1. Online Hospitality
Final Exam
Akram Nehmé
MBA A

2. Exercice 1
1. Terms definitions
• SEO:
Search Engine Optimization is a
multidisciplinary activity that seeks to
generate productive organic traffic from
search engines via technically sound
and connected sites by matching query intent
with relevance and value.

3. • SEM:
Short for search engine marketing, SEM is
often used to describe acts associated with
researching, submitting and positioning a
Website within search engine to achieve
maximum exposure of your Web site. SEM
includes things such as search engine
optimization, paid listings and other search-
engine related services and functions that will
increase exposure and traffic to your Web site.

5. • OTAs:
An online travel agency (OTA) specializes in offering
planning sources and booking capabilities. Major OTAs
include:
• Voyages-sncf.com - revenue €2.23 billion (2008)
• Expedia, Inc., including Expedia.com, Hotels.com,
Hotwire.com, and others - revenue US$2.937 billion (2008)
• Sabre Holdings, including Travelocity, lastminute.com, and
others - revenue US$2.9 billion (2008)
• Opodo - revenue €1.3 billion (2008)
• Priceline.com - revenue US$1.9 billion (2008)
• Orbitz Worldwide, Inc., including Orbitz.com, CheapTickets,
ebookers, and others - revenue US$870 million (2008)
• Webjet - revenue A$592 million (2011)

7. • Last moments booking apps:
Kayak, Priceline, Orbitz, Travelocity and
Expedia all offer apps that let travelers search
for available hotel rooms, often discounted 10
to 50 percent for stays that begin the day you
book. The apps have different features — and
flaws — but they basically use a device’s GPS
to show where you can find a room near you.
The information is displayed on a map or a list
that you can sort by price, distance or rating.

9. 2. What is RoomKey?
Founded by a group of leading hotel
companies, Room Key’s mission is simple:
offer travelers direct access to a broad
network of hotels around the globe, provide
accurate and comprehensive information,
make it easy for travelers to discover what’s
right for them. Room Key’s experienced
hospitality management team has partnered
with great hotel brands to provide this one-of-
a-kind search and booking experience.

11. Question 2