The document summarizes media coverage and engagement related to a $10 million federal deal in Australia that announced 116 new medical intern places. It provides data on coverage across various media sources from January to December, showing a significant increase in coverage in newspapers, TV/radio, blogs and online news when the deal was announced in October. Social media engagement as measured by tweets also increased substantially when the deal and new places were announced. Key websites and twitter accounts related to the issue are also listed.

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5
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3. 1889
STUDENTS
INTERN
OFFERS
20
SCHOOLS
3326
STUDENTS
K
182
PLACES
SHORT
x MSAT
116
PLACES
FORMED
FOUND

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11. t SOURCE: GOOGLE ANALYTICS
Total Tweets Page Views
Exposure Unique Visitors
Reach Total Visits
Contributors Traffic Sources
v SOURCE: FACEBOOK INSIGHTS G SOURCE: AUS/NZ NEWS
Likes DATABASES, GOOGLE, GOOGLE
NEWS
28 Day Reach
28 Day Impressions

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•
•
•

14. v
•
•
•
•

15. v

16. t

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19. v
t

20. $10m
Federal 116
Deal New
Announced Places
12 10000
10 8000
8
6000
6
4000
4
2 2000
0 0
May
April
June
July
January
February
March
August
October
September
December
November
Blogs & Online News Tweets

21. $10m
Federal 116
Deal New
Announced Places
7 10000
6
8000
5
4 6000
3 4000
2
2000
1
0 0
May
July
March
April
June
January
February
August
October
September
December
November
TV & Radio Tweets

22. $10m
Federal 116
Deal New
Announced Places
9 10000
8
7 8000
6
5 6000
4 4000
3
2 2000
1
0 0
May
July
March
April
June
January
February
August
October
September
December
November
Newspaper Tweets

23. $10m
Federal 116
Deal New
Announced Places
120 10000
100 8000
80
6000
60
4000
40
20 2000
0 0
May
July
April
June
January
February
March
August
October
September
December
November
Newspaper Tweets

24. $10m
Federal 116
Deal New
Announced Places
140 10000
120
8000
100
80 6000
60 4000
40
2000
20
0 0
May
July
March
April
June
January
February
August
October
September
December
November
TV & Radio Tweets

26. K

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http://www.facebook.com/
MedicalStudentActionOnTraining
t
@Med_Student_AT
interncrisis.org
t
www.davidtownsend.com.au
@futuregp
t
www.ivline.info
@IVLINE