This document discusses how to effectively use LinkedIn to build relationships, conduct research, and enhance one's reputation. It recommends allocating 40% of LinkedIn time to relationships, 30% to research, and 30% to reputation. For relationships, it suggests listening to connections' updates, interacting with them, being available as a resource without immediate benefit, and using LinkedIn contacts. For research, it recommends using advanced search to find subject matter experts and industry intelligence from groups. For reputation, it advises developing an expertise-focused profile, sharing relevant updates, and providing expertise in groups. It also provides sample daily schedules allocating 1 or 2 minutes each to specific relationship-building, research and reputation-enhancing tasks.

1. ANTHONY JULIANO | AUGUST 14, 2013

2. RELATIONSHIPS
RESEARCH
REPUTATION

3. RELATIONSHIPS – 40%
RESEARCH – 30%
REPUTATION – 30%

4. RELATIONSHIPS

6. IS BETTER USED FOR
ENHANCING EXISTING
RELATIONSHIPS THAN FOR
STARTING NEW ONES

9. RELATIONSHIPS
 “LISTENING” TO YOUR NETWORK (VIA THEIR PERSONAL AND
COMPANY STATUS UPDATES)
 INTERACTING WITH THEIR STATUS UPDATES

12. RELATIONSHIPS
 “LISTENING” TO YOUR NETWORK (VIA THEIR PERSONAL AND
COMPANY STATUS UPDATES)
 INTERACTING WITH THEIR STATUS UPDATES
 BEING WILLING TO BE A RESOURCE EVEN IF THERE’S NO
IMMEDIATE BENEFIT
 USING THE NEW LINKEDIN CONTACTS FEATURE AS A CRM

13. LINKEDIN.COM/CONTACTS

14. RELATIONSHIPS
 “LISTENING” TO YOUR NETWORK (VIA THEIR PERSONAL AND
COMPANY STATUS UPDATES)
 INTERACTING WITH THEIR STATUS UPDATES
 BEING WILLING TO BE A RESOURCE EVEN IF THERE’S NO
IMMEDIATE BENEFIT
 USING THE NEW LINKEDIN CONTACTS FEATURE AS A CRM
 REVIEWING CONNECTIONS AND CHECKING IN WITH THOSE
WITH WHOM YOU’VE LOST TOUCH
 PARTICIPATING IN RELEVANT GROUPS AND PROVIDING REAL
VALUE (WITHOUT SPAMMING)
 BEING GENEROUS—WHILE ALSO BEING AUTHENTIC—WITH
RECOMMENDATIONS AND ENDORSEMENTS

16. RESEARCH

18. RESEARCH
 WHO DOES WHAT
 WHO KNOWS WHOM
VIA ADVANCED SEARCH

25. A COUPLE TAKEAWAYS
 THE STRONGER YOUR NETWORK, THE MORE
EFFECTIVE ADVANCED SEARCH BECOMES,
BUT…
 IT’S VITAL THAT YOUR 1ST DEGREE
CONNECTIONS BE PEOPLE YOU KNOW

26. RESEARCH
 WHO DOES WHAT
 WHO KNOWS WHOM
 QUESTIONS VIA STATUS UPDATES
VIA ADVANCED SEARCH

28. RESEARCH
 WHO DOES WHAT
 WHO KNOWS WHOM
 QUESTIONS VIA STATUS UPDATES
 INDUSTRY INTELLIGENCE VIA GROUPS
VIA ADVANCED SEARCH

29. REPUTATION

31. REPUTATION
 DEVELOPING YOUR PROFILE TO POSITION
YOURSELF AS A RESOURCE IN A SPECIFIC
SUBJECT MATTER AREA
 MAKING YOUR PROFILE FUTURE FACING
 ADDING MEDIA TO YOUR PROFILE

34. REPUTATION
 DEVELOPING YOUR PROFILE TO POSITION
YOURSELF AS A RESOURCE IN A SPECIFIC
SUBJECT MATTER AREA
 MAKING YOUR PROFILE FUTURE FACING
 ADDING MEDIA TO YOUR PROFILE
 SHARING STATUS UPDATES RELEVANT TO
YOUR WORK

35. CONTENT YOU’VE CREATED

36. WHAT YOU’RE WORKING ON

37. WHAT YOU’VE READ

38. ADVICE/OPINION

39. REPUTATION
 DEVELOPING YOUR PROFILE TO POSITION
YOURSELF AS A RESOURCE IN A SPECIFIC
SUBJECT MATTER AREA
 MAKING YOUR PROFILE FUTURE FACING
 ADDING MEDIA TO YOUR PROFILE
 SHARING STATUS UPDATES RELEVANT TO YOUR
WORK
 SHARE YOUR EXPERTISE IN RELEVANT GROUPS
 SEEKING RECOMMENDATIONS WHEN THEY ARE
DESERVED

40. RELATIONSHIPS – 40%
RESEARCH – 30%
REPUTATION – 30%

43. IF YOU ONLY HAVE
10 MINUTES A DAY FOR

44. 1 MIN. EACH
1. WRITE A STATUS UPDATE—WHAT’S THE MOST
INTERESTING THING YOU’RE WORKING
ON/HAVE TO SHARE TODAY?
2. FIND ONE CONTACT’S STATUS UPDATE TO
“LIKE” (SOMETHING THAT DOESN’T REQUIRE A
COMMENT)
3. COMMENT ON ANOTHER CONTACT’S STATUS
UPDATE
4. CLICK ON “WHO’S VIEWED MY PROFILE”; SEE
WHO’S SEEKING YOU OUT

45. 2 MIN. EACH
1. CHOOSE ONE DISCUSSION FROM ONE OF
YOUR GROUPS AND COMMENT
2. SEND A MESSAGE TO A CONTACT YOU
HAVEN’T SPOKEN TO IN A WHILE; SUGGEST
A MEETING IF APPROPRIATE
3. REVIEW ONE PRIORITY CONTACT’S
COMPANY PROFILE TO STAY UP-TO-DATE
WITH THEM

46. THANKS!
ANTHONYJ@ASHERAGENCY.COM
(260) 424.3373