I tried to quickly explain the way I evangelize Ruby and Rails in Brazil, how I started and some of the tricks that can be used even in Japan.

1. Personal Dilemma:
How to work with
Ruby in Brazil?
Ruby

2. Fabio Akita
@akitaonrails
www.akitaonrails.com

3. late 80’s 90’s 21st Century

4. late 80’s 90’s 21st Century
Clipper .NET
dBase III C/Pascal Java Ruby
Basic Delphi ASP
Visual Basic ABAP ObjC
Perl Python
PHP
Javascript

5. late 80’s 90’s 21st Century

6. late 80’s 90’s 21st Century

7. late 80’s 90’s 21st Century

8. late 80’s 90’s 21st Century

9. late 80’s 90’s 21st Century

10. late 80’s 90’s 21st Century

11. Different Markets

18. Population
+190 Mi
GDP
$ 2.5 Tri
IT Investments
$ 50 Bi

19. Population
+190 Mi
GDP
$ 2.5 Tri
IT Investments
$ 50 Bi

20. Population
+190 Mi
GDP
$ 2.5 Tri
IT Investments
$ 50 Bi

22. Finance
$ 17 Bi
Government
$ 13 Bi
IT Services
IT
$ 23 Bi

23. Finance
$ 17 Bi
Government
$ 13 Bi
IT Services
IT
$ 23 Bi

24. Finance
$ 17 Bi
Government
$ 13 Bi
IT Services
IT
$ 23 Bi

27. Researching everyday

37. Ruby is Fantastic
Ruby

39. “Ruby Ruined
My Life”
@tenderlove

42. What to do?

44. Move to the USA?
Give up?

45. Move to the USA?
Give up?

46. Help to create
my own market!

47. I was not the 1st
Rubyist in Brazil
Rubyist

61. Still not enough

63. Hacker
to Hacker

64. Psychology and
Marketing

65. ”Commoditization”

67. Risk Averse

72. My Success !=
Other’s Failure
!=

74. Differentiation Commoditization
Waterfall Mindset
Agile Mindset
Entrepreneurship Employment

75. Differentiation Commoditization
Waterfall Mindset
Agile Mindset
Entrepreneurship Employment

79. 2 months of effort
2

80. Gave up the Rights

82. Offshore Outsourcing

85. Measure

88. Big Name Support

89. Popularization Process

97. Brazil-USA Networking

108. Landmark Event

119. around 80 presentations
80
(2007-2011)

120. around 80 presentations
80
(2007-2011)
Companies Professionals Students

121. around 80 presentations
80
(2007-2011)
Companies Professionals Students

122. around 80 presentations
80
(2007-2011)
Companies Professionals Students

139. RubyConf Brazil
November 3 and 4
www.rubyconf.com.br

141. No Central Authority!

162. 1 year ago 4 people
Today 18 people
$ 1Mi a year

163. 1 year ago 4 people
Today 18 people
$ 1Mi a year

164. 1 year ago 4 people
Today 18 people
$ 1Mi a year

167. Differentiation Commoditization
Waterfall Mindset
Agile Mindset
Entrepreneurship Employment

168. Differentiation Commoditization
Waterfall Mindset
Agile Mindset
Entrepreneurship Employment

170. Obrigado!
@akitaonrails

171. One more thing ...
...

172. GoogleTranslate

173. Obrigado!
@akitaonrails

174. Obrigado!
@akitaonrails