Presentation given to the Open Geospatial Consortium Technical Committee on emerging Mass Market (Agile Geography, Neogeography, lightweight) Standards outside the OGC. This includes quick overviews of KML->GeoRSS->HTML linking to build the true GeoWeb, GeoJSON 1.0, GeoRSS multiple locations, AtomPub applied to Geo, and OpenSearch-Geo & -Time.