 7.9% • 2011-12 to be a year of consolidation; launch into the high growth mode  India’s long term strengths still valid • Growth primarily driven by the strong domestic market. • Domestic savings rate at more than 35% • India projected to be the 5th largest consumer market by 2025, worth over USD 1,500 Bn – CAGR of 7.3% (McKinsey Institute)
  • 6. India: An Emerging Economic Power Evaluating New Business Opportunities The Compushop story Retail Shop Observation and Suggestions
  • 7. Computer Hardware and software is the second most preferred sector for investment  Still untapped market ◦ Growing professionals, educated urban youth  Retail boom (organized retail)
  • 10. India: An Emerging Economic Power Evaluating New Business Opportunities The Compushop story Retail Shop Observation and Suggestions
  • 11. Our Beginnings Founded in 1997 with an initial turnover of Rs.1 million. 1997 Started with small scale assembling of computers Started the distribution business 2002 Forayed into Retail arena Have 20 retail outlets in Mumbai and Thane 2004 Started doing online business from our own 2011 website www.compushop.in
  • 12. Our Retail Stores Sony Mony NEXT VIVA Supermarket J K Enterprise Juhu-Vileparle Chembur Virar Diwa Andheri-W Vashi Nallasopara Dombivali-W Prabhadevi Mira Road Vasai Dombivali-E Borivali Kalyan MX World (Owned outlet) Kandivali-W Borivali-E
  • 13. India: An Emerging Economic Power Evaluating New Business Opportunities The Compushop story Retail Shop Observation and Suggestions
  • 14. Observations:  Brand CompuShop missing initially  Laptop section seemed to be more of Sony Mony rather than CompuShop  Sales staff good and aggressive Sony Mony(Andheri)
  • 15. Sales Staff’s yellow uniform does the branding to some extent(but customers are not educated about CompuShop)  Eventually Sony Mony is growing, as the customer Sony Mony(Andheri) thinks he buys a product from Sony Mony instead of CompuShop  There is very little differentiation created Sony Mony(Andheri)
  • 16. Reasons for Visual Merchandising:  A brand CompuShop will be created  This will create a brand recall in customers mind, benefiting the other outlets  The customers will visit CompuShop inside the retail house, rather than the retailer itself(NEXT/SonyMony)  This will also benefit our online sale and our website as well  Can also help in future expansion
  • 17. Create a complete different zone:  Using signages of brand CompuShop  Point of Sale material  A different color for the zone  Branding along the shelf space  Displaying offers along the shelf  Packaging using the brand CompuShop
  • 18. Creating a different zone DELL stores (Shop in shop) DELL Store @ Croma Juhu
  • 19. Branding/Advertising along the shelf space Offers Offers CompuShop @ Sony Mony (Andheri) DELL Store @ Croma Juhu CompuShop CompuShop @ Sony Mony (Andheri) Laptop Section Croma - Juhu
  • 20. Offer of the day/week (Sasta Sunday.. Etc.) (already done in CompuShop)  Discount coupons from our website and newspapers(to promote our website as well)  Ask the customer to choose his configuration and assemble him self from our website (only if its available)
  • 21. Student Dicounts on I Card  Tie Up with Mobile Dongle(Tata/Reliance/MTS)  Refer a friend for discount
  • 22. There may be objection from the retailer  Cost attached  Sales team might oppose the ideas  Contractual obligations