StumbleUpon sent more traffic to US websites than Facebook in June 2011. With that in mind, I encourage you to consider using StumbleUpon in your Social Media Marketing efforts.

1. StumbleUpon… Sending More
Web Traffic Than Facebook?
Marty’s Midweek Momentum
http://www.midweekmomentum.com/
August 10, 2011
Anthony Kirlew

2. Who is Anthony Kirlew?
• Launched first Internet Marketing firm in 1999.
• Former Business Development Manager for a “Top 5” Rated
Search Engine Marketing Firm.
• Early adopter to Social Media (10+ years).
• Founder & Chief Strategist of AKA Internet Marketing - Consults
and coaches owners and managers businesses of all sizes on how to
leverage Internet technology for profit. Conducts trainings and
speaking engagements and loves to blog about digital media
marketing.

3. About StumbleUpon
Basic Stats:
• Launched in 2001
• Currently has 15,000,000 Users
• 1 BILLION Recommendations per Month
• Sent more visitors to US websites than Facebook in June 2011!
http://gigaom.com/2011/07/05/stumbleupon-unseats-facebook-traffic-driver/

4. Getting Started
Build a Complete Profile
• Personal Information (must have picture)
• Communication / Privacy Settings
• StumbleUpon Content Settings
• Connecting with Facebook
• About You (URL’s)
• Interests
Visit: http://www.StumbleUpon.com to get started!

5. Following The Rules
Social Media Etiquette
• Be a giver (“Givers gain”, BNI)
• Connect with those you know first
• Make great connections (you need an audience)

6. Sharing Content
What Makes Good Sharable Content?
• Blog posts
• Videos
• Images
What not to share:
• Lots of your own stuff
• Websites
• Press releases that aren’t really newsworthy
• Promotional stuff (it’s about sharing, not selling)

7. Mechanics of Submitting Content
Elements:
• SFW
• Tags
• Review
• Language

8. Methods of Submitting / Sharing Content
• SU Toolbar (Browser Add On)
• SU.PR (Links to Facebook and Twitter)
• Sociable Plugin for WordPress
• SU Mobile App
• SU Website

9. Paid Discovery
StumbleUpon’s Paid Advertising Model:
• Guaranteed Visitors
• Engaged Audience (based on demographics)
• Relevant Context (based on interests)
• Low Cost Per Visit ($0.05 - $0.25)
• No bidding
• No minimums

10. Tracking – Are You Reaching People?
• Do you have new offline relationships made through SU?
• What do your web analytics say?

11. Questions?
Contact Me:
Anthony Kirlew
Direct: 800-453-9290
Email: akirlew@akaim.com
Web: http://www.akaim.com
Facebook: http://www.facebook.com/aka.internet.marketing
LinkedIn: http://www.linkedin.com/in/akirlew
Twitter: @oldschoolseo @ AnthonyKirlew
StumbleUpon: akstumble
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