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Page 1
LOGO
由NordriDesign™提供
www.nordridesign.com
Case Study
Nokia Lumia Contest
Page 2
LOGO
由NordriDesign™提供
www.nordridesign.com
Page 3
LOGO
 Platform: Twitter
 Concept: Asking current fans/followers
to help us reach a predefined mark of
followers.
 Promotion: Cross promotion was done
on Facebook fan page as well.
Nokia Lumia 820 Contest
Page 4
LOGO
 Contest: Followers were asked to help us get 820 followers in
3 weeks.
Nokia Lumia 820 Contest
Page 5
LOGOTwitter Performance – The MobileStore Trending
Due to the Lumia 820 Contest, The MobileStore was trending topic in
India.
Page 6
LOGO
Performance
 We added 859 followers in just 13 days.
Nokia Lumia 820 Contest
Page 7
LOGO
Performance
 Over 4000 tweets from followers about the contest.
Nokia Lumia 820 Contest
Page 8
LOGO
Performance
 Throughout the contest the number of @mentions were at all
time high.
Nokia Lumia 820 Contest
Page 9
LOGO
Standouts:-
 The Twitter page got a boost and the interaction level rose
many folds.
 The contest redefined the image of the brand.
 #NokiaLumia820 was seen continuously in the conversations
of our followers.
Nokia Lumia 820 Contest
Page 10
LOGO
 The contest succeeded in catching the attention
and gained expected results.
 Getting followers organically on twitter at this pace
is a real achievement.
 The MobileStore has gained a fair bit of popularity
and recognition.
 Nokia is also benefited by our contests as the
people started talking about the brand and phones.
Overall Conclusion
11
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