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2011/2012 CREUNA DIGITAL BRIEFING FRIDAY, DECEMBER 9, 2011 ALI IVMARK

The New Retail
ALI IVMARK
akababa
“I skate to where the
puck is going to be,
not where it has been.”
– Wayne Gretsky
THE DIGITAL SHIFT
Our Immediate Reality
Unparalleled Market Growth

“Smartphone sales to
end users reached 115M
units in Q3 2011, up 42%
from Q3 2010”
- Gartner
Unparalleled Adoption
iPod

iPhone

iPad

20 000
17 500
15 000
12 500
10 000
7 500
5 000
2 500
0
0

1
Quarters After Launch

2

3
Source: Apple

7
Exponential Growth
Unparalleled Computing Power
+
+
+
+
+
+

sensors
accessories
user history
contacts
time
open APIs (weather, news, social, etc.)
Devices are becoming
so powerful that ideas
are no longer limited
by technology.
CONTEXTUAL
DISPLAYS
11
Augmented
Displays
Sensor
Displays
17
Interactive
Displays
Now listen
closely...
22
23
THE POWER OF AN

IDEA
“...an idea can transform the world
“...an idea can transform the world
and rewrite all the rules...”
“You must be the
change you wish to
see in the world.”
– Mahatma Ghandi
Com
for me back
ore!

2012 Frukostseminarium
Social. Local. Mobile.
Social. Local. Mobile.
Thank you!

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