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Lessons from Today's Great Brands for Real Estate Professionals

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Anthony Juliano, MA, MBA
Anthony Juliano, MA, MBA
EmpresarialesSector inmobiliario
1 de 28
Lessons from Today’s Great Brands Anthony Juliano Women's Council of REALTORS® February 12, 2009
Hello!
What a brand is NOT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So what IS a brand?
So what IS a brand? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
It’s the net impression of all message elements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Whose logo is this?
Whose logo is this?
Whose logo is this?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The brand does NOT = the logo, but…
Consistency is crucial in today’s communication environment
Fragmentation and clutter
You see > 3,000 ads every day
 
 
 
 
And then there are those other “channels”
Websites: 60 - 80 million MySpace members: 226 million Blogs: > 50 million
Brands we LOVE
Why did we fall in love with these brands? ,[object Object],[object Object],[object Object]
How do they convey their brand promise? ,[object Object],[object Object]
Differentiation – what’s unique about your business?
 
“ A charismatic brand is any product, service or organization for which people believe there is no substitute” --Marty Neumeier, The Brand Gap
Establishing your brand ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thanks! [email_address] (260) 424.3373

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