This presentation provides design and implementation details on targeted local advertising.

1. Targeted Local Advertising on Google Android

2. PROJECT|SCOPE For The Customers: Provision of an application to alert the mobile end- user that he is in a particular zone Option of entering/ not entering the zone Receive coupons/advertisements from the various mall vendors Avoid Spam

3. IMPLEMENTATION|DETAILS Application can be downloaded from the Android Market App Runs in the background at all times until it is manually turned off App when started , polls the database to download the mall profiles of the current city that he/she is in Based on current GPS location, the App checks to see if the user is in any particular zone and if so alerts the user of the same The coupons can then be downloaded by the user onto his Smart phone

4. APPLICATON|REQUIREMENTS Business Requirements A convenient way to advertise and deliver coupons to customers Making this method "location-aware" to woo customers Go green by reducing the use of paper ads and coupons in the long run

5. APPLICATON|REQUIREMENTS User Requirements Delivery of advertisements and coupons about stores in malls based on their location Aware of various shopping options while being “On the move" User friendly display of coupons and advertisements without being unnecessarily spammed

6. APPLICATON|REQUIREMENTS Operational Requirements A GPS enabled mobile device such as the T-Mobile G1 with this application loaded on it. Database containing mall location details Database to poll for advertisements and coupons