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Luxury Watches

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Akhil Goyal

The document discusses the global and Indian luxury watch markets. It provides an overview of market trends, including rising demand for high-priced watches and designer watches gaining popularity among women. It also profiles three major luxury watch brands - Rolex, Tag Heuer, and Omega - and discusses their target segments, positioning, and growth in the Indian market.

Estilo de vidaEmpresariales
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W R I S T W A T C H GUIDED BY PROF. P. K. YADAV
INTRODUCTION ,[object Object],[object Object],[object Object]
Global Watch Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
GLOBAL LUXURY WATCH MARKET SHARE
MARKET TRENDS ,[object Object],[object Object],[object Object],[object Object],[object Object]
Indian luxury watch market ,[object Object],[object Object],[object Object],[object Object],[object Object]
R O L E X ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tag Heuer
O M E G A ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
STP MODEL COMPANIES PROPERTIES ROLEX TAG HEUER OMEGA SEGMENTATION UPPER-UPPER CLASS UPPER CLASS AND UPPER-UPPER CLASS UPPER CLASS TARGETING EXECUTIVES, CORPORATE PEOPLE YOUTH, ADVENTUROUS LOVING PEOPLE, AND YOUNG ENTREPRENEURS YOUTH, STYLISH PEOPLE POSITIONING QUALITY PRODUCT WITH RELIABILITY PERFORMANCE, ELEGANCE AND SPORTMANSHIP WITH LATEST DESIGN FULFIL EMOTINAL AND ARTISTIC NEEDS, LIFESTYLE, COMPLICATED PRODUCT
Market Mix ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New entrants Titan recently launched XYLS and Nebula Japanese premium watch major Seiko Alange & sohne
REPLICA WATCHES
FUTURE TRENDS ,[object Object],[object Object],[object Object]

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Luxury Watches

  • 1. W R I S T W A T C H GUIDED BY PROF. P. K. YADAV
  • 2.
  • 3.
  • 4. GLOBAL LUXURY WATCH MARKET SHARE
  • 5.
  • 6.
  • 7.
  • 8.
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  • 10. STP MODEL COMPANIES PROPERTIES ROLEX TAG HEUER OMEGA SEGMENTATION UPPER-UPPER CLASS UPPER CLASS AND UPPER-UPPER CLASS UPPER CLASS TARGETING EXECUTIVES, CORPORATE PEOPLE YOUTH, ADVENTUROUS LOVING PEOPLE, AND YOUNG ENTREPRENEURS YOUTH, STYLISH PEOPLE POSITIONING QUALITY PRODUCT WITH RELIABILITY PERFORMANCE, ELEGANCE AND SPORTMANSHIP WITH LATEST DESIGN FULFIL EMOTINAL AND ARTISTIC NEEDS, LIFESTYLE, COMPLICATED PRODUCT
  • 11.
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  • 13. New entrants Titan recently launched XYLS and Nebula Japanese premium watch major Seiko Alange & sohne
  • 15.