4. Rebranding Places
Places can rebrand too.
Why may a PLACE want to rebrand? E.g. a town,
village, seaside resort or city?
Write a list of reasons in your book
5. Definition of rebranding
Rebranding is the way or ways in which a place is
redeveloped and marketed so that it gains a new
identity. It can then attract new investors and
visitors.
11. Has the market place changed over time?
Is change a good thing?
12. Read through the statement provided
by Kingston Council. It outlines
the rebrand. Use this to help you
complete the task on the next slide.
Work to regenerate and unlock the full potential of Kingston’s Ancient Market place is forging ahead.
The intention is to help the market trade more successfully by providing a high quality offer in an
attractive setting which will draw more people to the historic core of Kingston town centre. At the
same time we will be retaining the character which is such a popular feature of the current market.
The new space will provide:
A handsome setting for a high quality market, surrounded by a diverse range of exceptional
retailers.
A welcoming place to meet with friends, day or night
A flexible space for events and special occasions
The improvements to the Ancient Market will combine subtly toned new granite paving, stylish but
functional street furniture and a creative lighting scheme to create a beautiful public space with
character and drama.
We have also devised a creative solution to managing the waste generated by the market which will
remove the unsightly waste storage facilities behind the existing market stalls.
There will be brand new market stalls which will provide a much better working environment for the
market traders and open up views of the Grade 2* listed Market House building. The new timber
market stalls will incorporate a “glowing orchard” artwork feature which will illuminate the stalls
when they are closed and help to bring vibrancy to the market place in the evening
13. Focus on Kingston Market Place
1. What changes are being made to the market?
2. Annotate the photos with
the following in mind:
• Features of Kingston Market
• Proposed changes
3. What do you think the aim of the
Kingston market rebrand is?
4. Do you personally like the
rebrand of Kingston market?
5. Who would it appeal to?
6. How could we find out if this
rebrand will benefit Kingston?
Rebranding Kingston Market Place
14. Designing a Questionnaire
To find out what people think of the rebrand we need
to conduct a questionnaire.
What makes a good
Questionnaire?
15. Designing a Questionnaire
Using the spider diagram we have just created as a
class design your own questionnaire. I will be checking
this before the end of the lesson.
You could pilot some of the questions on other people
in the room to ensure that they make sense and are not
leading questions!
16. Homework
Ask someone at home to complete your
questionnaire.
We will be discussing the responses you gather
next lesson!
