By Anthony Juliano Presented to the Women's International Network of Utility Professionals (WiNUP) Northern Indiana Chapter June 19, 2012

1. ANTHONY JULIANO | JUNE 19, 2012

2. 2006 2007 2008
2009 2010 2011

6. IS ALL ABOUT
ENHANCING EXISTING
RELATIONSHIPS

7. MEMBERS (IN MILLIONS)
Members
900
800
700
600
500
400
300
200
100
0
Facebook LinkedIn

9. FACEBOOK’S LIMITATIONS AS A
PROFESSIONAL NETWORKING TOOL
 FACEBOOK LAUNCHED EXCLUSIVELY FOR
COLLEGE STUDENTS—AND MOST USERS STILL
FOCUS ON PERSONAL/PLAY, NOT
PROFESSIONAL/WORK
 YOU DON’T ALWAYS OWN YOUR MESSAGE
(WALL POSTS, TAGGED PHOTOS)
 VIDEOS, PHOTOS, INTERESTS ARE A DOUBLE-
EDGED SWORD
 TOO MUCH CLUTTER (FARMVILLE/MAFIA WARS)

11. “PEOPLE ARE IN
A DIFFERENT
CONTEXT AND
MINDSET WHEN
THEY'RE IN A
PROFESSIONAL
NETWORK.”
- DIPCHAND
“DEEP” NISHAR,
LINKEDIN

12. MEMBERS’ AVG. ANNUAL
HOUSEHOLD EARNINGS
Series 1
$120,000
$100,000
$80,000
$60,000
$40,000
$20,000
$0
Facebook LinkedIn
SOURCE: COMSCORE, MARCH 2011

14. BUT ISN’T A
PROFILE JUST
A GLORIFIED
RÉSUMÉ?

15. LEAD GENERATION
VISIT-TO-CONVERSION RATE VISIT-TO-LEAD RATIO
3
2.5
2
1.5
1
0.5
0
TWITTER FACEBOOK LINKEDIN
SOURCE: HUBSPOT

18. YOUR PROFILE
IS ONLY
THE BEGINNING

19. WHERE SHOULD YOU SPEND YOUR TIME ON
?
• STATUS UPDATES • APPLICATIONS
– INTEGRATED WITH (SLIDESHARE, BLOG
TWITTER FEEDS)
• ADVANCED SEARCH • EVENTS
• RECOMMENDATIONS • GROUPS
• INTRODUCTIONS • RECRUITMENT
• ANSWERS • COMPANY PROFILE
• FOLLOW COMPANIES

20. STATUS UPDATES
ADVANCED SEARCH
RECOMMENDATIONS

23. GOOD STATUS CONTENT: EXAMPLES
 WHAT YOU’RE WORKING ON
 SHARING WHAT YOU’VE
READ/RESOURCES/INDUSTRY NEWS
 ADVICE/OPINION
 QUESTIONS
 EVENTS

24. DON’T SELL

25. AT LEAST 1/WEEK
BUT NO MORE THAN
1/DAY

26. EVERYTHING YOU
SAY SHOULD
BE RELEVANT TO
YOUR WORK

34. A FEW TAKEAWAYS
• THE STRONGER YOUR NETWORK, THE MORE
EFFECTIVE ADVANCED SEARCH BECOMES,
BUT…
• IT’S VITAL THAT YOUR 1ST DEGREE
CONNECTIONS BE PEOPLE YOU KNOW
• USE THIS INSTEAD OF, OR BEFORE, COLD
CALLS

36. HOW DO YOU OBTAIN
RECOMMENDATIONS?
• DO GOOD WORK
• ASK FOR THEM—TIMING IS EVERYTHING
• GIVE THEM (BUT NOT QUID PRO QUO)

39. WHERE SHOULD YOU SPEND YOUR TIME ON
?
• STATUS UPDATES • APPLICATIONS
– INTEGRATED WITH (SLIDESHARE, BLOG
TWITTER FEEDS)
• ADVANCED SEARCH • EVENTS
• RECOMMENDATIONS • GROUPS
• INTRODUCTIONS • RECRUITMENT
• ANSWERS • COMPANY PROFILE
• FOLLOW COMPANIES

40. IF YOU ONLY HAVE
10 MINUTES A DAY FOR

41. 1 MIN. EACH
1. WRITE A STATUS UPDATE—WHAT’S THE MOST
INTERESTING THING YOU’RE WORKING
ON/HAVE TO SHARE TODAY?
2. FIND ONE CONTACT’S STATUS UPDATE TO
“LIKE” (SOMETHING THAT DOESN’T REQUIRE A
COMMENT)
3. COMMENT ON ANOTHER CONTACT’S STATUS
UPDATE
4. CLICK ON “WHO’S VIEWED MY PROFILE”; SEE
WHO’S SEEKING YOU OUT

43. 2 MIN. EACH
1. CHOOSE ONE DISCUSSION FROM ONE OF
YOUR GROUPS AND COMMENT
2. SEND A MESSAGE TO A CONTACT YOU
HAVEN’T SPOKEN TO IN A WHILE; SUGGEST
A MEETING IF APPROPRIATE
3. REVIEW ONE PRIORITY CUSTOMER’S
COMPANY PROFILE TO STAY UP-TO-DATE
WITH THEM

44. LINKEDIN FOR
PROFESSIONAL
DEVELOPMENT &
PERSONAL GROWTH
MONDAY, JUNE 25
6 - 9 PM

45. WHAT’S INCLUDED
 MORE DETAILS ON LINKEDIN’S FEATURES
 NOVATIONS & CIDENTALS
(ADVANCED TIPS AND TRICKS)
 GETTING STARTED ON LINKEDIN
 ONE-ON-ONE TRAINING

46. LINKEDIN IN DEPTH—TAKEAWAYS
1. RELATIONSHIPS ARE THE KEY TO SUCCESS—AND LINKEDIN IS
DESIGNED TO HELP YOU ENHANCE YOUR EXISTING
RELATIONSHIPS
2. OPTIMIZING YOUR PROFILE AND CONNECTING WITH OTHERS
IS JUST THE START
3. EVEN IF YOU ONLY HAVE A FEW MINUTES A DAY, LINKEDIN
MAY BE WORTH YOUR TIME

48. THANKS!
AJJULIANO@GMAIL.COM
(260) 615.3426
IF YOU ENJOYED THIS PRESENTATION, PLEASE RECOMMEND ME ON

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