1. Reckitt Benckiser (India) Ltd.

2. PRESENTED BY-
Akanksha Singh (35)
Akanksha Singh ( 34)
Ankit Jaiswal (65)

3. INTRODUCTION
 Reckitt Benckiser plc is a global consumer goods company
headquartered in Slough, United Kingdom.
 It is one of the world’s leading manufacturers and marketers of
branded products in household cleaning and health & personal
care, selling a comprehensive range through over 60 operating
companies into around 180 countries.
 It was founded in1814.
 Key people of The company - Adrian Bellamy (Chairman), Rakesh
Kapoor (CEO), Colin Day (CFO)

4. Conti…..
 Reckitt Benckiser (RB) owns many household name brands.
The company has 19 'powerbrands' which account for around
70% of the company's sales.
 Reckitt Benckiser (India) formerly known as Reckitt & Colman of
India was incorporated in 1951 and promoted by the British
multinational Reckitt Benckiser plc which presently holds a 51%
stake in the company.
 Reckitt Benckiser (India) Ltd corporate office is in Gurgaon,
Haryana

5. VISION
‘’’Reckitt Benckiser is about passionately delivering
better solutions in household cleaning and health &
personal care to customers and consumers, wherever
they may be, for the ultimate purpose of creating
shareholder value.”

6. VALUES
Our core values are a set of guiding principles
through which we think, behave and conduct our
business in order to deliver on our vision; they are:
• Achievement
• Teamwork
• Entrepreneurship
• Commitment

7. PRODUCT LINE

8. PRODUCT LINE OF
THE COMPANY
 Fabric Care: Calgon, Vanish, Spray n Wash, Woolite
 Surface Care: Cillit Bang, Lysol, Dettol, Harpic
 Dishwashing: Finish
 Home Care: Airwick, Mortein
 Health Care: Strepsils, Mucinex, Nurofen, Gaviscon
 Personal Care: Veet, Dettol, Clearasil
 Food: French's Mustard
 Pharmaceutical: Suboxone

9. BRANDS

10. PEST ANALYSIS

11. POLITICAL FACTORS
Political factors include the following types of
instrument:
Voluntary codes and practices
 Market regulations
Trade agreements, tariffs or restrictions
Tax levies and tax breaks
Type of government regime eg communist, democratic,
dictatorship

12. Conti….
The household and health & personal care industry is
heavily regulated by, inter alia, the European Union, the
United States government and individual country
governments elsewhere.
Globalisation has brought growth opportunities to RB,
the company has operating companies in 60 countries
and sales in 180 countries.
Despite this 70% of revenue is in Europe, North
America, Australia and New Zealand. There are
significant opportunities to grown in the developing
countries.

13. ECONOMIC FACTORS
 The economic downturn has not had a major impact
on sales in the developed markets, demand in the
developing markets is not as stable.
 Cheaper labour in developing countries affects the
competitiveness of products from developed countries.
High unemployment, low spending power and low
stakeholder confidence In the country adversely
affects the working of company.

14. SOCIAL FACTORS
 RB is deeply committed to sharing some of the wealth
it creates with the people who need it most by helping
to improve children’s health, hygiene and social
development around the world.
 RB people are entrepreneurial, innovative,
internationally diverse, dynamic and driven by a strong
sense of ownership.
 RB is fully committed to the principle of equal
opportunity in employment.

15. Conti….
 RB is going to implement their Global Manufacturing
Standard which sets out their expectations in terms
of human rights, working conditions, health and safety
and environmental factors.
 RB has focused on social movement towards
environmental awareness, commitment to reduce
carbon impact of its products by 20% by 2020.
 Focusing on water management, material efficiency etc

16. TECHNOLOGICAL
FACTORS
 Constantly changing technology demands for constant
updation & innovation.
 RB is passionate about delivering innovation. In fact,
40% of net revenues are from products which are less
than 3 years old.
 RB commitment to online video advertising stems from
a need to not only get in front of consumers, but to
engage deeply with them in brand-friendly spaces”

17. Conti…..
 RB reinforces its brands with an exceptional rate of
innovation. Innovations must be Great Performers,
Fast to Market and Cost-effective.
 Innovation starts and ends with consumers – the small
ways RB can make life better. So RB builds
consumers into product development, validating every
idea with them.