This is a presentation given by Brian Stabile to the Orlando iOS Developer Meetup group. He outline the ups and downs of developing Astro Crow's game "The Last Ace of Space".
Like the slides? Learn something useful? Show your appreciated by downloading The Last Ace of Space or a measly 99 cents via:
http://itunes.apple.com/us/app/the-last-ace-of-space/id429228289?mt=8
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
Last Ace of Space Postmortem
1. Post-Mortem
Brian Stabile
Co-Owner/Executive
Producer, Astro Crow
2. Who Am I?
■ Brian Stabile
■ UCF Digital Media (Comp Sci Minor) Graduate
■ Worked for UCF on Serious Games
■ Worked on ‘Three Dead Zed’ for PC
■ Plays drums in Yogurt Smoothness (www.yogurtsmoothness.
com)
3. ■ Released April 7, 2011
■ iPhone, iPad, and iPod Touch
■ Company created and game conceptualized in one day
■ Development cycle: ~8 months
■ Number of Sales Worldwide: *insert sad face*
6. Unique Take on Existing Model
Jump Jump, Collect Jump, Slide, Turn
Jump, Slide, Flick, Pop, Shoot, Collect, Run, Fart!
7. Continued Support
■ Constantly updating game to improve the overall experience
■ Past updates included
■ Game Center Integration
■ Tutorial Overhauls
■ Retina Display Support and native iPad Support
■ New Enemies
8. Tons of ‘Ground Work’, Positive
Press
■ Press Releases
■ Promo Codes
■ YouTube Reviews
■ Generally Positive Reviews
■ “…one of the more interesting variations on the runner genre I’ve
played” –Destructoid
■ “purr-fectly addictive!” -iFanzine
9. Physical Ad Materials
■ Small and large promo cards
■ Great conversation starter
■ Adds credibility/ No longer creepy.
11. Positive Reviews Did Not Translate To Sales
■ Large number of iPhone casual gamers do not read game
blogs/materials aimed for hardcore gamers.
■ Front Page of Destructoid
■ 1,300 views
■ Only averages 1 sale a day
12. Lite Version Not Limiting Enough
■ Full game minus a few enemies, no iPad or Retina support.
■ Updated:
■ Incorporated Ads
■ Added Nag Screen
■ More limiting updates to come!
13. Tutorial Not As Foolproof As We Thought
■ Only tested amongst our gamer friends
■ Bad design made obvious through further testing
■ If not 100% obvious, some players just don’t get it – even
when it is 100% obvious!
■ Improved in updates
■ More improvements to come!
14. ZERO Advertising Budget / No Love For Indies
■ Too broke to ‘gamble’ on an ad campaign with no guaranteed
return.
■ Hot dogs and peanut butter sandwiches.
■ Friends unwilling to help
■ Consumers can’t distinguish between our title and EA’s titles
■ Piracy (Unavoidable, but still annoying)
■ Search function sucks!!
■ Misjudged Twitter
15. Tools Updated Too Quickly
■ 4 different tools issuing updates at almost monthly pace
■ No deprecation – very time consuming!
■ Incorrect installation instructions!
16. Remember: They Can Only Buy Your App Once!
There’s Room For Us All On The Market!
■ How to help fellow indie developers
■ Tweeting
■ Sharing on FB
■ Downloading, Rating, and Reviewing
■ WORD OF MOUTH
17. Thanks! Keep An Eye Out For
Future Astro Crow Projects!
■ Brian Stabile Feedback and Suggestions Welcome!
■ brian@astrocrow.com
■ Twitter: @AstroCrowGames
■ www.facebook.com/astrocrow
■ www.facebook.com/lastaceofspace